Ebony Moon

Ebony Moon Design & Advertising Agency

While building Ebony Moon's portfolio, I found myself revisiting work from a previous chapter of my career.This outdoor ...
06/07/2026

While building Ebony Moon's portfolio, I found myself revisiting work from a previous chapter of my career.

This outdoor campaign was created for the launch of IRIS Superspeciality Eye Hospital's Ramgarh centre while I was serving as Brand Manager at Orchid Medical Centre and leading the hospital's branding and marketing communication efforts.

The launch extended far beyond a single hoarding. It included outdoor advertising, indoor branding, awareness campaigns including press ads, patient communication materials, and several supporting creatives that I'll be sharing over the coming weeks.

Recently, I came across this campaign being showcased by another agency taking the designing credits - https://lnkd.in/d9rParZ
The Spectrum

https://lnkd.in/dHZ4CdD8

It enraged me and also, has sparked an important thought about creative ownership.

In design, authorship isn't established by who posts the work later. It lives in the source files, concept documents, working drafts, revisions, print artwork mails, approval messages and the countless decisions made between the authority who approved the campaign and the designer.

The original design files, working files, production assets, and campaign development records for this project remain part of my professional body of work.

At Ebony Moon, we believe good design deserves proper attribution. Creative industries thrive when talent, effort, and intellectual contribution are acknowledged with honesty and integrity.

This campaign remains one of the many projects that shaped my journey as a healthcare marketer, brand strategist, and creative professional.

More from the IRIS launch campaign coming soon.

HoardingDesign BrandStrategy BrandDesign EbonyMoon IRISSuperspecialityEyeHospital OOHAdvertising DOOH MediaPlanning 360Branding OutOfHomeMedia CorporateBranding GraphicDeaign OrchidMedicalCentre CorporateBranding

While building Ebony Moon's portfolio, I found myself revisiting work from a previous chapter of my career.This outdoor ...
16/06/2026

While building Ebony Moon's portfolio, I found myself revisiting work from a previous chapter of my career.

This outdoor campaign was created for the launch of IRIS Superspeciality Eye Hospital's Ramgarh centre while I was serving as Brand Manager at Orchid Medical Centre and leading the hospital's branding and marketing communication efforts.

The launch extended far beyond a single hoarding. It included outdoor advertising, indoor branding, awareness campaigns, patient communication materials, and several supporting creatives that I'll be sharing over the coming weeks.

Recently, I came across this campaign being showcased elsewhere with credit attributed to another organisation - (https://thespectrumads.com/).

It enraged me and also, sparked an important thought about creative ownership.

In design, authorship isn't established by who posts the work later. It lives in the source files, concept documents, working drafts, revisions, print artwork mails, approval messages and the countless decisions made between the authority who approved the campaign and the designer.

The original design files, working files, production assets, and campaign development records for this project remain part of my professional body of work.

At Ebony Moon, we believe good design deserves proper attribution. Creative industries thrive when talent, effort, and intellectual contribution are acknowledged with honesty and integrity.

This campaign remains one of the many projects that shaped my journey as a healthcare marketer, brand strategist, and creative professional.

More from the IRIS launch campaign coming soon.
in

https://www.instagram.com/p/DEkHDqxPS7Q/?img_index=3&igsh=bnRvd3pudnFsazh6

Before the visuals come the insights.Before the campaign comes the direction.Before the trend becomes mainstream, someon...
12/06/2026

Before the visuals come the insights.

Before the campaign comes the direction.

Before the trend becomes mainstream, someone has to spot it.

At Ebony Moon, we transform trend research, print & color forecasting, consumer behaviour, and visual inspiration into content that helps brands stay relevant and recognizable.

Connect with us: [email protected]

Let's be honest.A beautiful post means nothing if nobody reads it.And a great message means nothing if nobody notices it...
12/06/2026

Let's be honest.

A beautiful post means nothing if nobody reads it.
And a great message means nothing if nobody notices it.

Healthcare brands need communication that captures attention, builds trust, and delivers information clearly. It needs to inform without overwhelming, educate without confusing, and build trust while remaining engaging enough to capture attention.

Over the years, we've worked across health awareness campaigns, speciality promotions, service launches, health observances, patient education initiatives, and hospital communication systems. Each creative is designed with one goal in mind: helping healthcare brands connect meaningfully with the people they serve.

Because effective healthcare marketing isn't just about being seen. It's about being understood.

✦ Social Media Design by Puneeta Shukl for Orchid Medical Centre, Ranchi

Looking to elevate your healthcare brand's communication?

Connect with us at: [email protected]

Packaging is more than a design. It's a communication tool, before a word is spoken. Created for Orchid Medical Centre's...
11/06/2026

Packaging is more than a design. It's a communication tool, before a word is spoken.

Created for Orchid Medical Centre's annual Christmas gifting, this custom packaging was designed in alignment with Cookie Man's existing packaging format to extend the brand experience beyond healthcare and into a memorable festive moment.

The project included packaging sticker design, creating a cohesive festive gifting experience that aligned with the brand while capturing the spirit of the season.

Thoughtful packaging communicates before the product is experienced, carrying a brand's identity, values, and story into every interaction.

Somewhere in Ramgarh, someone drove past this hoarding and booked their first eye appointment. That's what good outdoor ...
06/06/2026

Somewhere in Ramgarh, someone drove past this hoarding and booked their first eye appointment. That's what good outdoor design does.

For IRIS Superspeciality Eye Hospital's launch in Ramgarh, we designed outdoor hoardings that had to communicate trust, urgency, and warmth at 60 km/h.

Hoarding design by Puneeta Shukl for Orchid Medical Centre & IRIS Superspeciality Eye Hospital.

Design is not decoration. It's communication.Every post in this collection was designed with a purpose: to simplify info...
06/06/2026

Design is not decoration. It's communication.

Every post in this collection was designed with a purpose: to simplify information, strengthen trust, and create a recognizable brand presence across digital platforms for Orchid Medical Centre, Ranchi.

From healthcare awareness campaigns to wellness content and festive storytelling, we build visual systems that help brands stay consistent, credible, and memorable.

At Ebony Moon, we create communication that looks beautiful and works harder.

✨ Strategy. Design. Storytelling.

SS’25 Trend Forecast × Brand Color Direction ☼Bold palettes. Heat-soaked tones. High-impact visual language.For SS’25, w...
06/06/2026

SS’25 Trend Forecast × Brand Color Direction ☼

Bold palettes. Heat-soaked tones. High-impact visual language.

For SS’25, we developed a trend forecasting moodboard and Pantone-led color direction for Britta Cabanos, a US-based swimwear designer. Inspired by coastal energy, saturated summers, sculpted silhouettes, and emotionally driven branding, the visual direction was curated specifically for the upper-end US market.

A strategic color forecast designed to make the brand feel instantly recognizable, culturally relevant, and visually unforgettable.

Client: Britta Cabanos
Brief: Mood Boards & Pantone Color Palette | Trends - Eclectic Swimwear
Country/Market: US

👋🏻 Creative Direction & Trend Forecasting by Ebony Moon
formerly Puneeta Shukl Studio.

Address


Website

Alerts

Be the first to know and let us send you an email when Ebony Moon posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed Media Company?

Share