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Sign Press Agency

Sign Press is a Rome-based Branding, Communication, Press Office Agency led by Isabella Clara Sciacca and specialised in architecture, design and hospitality.

31/10/2025

Nestled in the heart of Arezzo, Italy, the home of architect Roberto Baciocchi—designer of Prada boutiques worldwide—offers a refined dialogue between past and present. The house combines centuries-old architecture with furnishings spanning more than three hundred years, enhanced by subtle, sophisticated finishes that highlight the patina of the building.

Baciocchi’s approach to color transforms each space: bold but muted tones sweep across walls and furniture, merging with slightly uneven textures to create softly asymmetric shapes. These shades naturally lead the eye to frescoed and coffered ceilings, emphasizing the room’s height and grandeur.

The result is a stylistic and chromatic journey that honors history while expressing a coherent and deeply personal aesthetic.

29/10/2025

As part of the FraMmenti Club cultural program curated by Clara Tosi Pamphili, the October conversation welcomes architect Guendalina Salimei, in order to talk of architecture as the intelligence of the sea.

On October 29, at Palazzo delle Pietre in Rome, the encounter will focus on the vision behind “TERRÆ AQUÆ. L’Italia e l’intelligenza del mare”, the Italian Pavilion at the 19th Venice Architecture Biennale, curated by Salimei.

The architect invites us to “look at Italy from the sea”, overturning the usual perspective and interpreting the Mediterranean as a place of exchange, adaptation and renewal. The talk will explore how TERRÆ AQUÆ embodies a participatory process that gathered universities, institutions and design studios across Italy to build a collective narrative around water as a space of connection and rebirth.

27/10/2025

Dolfi7, the new cultural observatory of Open Project, opens with a conversation on happiness, space and collective wellbeing.

Friday 27 October · 5:30–6:30 PM
Via Dolfi 7, Bologna, Italy

Starting from the research project and book published by Franco Angeli, Building Happiness by Fondazione per l’Architettura / Torino, the talk explores how architecture, neuroscience and civic innovation can work together to foster happiness in everyday life.

Speakers
Michele D’Alena · City of San Lazzaro di Savena
Raffaella Lecchi · Fondazione per l’Architettura / Torino
Davide Ruzzon · IUAV University of Venice

Moderated by journalist Isabella Clara Sciacca, Sign Press Agency

A dialogue on how spaces can generate emotion, empathy and connection, opening a new chapter of cultural exchange and interdisciplinary experimentation at Open Project.

24/10/2025

From 1968 to 1975, the architects Giuseppe Perugini, Uga De Plaisant, and Raynaldo Perugini designed and built what they called Casa Albero, or Casa Sperimentale, in Fregene, near Rome. More than a seasonal house by the sea, it was a bold act of familial experimentation and a search for a new language of living.

With its frame of raw concrete, steel elements painted bright red, wide expanses of glass, and volumes suspended at different heights, Casa Albero seems to grow out of the pine forest. The design includes the main modular house, a 5-metre diameter concrete sphere (“the Palla”) used by the family for music and retreat, plus the “Cubetti” — cubic modules for bedroom, kitchen, etc. — laid out with flexibility, openness, and ambiguity.

This is architecture as inquiry: not seeking to settle, but to propose. A “house-that-cannot-be-finished,” one that challenges the idea of fixed forms and fixed uses. Today, though partly neglected, it stands as a lesson in how design can remain alive through its unfinished nature, through its capacity to question and evolve.

22/10/2025

From October 21, Sinopia Galleria presents “Leggera Resistenza”, a group exhibition curated by Raffaella Lupi and Cloe Berni, within Art Week.

Featuring works by Herma de Wit – Orobio de Castro, Raffaella Menichetti, Nobushige Akyama, and Rosa Maria Villani, the exhibition unfolds as a meditation on the material and symbolic resistance of form.
De Wit’s bronze sculptures are born from the observation of plant life, suspended between real and imaginary. Akyama’s handmade paper forms evoke balance and silence. Villani’s Segno Scritto turns paper into a field of gestures and traces, while Menichetti’s Liber evokes ancient clay libraries and the fragile persistence of knowledge.

