02/09/2026
The BJP is rewriting its political communication playbook!
Moving beyond traditional newsrooms and massive rallies, the ruling party is heavily doubling down on a new-age media strategy focused on Gen-Z, digital creators, and alternative platforms. With the recent appointment of Deepak Mhaskey as the new social media head—replacing Amit Malviya after over a decade—the BJP is acknowledging a massive shift in how young Indians consume political content.
PM Modi has even pushed ministers to boost their online engagement, specifically utilizing creator-style Reels to build a genuine political connection. As political battles move from the streets to our social media feeds, the focus is now squarely on influencers, digital strategists, and alternative media networks.
Do you trust news from independent creators more than traditional media? Let us know in the comments!