28/07/2026
Some growth looks impressive.
Profitable growth changes the business.
We're proud that our work with Hertz Iceland was named Winner at the European Search Awards 2026.
One part of the judges' feedback especially resonated with us:
"This entry demonstrates how data can drive real business decisions rather than just campaign optimizations. By shifting from standard platform metrics to profitability-based decision-making, the agency showed impressive strategic maturity and confidence. With strong results that successfully captured new demand, this submission serves as an example of how small agencies can use data to deliver significant commercial impact and clear, well-justified financial growth."
The recognition reflects an idea that's central to how we approach performance marketing. Campaign metrics matter, but they're only valuable when they contribute to stronger business outcomes.
By putting profitability at the centre of decision-making, marketing becomes a channel for acquisition. It becomes a driver of sustainable commercial growth.
A big thank you to Hertz Iceland for their trust, collaboration, and ambition throughout the project. And congratulations to everyone involved in making Step Back to Fly an award-winning campaign.