https://www.linkedin.com/in/ankitghosh24/

Nandi House, Kasarvadavli, Thane (2025)

27/04/2025

👉 Want to Scale Meta Ads Without Bleeding CPC? Here’s the Blueprint 📜

🚨 Last week, we audited a Meta account spending ₹3L/day.
From ₹15 ➡️ ₹27 CPC overnight. 😱

The founder panicked:
"How did CPC jump so much overnight?" 🤯

Spoiler:
❌ Not competition
❌ Not CPM hikes
❌ Not the iOS 14 ghost 👻

👉 The real killer? Creative Duplication.

Here’s what 90% of Indian 🇮🇳 brands still miss:

When you duplicate winning creatives across campaigns:
Meta sees each ad as separate 🔎
You start competing against yourself 🥊
Your own ads bid up your CPC 💸
This is called self-cannibalization. 🩸
In a market where:
Margins are thin 📉
COD is heavy 🚚
ROAS targets are aggressive 🎯

You cannot afford lazy scaling mistakes.

🔧 Here’s how we fix ₹10L–₹50L/month Meta accounts:

Actor Mashups 🎭
Same message, different faces & emotions — keeps freshness without cannibalizing.

Modular Storytelling 🧩
Break ads into modules (hook, intro, pain point, testimonial, CTA) — mix + match easily.

Frequency Design 🔄
Track frequency per campaign. Rotate creatives if frequency >3. Stay ahead of fatigue.

📈 Recap:

✅ Creative duplication = CPC su***de ☠️
✅ Actor mashups = Freshness without rebuilding 🔥
✅ Modular storytelling = Scale velocity without quality drop 🚀
✅ Frequency tracking = Early warning system ⚡

In India’s market, lazy scaling = silent death ⚰️.

If you're spending ₹20L+/mo and still struggling to scale cold traffic profitably for your brand...

📩 Let's chat and allow Nandi House help you out.

26/04/2025

🚀🚀 App growth is a channel game — and picking the wrong ones can cost you BIG.

After launching campaigns across markets and verticals, one thing's obvious:

👉 Every channel has a superpower to unlock — and a trap to avoid.

To help you scale smarter, I broke it down in a simple infographics:

🔥 Meta Ads — scale fast with broad targeting

🔎 Google App Campaigns — dominate search & discovery

🎵 TikTok Ads — ride cultural waves to go viral

👻 Snapchat Ads — tap into Gen Z energy

📲 OEM Ads — win installs directly from devices

🤝 Affiliate / Influencer Marketing — build trust at scale

Different goals? Different channels. 🎯

Scale ➡️ Meta, Google

Quality ➡️ Affiliates, Influencers

Niche ➡️ TikTok, Snap, OEMs

⚡ Pro tip: Top app marketers don’t obsess over platforms — they master the right combos at the right time.

👇 Full breakdown below!

What’s YOUR secret weapon for scaling app growth right now? 🚀📲

07/03/2025

📢 86% of buyers are willing to pay more for a better customer experience.
But how can brands deliver that experience consistently? 🤔

✨ Enter Kotler’s 5A’s Framework—a simple yet powerful way to map the customer journey from awareness to advocacy. 🚀

🔹 1. Aware: The journey starts with visibility 👀
Customers discover your brand through ads📢, social media📱, or word-of-mouth🗣️. This first impression shapes their decision-making process.

🔹 2. Appeal: Once they notice you, it’s time to stand out 💡
Potential customers explore your website 💻, offers 💰, and testimonials ⭐. A clear & compelling message makes all the difference.

🔹 3. Ask: Curiosity takes over 🧐
Customers start comparing options⚖️, reading reviews 📝, and asking peers. Are you making it easy for them to find answers?

🔹 4. Act: Decision time 🛒
The customer chooses your brand and makes a purchase. A seamless buying experience can turn a one-time buyer into a loyal customer 🔄.

🔹 5. Advocate: The ultimate win 🏆
Happy customers don’t just buy—they recommend you! 🎉 They share content 📤, leave reviews ⭐, and come back for more 🔁.

💡 From first glance to brand love—how well is your brand guiding customers through the 5A’s? 🤔

👉 For more such insights, follow Nandi House ! 🔥

#️⃣

28/02/2025

🚀 The Journey of Paid Ads: From Failure to Profitability! 🔥

Running successful paid ads isn’t a straight road—it’s a process of testing, learning, and optimizing. Here’s how you can turn setbacks into ad success:

📉 Fall – Your campaign didn’t perform? That’s just step one.

