15/05/2026
Fact Check: Pakistan-Backed Propaganda Falsely Brands ‘Nasha Mukt J&K Abhiyaan’ as “Anti-Kashmir Crackdown”
A coordinated disinformation campaign linked to Pakistan-backed propaganda networks is attempting to falsely portray the ongoing “Nasha Mukt Jammu & Kashmir Abhiyaan” as an “anti-Kashmir crackdown,” with misleading claims alleging that anti-drug operations in the Union Territory are being used to target civilians.
Several social media handles, including accounts known for amplifying anti-India narratives, have circulated posts claiming that Indian authorities are waging a “fake drug war” in Kashmir to justify arrests, demolitions and police action. The campaign has attempted to frame the ongoing anti-narcotics drive as a politically motivated operation against Kashmiris.
However, official records, public participation and statements from authorities present an entirely different picture.
What Is the “Nasha Mukt J&K Abhiyaan”?
The “Nasha Mukt Jammu & Kashmir Abhiyaan” is an officially launched 100-day anti-narcotics and anti–narco-terror campaign initiated by Lieutenant Governor Manoj Sinha on April 11, 2026.
The objective of the campaign is to dismantle drug trafficking syndicates, break narco-terror funding channels, curb substance abuse among youth and strengthen community participation against narcotics in Jammu and Kashmir.
Officials have repeatedly stated that the campaign is focused on narcotics networks and organised drug trafficking operations, including those allegedly linked to Pakistan-based handlers and cross-border smuggling routes.
Massive Public Participation Across Kashmir
Contrary to the online propaganda portraying the operation as “anti-Kashmir,” the campaign has received widespread public support across the Valley.
Thousands of people from different sections of society — including students, parents, teachers, traders, civil society members, religious leaders and local residents — have participated in anti-drug padyatras, awareness programmes and outreach campaigns organised across Srinagar, Baramulla, Kupwara and several other districts.
Authorities say the campaign has evolved into a mass public movement against drug abuse, particularly due to growing concern over the impact of narcotics on Kashmiri youth.
Official Data From First 31 Days
Data released by authorities highlights the scale of enforcement and awareness measures carried out during the initial phase of the campaign.
In just 31 days:
724 NDPS cases were registered
806 accused persons were arrested or booked
667 kilograms of narcotics were seized
97 properties worth ₹41.85 crore were attached
41 illegal properties linked to narcotics operations were demolished after following legal procedures
More than 5,200 chemist shops were inspected
Thousands of anti-drug awareness events were organised across Jammu and Kashmir
Officials said these actions were taken under provisions of law targeting narcotics trafficking, illegal drug infrastructure and proceeds generated through the narcotics trade.
Pakistan Angle Highlighted by J&K Police
On May 14, Director General of Police (DGP) Nalin Prabhat publicly highlighted the alleged Pakistan-linked narcotics network operating against India.
During his remarks, the DGP directly warned ISI-linked gangster Shahzad Bhatti, accused of facilitating narcotics smuggling into India through cross-border channels.
“We will hunt and hound you and decimate your evil infrastructure,” the DGP said while referring to narcotics networks and their alleged handlers.
Security officials have long maintained that narcotics smuggling has increasingly been linked to narco-terror financing, with proceeds allegedly used to support militant infrastructure and destabilisation activities in Jammu and Kashmir.
How the Disinformation Campaign Operates
The ongoing Pakistani backed propaganda campaign relies heavily on selective visuals, clipped videos and incomplete information to push the narrative that anti-drug actions are “collective punishment” against Kashmiris.
In several instances, posts circulating online omitted the legal context behind property attachments and demolitions, many of which officials say were linked to narcotics trafficking investigations.
The propaganda campaign also ignored the extensive public participation in anti-drug drives and awareness programmes across Kashmir.
The objective appears to be to delegitimise anti-narcotics operations, provoke unrest and internationally project law-enforcement actions as “human rights violations.”
Fact Check Conclusion
The claim that the “Nasha Mukt Jammu & Kashmir Abhiyaan” is an “anti-Kashmir crackdown” is false and misleading.
Available evidence, official records and public participation clearly indicate that the campaign is a structured anti-narcotics and anti–narco-terror initiative targeting drug trafficking networks and narcotics-linked criminal infrastructure.
The campaign has also witnessed active support from local communities across Kashmir, contradicting attempts by Pakistan-backed propaganda networks to portray it as a campaign against ordinary civilians.
Rather than targeting Kashmiris, the operation is focused on combating the growing narcotics menace and protecting youth from drug addiction and narco-terror networks operating in the region.
