
13/08/2025
Maria clicked on a local restaurant's page, just wanting to know their hours for Sunday brunch.
Simple question, right?
But the chatbot had other plans:
'Welcome! Please select your preferred language, then choose your location, then select your inquiry type, then specify if you're a new or returning customer, then indicate if this is about dining in, takeout, or delivery...'
Seven clicks later, Maria still didn't know if they served brunch on Sunday. She gave up and ordered from the place down the street instead.
Sound familiar?
Here's the truth: The most sophisticated chatbot isn't the one with the most features - it's the one that gets customers to their answer in the fewest steps possible.
Your customers don't want to navigate a digital maze. They want quick, direct solutions to simple problems.
The best chatbot conversations feel like talking to your most efficient employee:
Customer: "What are your Sunday hours?"
Chatbot: "We're open 9 AM - 3 PM on Sundays for brunch! Would you like to see our brunch menu or make a reservation?"
Two sentences. Problem solved. Customer happy.
Simplicity isn't about dumbing down - it's about respecting your customer's time and making their experience effortless.
Every extra click, every unnecessary menu, every complicated decision tree is a chance for your customer to leave and buy elsewhere.
Remember: Your chatbot should feel like a helpful shortcut, not an obstacle course.
The goal is to make it so easy to get information and make purchases that customers actually prefer chatting with your bot over calling or visiting your website.
When you remove friction, you remove barriers to sales.
Comment 'CHATBOT' if you want to learn how to create chatbot flows that customers actually enjoy using!