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Storyboard18 is Network18's flagship platform focussed on the advertising and marketing community

08/09/2026

SmartSafe's Tarkan Bastiyali and Jayant Gupta in conversation with Storyboard18’s Sakshi Dhingra, unpack the thinking behind SmartSafe and how the technology evolved into a globally protected, patented solution.

With patents across India, the US, Europe, Japan, China, Canada and other key markets, the founders explain why they believe the technology will be difficult to replicate and how two patents open up possibilities for automotive OEMs

08/09/2026

At the Spotlight Dialogue: Earning Gen Z Cred & Mind Share, Alok Jain, Head — Hindi & English Entertainment (Streaming, TV & Studios), JioStar, shared a simple thought: when you build a genuine connection with audiences, attention follows, and over time, that connection can become fandom.

For Alok, that starts with understanding and adapting to changing consumer behaviour, while staying true to what a brand or show stands for. The opportunity is to increase the “surface area” of entertainment: television, streaming, social, live experiences, creators, connected TV, mobile and beyond.

Gen Z doesn't just watch - they engage, converse, and connect. JioStar is the only platform crafting professionally produced youth content with engagement built into every stage of a show. From auditions to a contestant's rise and beyond, invested audiences turn personalities into household names.

The conversation was a reminder that relevance isn’t about simply being everywhere. It’s about creating meaningful touchpoints that people can connect with, because when something truly resonates, attention follows, participation grows and fandom takes shape.

08/09/2026

News agency Asian News International (ANI) has moved the Delhi High Court’s Division Bench against an order that denied it interim relief in its copyright infringement case against OpenAI, escalating one of India’s closely watched legal disputes over the use of copyrighted news content to train artificial intelligence models.

07/09/2026

Gen Z doesn’t just shop online. They research their way to the purchase. 🔍🛍️

At the Storyboard18 Global GenZ Summit, Subhashini Gupta, Strategy & Insights Lead, Google India, breaks down how Gen Z moves seamlessly across streaming, scrolling, searching and shopping—with 90% of online Gen Z adults on YouTube and Google Search, and nearly 10 searches shaping their shopping journey.

With AI, virtual try-ons and more seamless digital experiences entering the mix, the way Gen Z discovers and buys is changing fast. 🤖📱

07/09/2026

Gen Z has 2.8 seconds to decide if you’re worth their attention. ⏱️👀

At the Storyboard18 Global GenZ Summit, Pulkit Trivedi, Managing Director, Snap Inc., breaks down the force of India’s 377 million-strong Gen Z population—and why the traditional marketing funnel no longer works for them.

For brands, the shift is clear: communities build brands, attention is the new currency, and advertising needs to feel participatory, authentic and relevant rather than interruptive. 📱⚡

07/09/2026

HUL MD & CEO Priya Nair defended product safety amid a legal dispute with Beco, stating HUL products meet BIS and company safety standards. The case involves comparative advertising.

07/09/2026

Maharashtra FDA Commissioner Tukaram Mundhe has clarified that the state’s new year-round festival enforcement orders are aimed at food safety and preventing adulteration, not regulating festivals or restricting religious and cultural celebrations.

07/09/2026

So, what’s actually the BEST part of being a creator? 👀🎥

Is it the views? The freedom? The community?
 Or that feeling when someone says, “Your content helped me.” ❤️

Akanksha Chaudhary has her answer… and it might not be what you expect. 👀

What do YOU think is the best part of being a creator? Drop it below 👇

07/09/2026

In conversation with Sakshi Dhingra, Assistant Editor, Storyboard18, Vidya Balan reflects on Gen Z as consumers - a generation that knows its mind, takes pride in who it is and values its identity and roots.

For brands, the opportunity isn’t to sell Gen Z an identity. It’s to understand, respect and reflect the one they already have.

Watch the full episode: https://youtu.be/ze0pu6rmvpc

07/09/2026

Snabbit has entered the Bigg Boss house with a pre-show cleaning activation, turning its 10-minute home-help proposition into an entertainment-led brand integration executed in four days.

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