
14/08/2025
Ever wondered why some global brands flourish while others fail? 🤔 Kellogg's entry into India is a masterclass in the power of cultural-centric marketing.
Their initial attempt to introduce cold cereal to a nation that loves warm breakfasts didn't stick. But by adapting their product with local flavors and shifting their messaging to resonate with Indian family values, they turned failure into a massive success.
This case study proves a vital lesson: understanding and respecting local culture isn't just nice—it's the key to brand growth.