🔍 Acknowledge – Accept the data and analyze the gaps.

📊 Investigate – Deep dive into audience targeting, bidding, and creatives.

📖 Learn – Identify what’s working and what needs improvement.

💡 Understand – Adapt strategies based on insights and trends.

🔄 Realign – Optimize ad copy, landing pages, and budgets for better results.

🚀 Evolve – Scale high-performing campaigns and maximize ROI!

In digital marketing, failure isn’t the end—it’s the foundation of success. Keep testing, keep growing! 💪

For more expert marketing insights, follow Nandi House ! 🚀✨

13/02/2025

Love is in the Air. 💘

And so are Valentine’s Day Marketing Campaigns. 💑

Every February, brands flood our feeds with predictable marketing—discounts, heart-shaped everything, and the classic “Get the perfect gift for your partner” campaigns. 🎁🎈🧸

And guess what? 🤔Most of it gets ignored. 😓

Here’s what you must do instead :

✅ Selling the Emotion, Not Just the Product

People don’t buy chocolates because they’re hungry. They buy them because they symbolize love, appreciation, or even self-indulgence. The best campaigns tap into the why, not just the what.
🍫🎖🥁

✅ Expanding Beyond Romantic Love

Singles, friendships, self-love, even pet owners—Valentine’s isn’t just for couples. Brands that acknowledge this (think , “Date Yourself” campaigns, or gifts for your dog) win big. 🤞🏼🐶

✅ Leveraging UGC & Personalization
The best campaigns aren’t created—they’re co-created with the audience. 👭🏻👬🏻

Contests, interactive quizzes, and personalized recommendations make customers feel like the brand gets them. 🏆🤹‍♂️🎺

If you’re just slapping hearts on your product and calling it a day, you’re missing out. ❌❌❌

But if you’re telling a story, making people feel something, and thinking beyond clichés—that’s when your Valentine’s Day campaign becomes more than just another sale. 👑💯

💡 CMOs, marketing strategists, and founders—how are you approaching Valentine’s marketing this year?

Drop your thoughts below! ⬇️

And To Keep Seeing Such Amazing Content Do Follow Nandi House

11/02/2025

Don’t Hire Digital Marketers to Do Social Media Work. ❌❌❌

It happens too often. 😭

Companies hire Digital Marketers 🎯
but treat them like Social Media Managers. 📲📅❌

If you need someone to post content, schedule updates, and engage in comments, that’s fine. 🤳

Hire a Social Media Manager. 📲📅🎀👏🏻📣🎉🤸🏼‍♀️🎊
Just don’t confuse the two roles. ❌❌❌

Here’s the difference:
→ Social Media Managers focus on ex*****on: creating posts, scheduling content, engaging with followers, and maintaining brand presence. 💬📲📅🗣📢👏

→ Digital Marketers focus on strategy: defining marketing goals, optimizing funnels, analyzing data, and aligning efforts with business objectives. 🎯📢📧 👩🏻‍💻📓✍🏻💡

A great Digital Marketer drives the “why” behind your marketing efforts:

Why are we running this campaign?🤔💭💡
Who are we targeting? 🎯
How does this align with our long-term growth? 📉📊

So, if you’re hiring a Digital Marketer, ensure they have the opportunity to focus on growth, strategy, and outcomes- not just churning out content.

Your brand, ROI, and team will thank you.✅🤩🤟🏻

To see more such content about Digital Marketing & Latest Trends do follow Nandi House

04/02/2025

Normal people consumes tea for:

Timepass
Enjoy
Addiction

But, marketers see it differently

Target Audience 🎯
Engagement📲
Analytics 📉📈

For more such amazing content please follow Nandi House

27/11/2024

Finding Canva shortcuts be like finding the “skip intro” button on life.

So, made a quick Canva Shortcuts cheat sheet.

But here’s the thing.

Some of us thrive on shortcuts—keyboard magic that feels like a superpower.

Others? They prefer the good direct options on the screen. Because it feels more intuitive. More deliberate.

Both works. Both are valid.

Made this cheat sheet for the shortcut pros!

Because design doesn’t have to feel like a marathon.

It can be smooth. Fast. Or simply yours.

Do Follow Nandi House 💎 for more such content......

