Campaign Asia-Pacific

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Campaign Asia-Pacific Each day, our editorial team around the region delivers insider news stories, case studies, campaign videos, new data and opinion pieces.

Reporting on the marketing & ad industry in Asia - news, trends, research and analysis to help you stay ahead of the world's fastest growing communications market. The Campaign Asia-Pacific portfolio also includes the Campaignasia.com network of sites, including a Pan-regional site plus regional sites for Greater China, Southeast Asia and India. Our online archive has more than 70,000 searchable a

rticles. Plus you can search videos, blogs, polls and galleries, and comment, contribute and debate industry issues. To receive daily news bulletins for Campaign or a weekly Digital round-up, register here. As well as covering the latest developments in the industry, our Spotlight conferences focus on the most pressing industry sector and discipline topics, bring together first class speakers, training workshops, new research and insight.

Dentsu Creative Thailand worked with Vijara Hospital to create the 'Praykinson' app to help patients improve their speec...
02/07/2025

Dentsu Creative Thailand worked with Vijara Hospital to create the 'Praykinson' app to help patients improve their speech through prayer.

Social platform X has retired the ad hashtag on all of its adverts because it says they are “no longer necessary” due to...
02/07/2025

Social platform X has retired the ad hashtag on all of its adverts because it says they are “no longer necessary” due to the platform’s integration of xAI’s Grok.

Ads on X will be processed by AI.

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, i...
02/07/2025

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

Richard Brett, currently CEO of Ogilvy PR ANZ and Ogilvy Health Australia, will take over the regional role on August 1s...
02/07/2025

Richard Brett, currently CEO of Ogilvy PR ANZ and Ogilvy Health Australia, will take over the regional role on August 1st.

LATEST: Cognitive AI taps Rohan Lightfoot to lead its Singapore office and Special hires Tash Johnson as national head of production. More to come, follow for updates.

Accenture enters global new-business league with $42m media win. Seven new agencies entered the league in June.
02/07/2025

Accenture enters global new-business league with $42m media win. Seven new agencies entered the league in June.

Seven new agencies entered the league in June.

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analy...
02/07/2025

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for…

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s region...
02/07/2025

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.

🚨 Exciting News! 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝟮𝟬𝟮𝟱 is back in Singapore on 10 September — and it promises to be bigger, bolder, and sma...
02/07/2025

🚨 Exciting News! 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝟮𝟬𝟮𝟱 is back in Singapore on 10 September — and it promises to be bigger, bolder, and smarter!

Join 100+ trailblazing marketers, innovative brands, and tech pioneers as we explore emerging technologies, the evolution of AI, and practical implementation.

🧠 This year’s theme?
Next-Gen Marketing: Redesigning value, trust, and talent for the age of AI
From AI-fuelled creativity to future-ready teams — discover how the best are building faster, braver, and more trusted brands.

🎟️ Seats are limited. Secure yours now: https://bit.ly/400yUOa.

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” h...
01/07/2025

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).

Read more at: https://ow.ly/bIPx50WiaRN

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes...

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, dri...
30/06/2025

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.

Cannes Lions first-timers pick out their highlights of the week.
30/06/2025

Cannes Lions first-timers pick out their highlights of the week.

Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolut...
30/06/2025

Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s time for Asia to stop waiting and claim the stage.

Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still…

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The Campaign Asia-Pacific portfolio includes the Campaignasia.com network of sites, including a Pan-regional site plus regional sites for Greater China, Southeast Asia and India. Each day, our editorial team around the region delivers insider news stories, case studies, campaign videos, new data and opinion pieces. Our online archive has more than 70,000 searchable articles. Plus you can search videos, blogs, polls and galleries, and comment, contribute and debate industry issues. As well as covering the latest developments in the industry, our Spotlight conferences focus on the most pressing industry sector and discipline topics, bring together first class speakers, training workshops, new research and insight.