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What was once just a prop on screen can now be grabbed IRL……and this one changes the marketing game of India.Jugaaro, th...
16/09/2025

What was once just a prop on screen can now be grabbed IRL…

…and this one changes the marketing game of India.

Jugaaro, the fictional beer from Prime Video India’s web series “Do You Wanna Partner”, has leapt off the screen and into real life as Coolberg Jugaaro: a limited-edition, non-alcoholic lemon-ginger malt beverage.

Available at select stores and on Blinkit, Zepto, and Instamart, this is the first time in India that a fictional brand has been transformed into something you can actually buy.

What makes this more than just a product drop:

It leans into trends that matter a lot nowadays: Gen Z’s demand for mindful drinking, doing more with less, and blending storytelling with lifestyle.

It’s a blur of fiction and reality, where TV content isn’t just entertainment, but inspiration. People can feel the show’s spirit, hustle, and jugaad in every sip.

Coolberg Jugaaro isn’t just a drink. It’s a creative leap, an experiment in branding, and a signal that the future of FMCG lies in bold crossovers, fearless ideas, and brands that break all the rules.


Asian Paints just pulled off a masterstroke with their nationwide print campaign celebrating 80 years of trust.It all st...
07/09/2025

Asian Paints just pulled off a masterstroke with their nationwide print campaign celebrating 80 years of trust.

It all started with “India ka Doosra Ghar,” followed by “Colours of India,” now to this print ad in leading national and regional newspapers, proving that warranty isn’t just claimed, it’s proven over decades.

These campaigns by have built quite a journey.

What’s your take on them?

This TV ad by Nimulid Strong jumped out of the box, and into the newspaper.A playful comic strip by that proves adverti...
26/08/2025

This TV ad by Nimulid Strong jumped out of the box, and into the newspaper.

A playful comic strip by that proves advertising doesn’t just sell, it connects.

That’s how you make a brand story live across platforms.

Godrej Tiara just turned sound into storytelling.Instead of another real estate promo, they roped in music legends Salim...
22/08/2025

Godrej Tiara just turned sound into storytelling.
Instead of another real estate promo, they roped in music legends Salim–Sulaiman to compose a signature tune that mirrors the soul of their new residential project.

Each instrument symbolises a facet of Tiara - from the piano’s elegance to the flute’s serenity, making the campaign less about square feet and more about feeling home.

A rare example of real estate branding stepping into the world of sensory marketing and doing it with style.



What happens when a comedian roasts your brand?Well, we can’t speak for anyone else but Vijay Sales did something iconic...
14/08/2025

What happens when a comedian roasts your brand?
Well, we can’t speak for anyone else but Vijay Sales did something iconic.

Swipe through to see how a roast became a golden opportunity for Vijay Sales.

Manforce just ended the guessing game.This Independence day, the brand tapped into the everyday synonyms we use for “pro...
14/08/2025

Manforce just ended the guessing game.

This Independence day, the brand tapped into the everyday synonyms we use for “protection,” and gave us

A bold, confident move that cements Manforce’ place in the category.

Asian Paints didn’t just celebrate Independence Day, they brought its spirit into our homes.Through a powerful print cam...
13/08/2025

Asian Paints didn’t just celebrate Independence Day, they brought its spirit into our homes.

Through a powerful print campaign, they transformed a simple newspaper flip into a moment of pride.

With a curated palette of saffrons, whites, and greens - each shade told a story of unity, identity, and heritage.
A gentle reminder that patriotism isn’t just something we feel on one day…
It’s something we live with, surround ourselves with, and colour our lives with, every single day.

A campaign that didn’t just showcase colour.
It sparked connection.

What do you get when you mix mangoes, rave culture, and zero chill marketing?A campaign that’s as wild as the drink it l...
06/08/2025

What do you get when you mix mangoes, rave culture, and zero chill marketing?
A campaign that’s as wild as the drink it launched.

XTCY’s new Mango Energy Drink didn’t just drop, it erupted across Delhi and beyond. 🤯

The launch campaign was fresh, bold and It’s unlike any beverage launch you’ve seen.

Swipe till the end, this one peels back layer after layer.

This Friendship Day, Times Metro Supplements pulled off something no one saw coming.In a world full of emojis and quick ...
05/08/2025

This Friendship Day, Times Metro Supplements pulled off something no one saw coming.

In a world full of emojis and quick replies, they brought back effort, nostalgia, and emotion, all folded into a piece of paper.

This campaign proved print isn’t dead, it’s just getting personal again.

📖 Swipe till the end to see how a simple origami strip turned into the most heartfelt media moment of the year.

From scoreboard to screens, signs to cheers, stadiums to living rooms, Angel One’s IPL play wasn’t just seen, it was fel...
09/07/2025

From scoreboard to screens, signs to cheers, stadiums to living rooms, Angel One’s IPL play wasn’t just seen, it was felt.

With at its core, the campaign captured cricket’s spirit while cementing Angel One’s place in the heart of millions.

This brand just went all out without any filters and boy, did they grab a whole lot of eyeballs! Can you guess the city?...
28/06/2025

This brand just went all out without any filters and boy, did they grab a whole lot of eyeballs!

Can you guess the city?

Gas-O-fast surely grabbed a lot of eyeballs offline with this out-of-the-box print ad.When a samosa takes up 80% of a fu...
26/06/2025

Gas-O-fast surely grabbed a lot of eyeballs offline with this out-of-the-box print ad.

When a samosa takes up 80% of a full-page ad, the idea speaks louder than the copy.

Greasy stains, lifelike visual, and a minimal headline—this print ad is a masterclass on how to grab your audience’ attention offline!

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