EMM

EMM media publishing

“terrifying and exhilarating” - Ad Serving, Personalized Visits: Where AI Will Take Advertisers
28/05/2025

“terrifying and exhilarating” - Ad Serving, Personalized Visits: Where AI Will Take Advertisers

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music.

Content Marketing Made Easy: Essential Automation Tools for Every Strategy
24/05/2025

Content Marketing Made Easy: Essential Automation Tools for Every Strategy

_Editorial 1 week ago Content Marketing Made Easy: Essential Automation Tools for Every Strategy by Advertising Week 0   By Charlie Fletcher, Freelance Writer Creating consistent, engaging content across multiple platforms demands significant time and resources. Marketing teams often spend hours on...

Unhinged Marketing, The New Authenticity
23/05/2025

Unhinged Marketing, The New Authenticity

_Editorial 1 week ago Unhinged Marketing, The New Authenticity by Advertising Week 0   By Nick Cerami, SPCSHP Entering the Unhinged and Unfiltered Branding Era Gen Z and younger Millennials see through traditional marketing, which has lost its appeal. They’re exhausted from corporate fluff and cr...

One year in: SEO lessons from publishers after Google’s AI Overviews
23/05/2025

One year in: SEO lessons from publishers after Google’s AI Overviews

One year after the launch of Google’s AI Overviews search feature, publishers are recalibrating their SEO and referral traffic plans.

The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews
22/05/2025

The definitive publisher guide to what’s in and out in the era of Google’s AI Overviews

Strip mining content, zero-click searches: What's In and Out for publishers in the era of Google AI Overviews.

Gen AI creative is just about to change the face of out-of-home advertising
22/05/2025

Gen AI creative is just about to change the face of out-of-home advertising

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector.

An explanation on why generic domains are good for businesses - Are Exact Match Domains (EMDs) Still Worth It in 2025?
19/05/2025

An explanation on why generic domains are good for businesses - Are Exact Match Domains (EMDs) Still Worth It in 2025?

An Exact Match Domain (EMD) is a domain name that exactly matches a keyword or phrase - think something like ComputerLot.com for a computer store. For years, ma

How about controlling the entire experience? From native ads to sponsored content - ask me how!! Proactive Media Buying ...
02/05/2025

How about controlling the entire experience? From native ads to sponsored content - ask me how!! Proactive Media Buying Is the Only Way to Achieve Brand Safety

_Editorial 1 week ago Proactive Media Buying Is the Only Way to Achieve Brand Safety by Advertising Week 0   By Rosie D’Amato, Director of Publisher Development at Kargo Across nearly every advertising channel, advertisers have mounting brand safety concerns to contend with. Including CTV adverti...

How AI Transformed Advertising and What to Expect in 2025
02/05/2025

How AI Transformed Advertising and What to Expect in 2025

_Editorial 1 week ago How AI Transformed Advertising and What to Expect in 2025 by Advertising Week 0   By Omar Tawakol, CEO and Co-Founder of Rembrand In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or au...

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
01/05/2025

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.

OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon
01/05/2025

OpenAI Rolls Out AI-Powered Shopping, Taking on Perplexity and Giants Like Amazon

People can find, compare, and click shoppable links on ChatGPT.

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