
25/07/2024
𝗥𝗲𝗮𝗰𝗵: The total number of people who see your content
𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: The number of times your content is seen
Both ad metrics are important but you'll usually notice your impressions are higher.