24/04/2025
$155 million in revenue with $1.8 million in ads spend: that's a 86 ROAS.
This is what Apple made with a 1 min video... in the first 100 days from the launch.
(that's 720 Macs per day in 1984: No Shopify, No Stripe, No Website.
And the best part is... No Macs are shown in the ad.
Apple’s “1984” didn’t sell a computer — it sold rebellion.
One woman in red disrupts a gray, obedient world. No product shots, just impact. In 60 seconds, Apple turned a tech launch into a revolution.
No specs. No features. Just the feeling that if you weren’t buying a Mac, you were part of the problem.
