18/12/2025
The headline is the first — and quite often the only — part of an article people read. The placement and choice of words can make a huge difference on the impression readers take away from it.
Consider these two headlines. For context, the UK government has announced a plan to halve the rate of violence against women and girls over the next decade. It includes measures to improve support for victims and to provide resources for teachers and parents to teach boys from a young age about the harms of misogynistic views.
The policy comes at a moment of growing gender polarisation. A recent study found that the UK has the widest ideological divide in Europe: young women tend to hold centre-left views, while young men are moving sharply to the right, with increasing exposure to anti-feminist content and influencers who promote misogynistic ideas.
Against this backdrop, the BBC published a news story about the strategy under this headline:
'Boys to be target of UK’s violence against women strategy'
This framing is problematic.
- ‘Target’ is a loaded word that suggests an accusatory tone
- It also sets up a conflict: boys vs government policy / women
People who don’t read further may think the government is singling out boys as offenders instead of including them in positive prevention work.
In an already polarised environment, this kind of wording risks provoking a defensive backlash among the very group the strategy seeks to engage, undermining its aims.
Now consider headline 2:
'Schools to teach about healthy relationships to tackle violence against girls'
This uses neutral language, and emphasises education and prevention. Rather than conflict, it suggests an inclusive approach to tackling the problem, highlighting 'healthy relationships' between boys and girls.