Campaign Asia-Pacific

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Campaign Asia-Pacific Each day, our editorial team around the region delivers insider news stories, case studies, campaign videos, new data and opinion pieces.

Reporting on the marketing & ad industry in Asia - news, trends, research and analysis to help you stay ahead of the world's fastest growing communications market. The Campaign Asia-Pacific portfolio also includes the Campaignasia.com network of sites, including a Pan-regional site plus regional sites for Greater China, Southeast Asia and India. Our online archive has more than 70,000 searchable articles. Plus you can search videos, blogs, polls and galleries, and comment, contribute and debate industry issues. To receive daily news bulletins for Campaign or a weekly Digital round-up, register here. As well as covering the latest developments in the industry, our Spotlight conferences focus on the most pressing industry sector and discipline topics, bring together first class speakers, training workshops, new research and insight.

We're excited to welcome PR Newswire as the Official Media Partner for the inaugural Festival of Marketing Asia, taking ...
07/08/2026

We're excited to welcome PR Newswire as the Official Media Partner for the inaugural Festival of Marketing Asia, taking place on 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur .

This marks the first Asian edition of the UK's leading marketing festival, bringing together over 300 B2B and B2C marketers for a full day of high-impact content across main stage, B2C, and B2B tracks.

Event Details:
📅 3 September 2026
📍 PARKROYAL COLLECTION Kuala Lumpur
🎟️ Purchase your festival pass at https://bit.ly/4bphZJN

Forget socks and novelty mugs—this special delivery ships New Zealanders as care packages across the globe.https://buff....
06/08/2026

Forget socks and novelty mugs—this special delivery ships New Zealanders as care packages across the globe.

https://buff.ly/XHuLdyf

Forget socks and novelty mugs—this special delivery ships New Zealanders as care packages across the globe.

Art for Social Change is a charity creating work that tackles social issues having a negative impact on life; its first ...
06/08/2026

Art for Social Change is a charity creating work that tackles social issues having a negative impact on life; its first project will be a major behavioural change campaign in time for Blue Monday in January 2027.

https://buff.ly/nw0Rl1r

Art for Social Change is a charity creating work that tackles social issues having a negative impact on life; its first project will be a major behavioural change campaign in time for Blue Monday in…

S4 Capital's Asia-Pacific business fell 12.5% like-for-like in H1 2026, generating net revenue of US$21.7 million.https:...
06/08/2026

S4 Capital's Asia-Pacific business fell 12.5% like-for-like in H1 2026, generating net revenue of US$21.7 million.

https://buff.ly/lYIwkVK

S4 Capital's Asia-Pacific business fell 12.5% like-for-like in H1 2026, generating net revenue of US$21.7 million.

Teads joins a growing wave of ad tech rivals taking legal action over alleged manipulation and market dominance.https://...
06/08/2026

Teads joins a growing wave of ad tech rivals taking legal action over alleged manipulation and market dominance.

https://buff.ly/8MFLp1m

Teads joins a growing wave of ad tech rivals taking legal action over alleged manipulation and market dominance.

A legal win is not a communications plan, writes Farrell Tan. Decisions concerning brand reputation must go hand in hand...
06/08/2026

A legal win is not a communications plan, writes Farrell Tan. Decisions concerning brand reputation must go hand in hand to avoid backlash from consumers.

https://buff.ly/FT48E71

A legal win is not a communications plan, writes Farrell Tan. Decisions concerning brand reputation must go hand in hand to avoid backlash from consumers.

The controversy surrounding Starbucks Korea’s ‘Tank Day’ campaign has escalated, with police raiding the coffee chain’s ...
06/08/2026

The controversy surrounding Starbucks Korea’s ‘Tank Day’ campaign has escalated, with police raiding the coffee chain’s headquarters in Seoul.

https://buff.ly/UEF5HXg

The controversy surrounding Starbucks Korea’s ‘Tank Day’ campaign has escalated, with police raiding the coffee chain’s headquarters in Seoul.

The CMO's MO: For Boo, the real opportunity in fintech marketing is using technology, performance, and storytelling to e...
06/08/2026

The CMO's MO: For Boo, the real opportunity in fintech marketing is using technology, performance, and storytelling to earn trust with the underserved communities that financial services have traditionally left behind.

https://buff.ly/iOWHBo6

The CMO's MO: For Boo, the real opportunity in fintech marketing is using technology, performance, and storytelling to earn trust with the underserved communities that financial services have…

Modern B2B buying decisions are no longer made by one person - they’re shaped by multiple stakeholders with competing pr...
06/08/2026

Modern B2B buying decisions are no longer made by one person - they’re shaped by multiple stakeholders with competing priorities.

Join Nish*ta Lalvani, CMO (F) at IFS Capital, at Festival of Marketing Asia on 3 September as she explores how brands can influence complex buying groups and create messaging that connects across stakeholder needs.

What you’ll learn:
- How to tailor messaging for different decision-makers
- How to build customer journeys that align diverse priorities
- How to build consensus and reduce friction in the buying process

Secure your seat and join 300+ regional CMOs and brand marketers: https://bit.ly/4bphZJN

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