Visit Italy

06/06/2026

Thirty years in Rome, one ride at a time 🚖 Not just routes across the city, but small human moments between streets, stories, and everyday journeys. Samarcanda Taxi has been part of Rome’s rhythm for over 30 years.

Airport transfers, hidden itineraries and reliable mobility: discover why more travelers are choosing Samarcanda to experience Rome without stress.

06/06/2026

Have you ever heard of an Italian village where trees get married? 🌲✨

In Castelsaraceno, a tiny mountain village in Basilicata, every June the whole community comes together for the Festa della ’Ndenna, one of Europe’s oldest tree rituals.

A tall beech, known as the groom, and a pine top, known as the bride, are carried down from the forest and symbolically united in the village square. It’s an ancient ritual of nature, community and renewal, with origins so old that they are still wrapped in mystery.

But Castelsaraceno is so much more!

✨ Applications for Luminous Destinations 2027 are open.
Is your destination ready to shine? Link in bio.

👇🏻 Which Italian destination deserves more light?

05/06/2026

Turquoise waters, pristine sands, and breathtaking coastal scenery, Sicily is home to some of the most stunning beaches in the Mediterranean. Discover 10 incredible spots that deserve a place on your 2026 travel bucket list 🇮🇹🏖

Discover the most beautiful beaches in Sicily, where they are, how to get there, free beaches, equipped beaches, San Vito Lo Capo, Scala dei Turchi, rabbit beach, Lipari, Isola Bella Taormina

05/06/2026

Comment AREZZO and we’ll send you the full 3-day vlog itinerary in your DMs 🇮🇹✨

This Tuscan city looks like a movie set… because it actually was.

Arezzo is one of Tuscany’s most underrated weekend escapes, and if some corners feel familiar, there’s a reason: its historic streets and Piazza Grande were used as filming locations for Roberto Benigni’s Oscar-winning movie Life Is Beautiful. Piazza Grande, the Logge Vasari and several spots across the old town became part of the film’s unforgettable atmosphere.

But Arezzo is more than a cinema location.

Comment AREZZO and we’ll send you the full 3-day vlog itinerary in your DMs 🇮🇹✨

🏅 Brand partnership with

05/06/2026

Would you live in Florence for its culture? 🇮🇹✨

Florence has officially been ranked among the world’s top 10 cities for culture, according to Time Out.

And this is not just another tourist ranking.

The list was based on the opinions of more than 24,000 locals across 150 cities worldwide, measuring the quality, quantity and accessibility of cultural life, from museums and theatres to live music, festivals, cinema and art spaces.

Florence ranked 9th in the world, ahead of cities like Kraków, Taipei, Marrakech, Copenhagen, Athens and Lisbon.

If you want to explore Florence’s culture stress-free, grab your Florence Pass on Florencepass.eu and experience the city at its best 🇮🇹✨

Would you live in Florence? Let us know in the comments 👇🏻

🥇 Brand partnership with Florencepass.eu

05/06/2026

Italy has its own Camino, and it’s far less crowded 🇮🇹🥾

While everyone talks about the Camino de Santiago, fewer travelers know about the Via Francigena, an ancient pilgrimage route once walked by pilgrims heading to Rome.

Today, it stretches for over 3,000 km, from Canterbury to Rome and onward to Santa Maria di Leuca, crossing quiet countryside, medieval villages, abbeys, mountain paths and some of Italy’s most authentic landscapes.

It’s not just a trek. It’s a slower way to experience Italy, far from the crowds and closer to the places most tourists never see.

Tag someone you’d walk this route with 🥾

🏅 Brand partnership with

Initiative funded by the Development and Cohesion Fund, Development and Cohesion Plan under the responsibility of the Ministry of Culture, “Via Francigena – Cross-cutting Actions”, of which the Ministry of Tourism is the beneficiary.

04/06/2026

From elegant historic villas to cinematic landscapes and timeless Sicilian charm, Bagheria is stealing the spotlight while revealing its most beautiful and authentic side ✨

What to see in Bagheria? From historic villas to stunning beaches, a guide to the Sicilian town Dua Lipa chose for her wedding.

04/06/2026

Can you actually spot the difference? 🐂👀

In Milan, even a mosaic can become a legend.

At the heart of Galleria Vittorio Emanuele II, beneath its glass dome and elegant arcades, there is a small ritual that almost every traveler notices.

People stop, place their heel on the bull mosaic and spin for good luck.
A simple gesture, repeated for more than a century, turned this tiny detail on the floor into one of Milan’s most photographed symbols.
But after years of wishes, footsteps and superstition, the bull needed to be restored.

When the work was finally revealed, the internet immediately started talking. Some said the mosaic had changed. Others joked that Milan’s luckiest bull had lost part of its identity.

The city’s answer? Nothing disappeared. The famous detail was simply restored to its original pink marble shade.
And maybe that is what makes this story so Italian: a place where beauty, ritual, irony and heritage can all meet in one single corner of a gallery.

Because in Italy, traditions are not just things we remember.
They are things we keep returning to.

Look closely: do you notice any difference, or is the internet overreacting? 👇

04/06/2026

Would you play golf here? ⛳️🇮🇹

LeBron James is back in Capri, and this might be the most iconic “golf course” in the world.

After another NBA season, King James chose the island of Capri, in the Gulf of Naples, for a few days of Italian summer, sea views and Mediterranean calm. But this time, the basketball legend brought another passion with him: golf.

In a video shared from a boat, LeBron was seen practising his swing in front of Capri’s Faraglioni, the dramatic sea stacks that have become one of Italy’s most recognizable symbols.

Only in Italy, even a training session can look like a postcard.

Would you try this in Capri? 👇

04/06/2026

If you're a sea lover, Italy has plenty of unforgettable places waiting to be discovered ⛵🇮🇹 From elegant marinas to charming tourist ports, these waterfront destinations offer stunning views, vibrant atmospheres, and easy access to some of Italy’s most beautiful coastlines 🌊✨ Discover the 10 best marinas and tourist ports in Italy👇🏻

Discover the 10 best tourist ports in Italy: exclusive locations combining landscapes, culture and modern services designed for true sea lovers.