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Mahindra Group's advertising expenditure increased by 11% to Rs 802.12 crore in FY25.
01/07/2025

Mahindra Group's advertising expenditure increased by 11% to Rs 802.12 crore in FY25.

Anand Mahindra cites Bob Dylan to describe global uncertainty, sees opportunity for India

The division bench, led by Justice Hari Shankar, put a temporary hold on both the damages and legal costs imposed by the...
01/07/2025

The division bench, led by Justice Hari Shankar, put a temporary hold on both the damages and legal costs imposed by the earlier single-judge ruling, while allowing Amazon time to comply with remaining directions from that order.

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

In terms of marketing investment, Asia witnessed $14.77 billion in user acquisition spend in 2024 alone. Categories like...
01/07/2025

In terms of marketing investment, Asia witnessed $14.77 billion in user acquisition spend in 2024 alone. Categories like Finance, Food & Drink, and Shopping led the way, with brands in these sectors pushing performance-centric campaigns to outpace competition.

Asia drives 50% of global mobile activity as app installs triple in six years: AppsFlyer

The new model directly addresses mounting user frustration with screen-dominating ad formats, such as full-height video ...
01/07/2025

The new model directly addresses mounting user frustration with screen-dominating ad formats, such as full-height video ads and wide image carousels, which many have criticized for overwhelming timelines and breaking flow.

X to charge advertisers based on ad size, says Elon Musk

Bier co-founded tbh, the teen polling app acquired by Facebook in 2017, and later Gas, which went viral with younger aud...
01/07/2025

Bier co-founded tbh, the teen polling app acquired by Facebook in 2017, and later Gas, which went viral with younger audiences on the back of anonymous social interaction.

Nikita Bier joins X as Head of Product

A Bench of Justices P. S. Narasimha and R. Mahadevan, however, clarified that Modi will be entitled to avail civil remed...
01/07/2025

A Bench of Justices P. S. Narasimha and R. Mahadevan, however, clarified that Modi will be entitled to avail civil remedies as available according to law.

SC rejects Lalit Modi’s plea seeking BCCI to pay ₹10.65 cr FEMA penalty

Despite being a traditionally offline-led category, Jockey is seeing traction on quick commerce platforms, especially fo...
01/07/2025

Despite being a traditionally offline-led category, Jockey is seeing traction on quick commerce platforms, especially for essentials like innerwear, tees, shorts and towels.

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

This move comes following departure of Naveen Tahilyani, who had stepped down as Tata Digital's MD & CEO in May.
01/07/2025

This move comes following departure of Naveen Tahilyani, who had stepped down as Tata Digital's MD & CEO in May.

Tata Group appoints Puneet Chhatwal, Sunil D'Souza to Tata Digital's board

“In all my years at work, I’ve never shouted or raised my voice at anyone and I take quiet pride in that,” he wrote, add...
01/07/2025

“In all my years at work, I’ve never shouted or raised my voice at anyone and I take quiet pride in that,” he wrote, adding that while he’s had his share of anger and frustration, losing one’s temper never leads to better outcomes. “Staying calm doesn’t mean you’re unaffected. It means you’re in control,” he concluded.

Harsh Goenka advocates grace under pressure; says 'never shouted at anyone at work'

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