Digital Sumit Sagar

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Digital Sumit Sagar

I am Sumit Sagar, Tutor, Graphic Designer, and Digital Marketer
Founder of Digitalsumitsagar. I run my own institute - Eklavya Academy.

I do SEO for businesses and help businesses to grow their online presence ahead

21/09/2020

REL CANONICAL
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18/09/2020

5 PODCAST SHOWS FOR SEO
PODCAST IS THE NEXT INNOVATION
In this busy world, podcast is the great innovation for digital marketers
your audience will listen information that will help them to grow
PODCAST CAPTURED LARGER AUDIENCE
Listening is a art
almost 150 million podcast listeners
in the busy time users always prefer to listen podcasts
which provide some knowledgeable facts that will help them to grow their personality
LET'S HAVE A LOOK
some amazing podcast shows
1) AUTHORITY HACKERS
Host: Gael Breton and Mark Webster
2) VOICES OF SEARCH
Host: Benjamin Shapiro.
3) SEARCH ENGINE JOURNAL SHOW
Host: Brent Csutoras, Danny Goodwin, and Loren Baker
4) SEO 101
Host: Ross Dunn and John Carcutt
5) THE RECIPE OF SEO SUCCESS
Host: Kate Toon
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@ Digital Sumit Sagar

01/09/2020

5 AI TACTICS AFFECTS SEO
AI IS THE FUTURE OF DIGITAL WORLD
Come into time AI will capture all the digital businesses
AI will make your work easier and help businesses to grow with AI strategies
SEE HOW AI AFFECTS SEO
AI will make SEO Expert works easier and help them to apply best AI tactics to grow their businesses on the web
01) AI DRIVES BETTER CONTENT
AI will help you to create high-quality content that will increase your web searchers and long live your content
02) AI HELP TO OPTIMIZE NEW CONTENT STRATEGIES
After creating content, AI will also help to optimize your content
AI shows the best content strategies to your content growth
03) WITH THE AUTOMATION AI MAKES SMARTER DECISIONS
Automation always provide the best possible outcome for your ideas
AI with Automation takes your ideas in a smarter way and help you to make smart decisions for your business growth
04) AI MAKE SEARCHES MORE PRODUCTIVE
With the help of AI, Searches will become more productive and this will engage more audience with your content
05) AI MAKES STRONG REPORTING AND ANALYTICS
One of the key benefits AI will deliver the true potential of accurate, real-time reporting and advanced analytics solutions
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13/08/2020

RANK BRAIN (UX SATISFACTION)
User Searches on Google with Keywords 👇
Rank Brain uses these Keywords in its a
Algorithm 👇
Shows a Set of Best Result with its algorithm👇
Did User Satisfy with Result?
YES
Uprank the Targeted Page
NO
Try Another Page when User Searches with these Keywords
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12/08/2020

BRAIN ON RANK
Brain on rank is an ALGO of Google
Google confirmed the existence of an algorithm on 26th October 2015
Google Named it Rank Brain
RankBrain is a component of Google's core algorithm
Which is basically an Artificial intelligence program
You need to know
WHAT IS RANK BRAIN
Rank Brain is a machine learning algorithm
This AI program built to help Google understand search queries
It helps Google to process search results and provide more relevant search results for users
Rank Brain had an 80 Percent success rate
How RankBrain Works
Understanding search queries (keywords)
Measuring how people interact with the results (user satisfaction)
How Can You Optimize Your Website for RankBrain
- Build Your Website’s Reputation
- Optimize for Medium Tail Keywords
- Content that emphasizes User Intent
- Increase Click-Through Rate
- Improve Dwell Time
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08/08/2020

HOW TO INCREASE DOMAIN RATING
WEBSITE AUTHORITY IS A SOLUTION
If you want to rank higher Google search and get more organic traffic to your website
YOU NEED TO MORE FOCUS ON HIGH-QUALITY BACKLINKS
rather than increasing score it shouldn't be your primary focus
FIRSTLY YOU NEED TO UNDERSTAND WHAT IS DOMAIN RATING
Domain rating refer as website authority
it is metric that measures the relative strength of a site’s backlink profile compared to every other site in their index
it runs on a website on a scale from 1-100 ( if your website is on 100 you are the best and if it is on 1 your are worst)
HOW IS DOMAIN RATING CALCULATED?
- The number of websites linking to you
- The DR score of linking domains
- The number of sites each referring domain links to
HOW TO INCREASE DOMAIN RATING
- Create content that people want to link
- Use internal linking to improve the rating
- Tag with authoritative and relevant websites
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04/08/2020

KEY METRICS TO TRACK
● Keyword Rankings
● Backlink Quantity and Quality
● Organic Traffic
● Time Spent on Page
● Bounce Rate
● Mobile Traffic
● Click-Through Rate (CTR)
● Domain Authority
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02/08/2020

5 DEADLY SINS OF WEBSITE
IF YOU ARE USING THESE SINS
You are destroying and ranking down your website
SO YOU NEED TO AVOID THESE SINS
Avoid these sins will boost your online presence and help you to rank on the top
- Wait to start implementing SEO
- Black hat manipulative techniques
- Not updating and auditing your website
regularly
- Not paying attention to your site’s analytics
- Not using descriptive internal anchor text

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30/07/2020

Search Engine is made up of 3 components
- A Crawler
- An Indexing
- An Algorithm
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27/07/2020

POSSUM ALGO
ARE YOU AWARE OF POSSUM ALGO
ITS AN ALGORITHM OF GOOGLE
Google possum was launced :-
September, 2016
Possum was created to expand Local Ranking and give more effort on the searcher's location
The closure your user to a business's address
More chances to pop up in the search results if it is related to your keywords
Possum added more variety to local search results based on the specific keywords and keyword order chosen by the user
One study of 1,307 businesses suggested that Possum affected 64% of Google’s local results

WHAT IS THE IMPACTS OF POSSUM
1. Filtered results based on affiliation
2. Businesses beyond city borders move up
the rankings
3. Sensitivity to keyword alterations
4. Separation between Local and organic
search

HOW TO RECOVER FROM POSSUM
- Improving your overall Local SEO
- Changing your business category in Google
My Business
- Filtering listings based on shared affiliation
- Focus on every permutation combination of
your keywords

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25/07/2020

Links (backlinks) are the most important component of SEO, and any SEO campaign that ignores quality link-building will fail
If your website does not have good links pointing to your website
– links that convince the search engines your site is valuable
– it may not be possible to rank on search engines
YOUR SITE + BACKLINKS = HIGH RANKING + TRAFFIC
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