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23/11/2024

Does paying celebrities to promote your product generate a positive ROI?

Influencer marketing doesn’t work the way most people think.

The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI.

Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts.

Check out the stats from 46 campaigns involving 2808 influencers And for keep receiving more Such Content follow Nandi House 💯

10/11/2024

Client: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝘀𝗽𝗲𝗻𝗱 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

Me: How much is a customer really worth to you?

What is their CLV?

Customer Lifetime Value (CLV) is the tool that lets you put a dollar figure on what a customer could bring in over their entire relationship with you.

Once you know that, you know how much you can spend to bring in more customers just like them.

𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝘁𝗵?

To figure out CLV, you need to do three things...

1. Dig up all the transactions a customer has made with you. For each one, calculate how much profit you actually made after subtracting your costs.

2. Add those up, and there’s your number. That’s what each customer is worth on average.

3. Armed with that knowledge, you can now decide where to put your marketing dollars without throwing them down the drain.

Here’s how CLV helps you set your ideal marketing budget...

𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗖𝗮𝗽 𝗼𝗻 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁𝘀

You now know what a customer is worth. So you also know how much you can afford to spend to bring them in. A common rule is this...CLV should be at least 3x higher than what you spend to acquire each customer. If you’re spending more than that, it’s time to rethink your strategy.

𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗚𝗮𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗣𝗿𝗼𝗳𝗶𝘁

CLV gives you the full picture. You’re not just chasing today’s dollars but considering future profits too. When you know what’s coming down the line, you can make better choices about investing in short-term campaigns and longer-term brand building.

𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗠𝗼𝗻𝗲𝘆 𝗪𝗵𝗲𝗿𝗲 𝗜𝘁 𝗖𝗼𝘂𝗻𝘁𝘀...𝗬𝗼𝘂𝗿 𝗠𝗼𝘀𝘁 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀

Some channels bring in high-value customers, and some, frankly, don’t. With CLV, you can zero in on the channels that attract the most profitable customers. That means you’re spending smart, not spreading yourself thin.

𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝗪𝗵𝗲𝗻 𝗜𝘁’𝘀 𝗪𝗼𝗿𝘁𝗵 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝗞𝗲𝗲𝗽 𝗮 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿

Retention is cheaper than acquisition. That’s no secret. If they’re high-value, it’s worth the effort and expense to keep them coming back. If not, you might be better off letting them go.

𝗕𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴 𝗯𝘆 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗴𝗺𝗲𝗻𝘁

Not all customers are created equal. CLV lets you see which customers bring in more and which bring in less. With that, you can split your budget by customer segment, focusing your efforts on those who’ll make the most difference to your bottom line. For example, if you're selling mountain bikes, avid trail bikers are likely worth far more than casual city commuters. Budget accordingly.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲?

At the end of the day, it’s not about spending more.

It’s about spending right.

Knowing your CLV guides your marketing budget.

So you can make every dollar count.

𝗢𝗻 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗰𝗼𝘂𝗻𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁.

Follow Nandi House 💎 for more such information......

♻️Repost to help others

10/11/2024

📌The power of branding is a brand's ability to influence consumer behavior and create a strong emotional connection with its target audience.

It's a measure of a brand's strength and reputation in the market.

🔹Here are some ways that branding can benefit a business:

✅Stand out from the competition
In a crowded marketplace, effective branding can help a company make a lasting impression on its target audience.

✅Command premium pricing
When customers perceive a brand as high-quality, trustworthy, and unique, they are willing to pay more for it.

✅Build brand loyalty
When a brand consistently delivers quality, it builds a loyal customer base.

✅Influence market price
Effective branding can influence the market price of a company's goods or services.

✅Create a compelling brand narrative
A well-crafted brand narrative can provide a foundation for marketing and advertising campaigns.

💥Apple's brand power is a result of its ability to create a strong brand identity and connect with consumers on an emotional level:

💥Customers want consistency. Just look at how people react when you change one small aspect of a product or logo. Starbucks gets this, and keeps things remarkably consistent.

💥Toyota's main marketing strategy is a differentiation strategy, which aims at making its products different from competitors' products.

💥McDonald's has a powerful brand that's helped it become a global leader in the fast food industry. Their brand is built on consistency, adaptability, and a timeless logo:

⚡️It can help you build trust with customers, increase your market share, and drive sales.

Follow Nandi House 💎 for more such information......

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