The India growth story proves that there is a need for this type of magazine. Which is why PrintWeek India haslaunched the monthly eVersion of WhatPackaging? This is an opportunity for PrintWeek India's traditional print readers to stay up to date with the packaging market if they’re not already in it. Our aim is to get our 30,000 strong readership base to read about the latest techniques and inno
vations. Besides packaging design and materials; and machine manufacturing; we hope to focus on filling, packing, fulfilment and logistics services; and the superstars in our industry. The idea is to keep adding new features and involve experts from the pharma, food, alcohol, snacks, confectionery and retail segments - and get them to share their views with you. Packaging’s success in India can be attributed to growing populations and smaller households, more varieties of products in supply chains, and no electronic alternatives from the physical properties protecting and promoting the contents. Today, the big brands want their packaging to work harder, both as a marketing tool and a competitive added-value product. Packaging continues to be stable or rising because Indians continue to buy things. Another reason is that pack sizes are getting smaller so the proportion of printing per tonne of packaging will increase. As long as there are products there is a need for packaging to protect them down the supply chain and there always will be. That's why we need What Packaging?
