Ontwerp

09/10/2025

👏 Making Your Brand Reveal Memorable (for All the Right Reasons)

Just read this great article from ontwerp.ch about how to present logo & brand identity work in a way that earns trust, wow-moments, and meaningful decisions.

Key takeaways:

Start strong: use a discovery phase + collaboration to uncover what the brand really is — values, audience, what they love or hate.

Use style-scapes (fancy mood boards) early on: they show the direction, feel & voices of the brand before the logo even gets locked in.

When presenting options, less is more: typically three strong directions. Present each logo fully — standalone, in black & white, in mock-ups (small scale, large scale, real-world use) so clients can see how it will work in real life.

Tell the story: tie back each design choice to the initial goals and attributes. Ask reflective questions, not just “Which do you like best?” but “Which option moves your brand forward?” and “How will your audience see this?”

End with clarity: don’t force decisions. Let the client take time to absorb. Be transparent about next steps and timelines.

The logo or brand identity reveal can be a daunting moment for both the designer and the client. So let's jump into how to present a logo and brand identities.

02/10/2025

💡 Ever sat in a branding meeting and thought: “Wait… what’s the difference between typography and iconography again?”

This quick read makes logo lingo simple — from typography (your brand’s personality in letterform) to iconography (visual shorthand) and colour palettes (strategy, not favourites).

The big takeaway? Knowing the terms helps you ask better questions and collaborate with designers like a pro.

Definitely worth a bookmark if a rebrand is on your horizon.

It is not just a matter of getting an image and slapping it onto your products, there is a lot that goes into logo creation. Knowing the logo terminology to go with it can only help in getting you prepared for the process.

25/09/2025

Working with festivals and musicians is always a gas.

There are fun aspects to each project. In particular, the poster designs give you space to interpret the festival, musicians and atmosphere. It is a piece of art that exists for pleasure and practical use. Being something meant for use, you find them becoming rare over time. Holding a glimpse of the time it was created in. Such as these four done for 33 Fest. I will always love these designs.

23/09/2025

Last year, I shared this article on logo design tips. I thought it was time to share it again.

There are many logos out in the world. Increasingly, people are turning to AI for logo creation, taking away the journey of hands-on experience from the amateur graphic designer. Accompanying that is the barrage of logos that have been badly put together with no thought. Simply an image that sort of represents your brand. Opening a company, I mean building a company, is not easy. Easier for some, but overall, keeping those doors open is not easy. For so many people, it is a once-in-a-lifetime opportunity to build their own legacy.

Do you really want some random image to be the badge of your legacy?

Take these tips and create something unique, or use them as a guide to speak to a graphic designer who will create your chance to stand out.

Since everything you want the logo to be is difficult to put in words or you are having trouble picturing the concept. Well, we have a few tips on logo designs that last.

18/09/2025

The Chop Block: Bold and memorable — ideal for a contemporary urban butcher shop.

A logo that is for the more down-to-earth meat enthusiast. I'm sure we can all agree that ontwerp's logo is just way better. It brings out the side of us that is more literal and evokes the side that loves to watch cooking shows. Enough said I think.

Your thoughts?

11/09/2025

Prime & Cleaver: Premium, modern feel — great for a high-end or artisanal butchery.

The prime cut is really what you want. In this imagined brand, we are delving into the artisanal side of the meat world. I feel like we are showcasing a brand that views itself as distinct, offering something unique in the industry. The AI-suggested logo is quite crude and lacks uniqueness.

We developed a logo that stands out. It has a certain edgy mystery about it, bringing you in closer. Tickling the intrigue to suggest that you may want to know more about what is behind the door.

What do you think?

04/09/2025

Meat Your Match: Edgy and direct — perfect for a brand that celebrates meat unapologetically.

I like a brand that pushes boundaries and truly embraces what they are all about. Brands are often trying not to offend people instead of focusing on their mission. Ask yourself, what value does my brand put into the world? Essentially, what is its purpose?

Meat Your Match could easily be a fairly unique brand. When we presented this to AI, it came up with something extremely meat-forward and focused on it being a type of butcher's shop. But you see, I think it is so much more. Unapologetically celebrating meat can be done in many ways. Perhaps it is a butcher's shop that also hosts weekly meetups for meat enthusiasts, or even a singles night where butchers can find like-minded partners. This is why I think that ontwerp's approach to the logo is far more dynamic. It is clean, bold and presents itself with an air of modernity.

What do you think?

29/08/2025

Simple, eye-catching, unique.

Transform your branding to become elevated, so that it may stand the test of time. We offer tailored logo designs that will level up your branding and allow you to soar above the noise.

Contact us today to begin your brand journey.

27/08/2025

Meat Snacks: Earthy and trustworthy — evokes quality, tradition, and sustainability. This was the prompt for a Butcher shop named Meat Snacks. Clearly specialising in little snack items like pies, biltong, salami sticks and so on.

Our designer created a fun logo that captures a quirky side of the snacking table. I think it brings together the idea of a charcuterie board very nicely. While also playing on the idea of carrots as a snack and the food of snacks. It is all a bit playful.

The AI logo is just random. It has no life, and it is simply an image trying to be something more than it is. It conveys nothing about the company and presents no personality.

What do you think?

21/08/2025

We're beyond proud of the stunning brands we've helped bring to life across Italy, Southern Africa, and Switzerland. At ontwerp, every project is a journey, one shaped by storytelling, meaningful design, and deep connection with the unique spirit of each place.

A boutique communications agency specialising in content writing and graphic design. With the aim of presenting authentic pieces that will bring your brand voice into the spotlight.

13/08/2025

Employer branding has become somewhat noisy. So many companies put out content without truly evaluating what the message is. The whole point of employer branding is to attract potential employees. Giving them an idea of the environment, culture and ethics behind the brand(s).

However, this is totally missed with generic "one size fits all" terminology that is so often used. Your employer brand voice is just as important as your customer brand voice. You want people to feel connected so that they will remain. You need to hire people who align with your company.

What do you think about employer branding?

Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment.