14/11/2024
Nike's "๐๐บ ๐ ๐ฎ ๐๐ฎ๐ฑ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป?" campaign, launched in 2024, was a bold and controversial move that sparked a lot of discussion and debate.
The campaign featured a series of ads featuring top athletes, asking provocative questions about their drive and determination.
The ads explored themes of selfishness, obsession, and ruthlessness, traits often associated with success in sports.
๐ง๐ต๐ฒ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ ๐๐ฎ๐ ๐ฐ๐น๐ฒ๐ฎ๐ฟ: ๐๐ผ ๐ฏ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐, ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ฏ๐ฒ ๐๐ถ๐น๐น๐ถ๐ป๐ด ๐๐ผ ๐ฝ๐๐๐ต ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐๐ผ ๐๐ต๐ฒ ๐น๐ถ๐บ๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ฒ๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐ฎ ๐ฐ๐ฒ๐ฟ๐๐ฎ๐ถ๐ป ๐น๐ฒ๐๐ฒ๐น ๐ผ๐ณ ๐ฟ๐๐๐ต๐น๐ฒ๐๐๐ป๐ฒ๐๐.
Nike positioned itself as the brand that understands and supports this mindset, encouraging athletes to embrace their competitive spirit without apology.
Overall, Nike's "Am I a Bad Person?" campaign was a bold and risky move that sparked a lot of conversation and debate.
๐๐ฉ๐ช๐ญ๐ฆ ๐ช๐ต ๐ฎ๐ข๐บ ๐ฉ๐ข๐ท๐ฆ ๐ข๐ญ๐ช๐ฆ๐ฏ๐ข๐ต๐ฆ๐ฅ ๐ด๐ฐ๐ฎ๐ฆ ๐ท๐ช๐ฆ๐ธ๐ฆ๐ณ๐ด, ๐ช๐ต ๐ข๐ญ๐ด๐ฐ ๐ณ๐ฆ๐ด๐ฐ๐ฏ๐ข๐ต๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ข ๐ด๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต ๐ฑ๐ฐ๐ณ๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ต๐ข๐ณ๐จ๐ฆ๐ต ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐ฉ๐ฆ๐ญ๐ฑ๐ฆ๐ฅ ๐ด๐ฐ๐ญ๐ช๐ฅ๐ช๐ง๐บ ๐๐ช๐ฌ๐ฆ'๐ด ๐ฑ๐ฐ๐ด๐ช๐ต๐ช๐ฐ๐ฏ ๐ข๐ด ๐ข ๐ฃ๐ณ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ข๐ต ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ๐ด ๐ข๐ฏ๐ฅ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต๐ด ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ท๐ฆ ๐ด๐ฑ๐ช๐ณ๐ช๐ต ๐ฐ๐ง ๐ข๐ต๐ฉ๐ญ๐ฆ๐ต๐ฆ๐ด.
The campaign serves as a reminder that marketing can be used to spark conversations and challenge perceptions, even if it means ruffling some feathers.
