07/10/2025
APC, APUWJ hail new media policy as milestone for transparency
Itanagar, Oct 07: The Arunachal Press Club (APC) and Arunachal Pradesh Union of Working Journalists (APUWJ) have lauded the state government for approving the Arunachal Pradesh Print & Digital Media Advertisement Policy, 2025, calling it a progressive reform that strengthens transparency, accountability, and sustainability in government advertisement distribution.
Approved during the recent ‘Cabinet Aapke Dwar’ meeting at Miao, the new policy replaces the 2018 and 2020 frameworks and for the first time brings both print and digital media under a single, unified structure.
It establishes a centralized system through the Directorate of Information & Public Relations (DIPR), ensuring transparent routing of all government advertisements and standardized rates for fair and efficient fund utilization.
In a joint statement, the APC and APUWJ described the policy as “a significant milestone in the evolution of the state’s media ecosystem,” adding that it reflects the government’s commitment to empowering local media houses and journalists who play a vital role in public awareness and democratic accountability.
“This unified policy provides a level playing field to both traditional and emerging digital media platforms in Arunachal Pradesh. It acknowledges the contribution of state-based media in nation-building and ensures that public communication remains both professional and people-centric,” the statement said.
Expressing gratitude to Chief Minister Pema Khandu for his continued support towards the press fraternity, the media bodies also thanked Information & Public Relations minister Nyato Dukam, former minister Bamang Felix, IPR secretary Nyali Ete, director Gijum Tali and deputy director Denga Bengia for their key roles in drafting and finalizing the policy through extensive consultations.