In this dialogue between gesture and substance, “Leggera Resistenza” celebrates the resilience of creation — a light yet enduring force.

21/10/2025

From October 17 to November 22 / Stagetti hosts “Pedestals”, Francesco Faccin’s solo exhibition in Rome.

Traditionally overlooked, the pedestal has long served as a silent base for sculptures and objects. In this project, Faccin transforms it into the very subject of investigation: no longer a passive support, but an active and symbolic agent that frames and redefines perception.

Works from the series “Assemblaggi”, “Small Planks”, and “Regina Della Sedia” are presented alongside prototypes in diverse materials — from lava stone to Pyrex — each carrying specific visual and symbolic tensions. A special section, “G_Shelf”, features personal objects from the artist’s archive, extending the reflection into the realm of memory and intimacy.

By dissolving the conventional hierarchy between base and sculpture, “Pedestals” turns the pedestal into a site of meaning: a cultural and perceptual device that questions what deserves to be seen and how.

Photos by Omar Golli

16/10/2025

Giovanni Botticelli is a designer whose practice inhabits the fertile ground between art, craftsmanship, and design industry.

Since 2010, his work has spanned collaborations with Italian and international brands, including eyewear and lighting projects, while his independent research has been exhibited in leading cultural contexts such as Milan Design Week, Maison&Objet, and EDIT Napoli.

Botticelli’s vision places light, color, and reflection at the heart of the creative process, giving life to mirrors, luminous systems, and small architectures that combine functionality with a subtle, playful poetry. His collections, distributed worldwide through galleries, concept stores, and online platforms, embody a timeless equilibrium between craftsmanship and innovation.

Photos by Eller Studio & Giovanni Botticelli

14/10/2025

Host Milano, taking place at Fiera Milano Rho from October 17 to 21, stands as the leading international exhibition dedicated to the hospitality and foodservice sectors.

This comprehensive event gathers over 1,700 exhibitors from 54 countries, presenting cutting-edge products and technologies across key sectors including restaurant equipment and interior design.

The program offers a rich calendar of live demonstrations, educational workshops, and trend talks focused on sustainability, digital innovation, and enhancing customer experiences.
Professionals from all over the world come here to network, exchange ideas, and gain insights into the evolving demands of the hospitality industry.

10/10/2025

From October 10 to 12, Napoli returns to La Santissima, in the heart of Naples, founded and curated by Domitilla Dardi and Emilia Petruccelli.

This edition, titled “Be the flow,” positions design as a living practice, fluid and adaptable, just like the city that hosts it. Naples — layered, contradictory, and vibrant — becomes the natural stage for a fair that rejects static models, championing instead the independence of designers and the courage of those who experiment beyond conventional production chains.

Through the EDIT Cult program, historic landmarks such as the Certosa di San Martino, Castel Sant’Elmo, and Villa Floridiana host installations that merge contemporary vision with centuries of cultural memory. Here, collectible design does not simply “occupy” space but resonates with architecture, history, and community.

By bringing together emerging talents, established names, and bold manufacturers, Dardi and Petruccelli shape EDIT as more than a marketplace: a platform where ideas circulate, collaborations are born, and design reclaims its civic role.

09/10/2025

Dutch Design Week will take place in Eindhoven from October 18 to 26, showcasing more than 350 events including exhibitions, workshops, talks, and installations.

Under the theme “Design with Purpose”, the festival highlights design’s potential to address urgent global challenges through innovation, sustainability, and social engagement.
The event gathers designers, companies, and cultural institutions to present cutting-edge projects that rethink everyday life and promote a more inclusive and sustainable future.

An essential destination for designers, creatives, and professionals eager to explore design as a catalyst for change.

07/10/2025

Design Miami.Paris is set to return from October 21 to 26 transforming the historic L’hôtel de Maisons into a stage for collectible design.

Now in its third edition, the fair will host some of the world’s most prominent galleries, presenting a curated selection of exceptional works ranging from rare historical pieces to cutting-edge contemporary creations. Within the hôtel particulier’s elegant architecture, this edition promises to amplify the dialogue between past and present, tradition and experimentation.

Design Miami.Paris it’s a cultural platform that redefines how we experience design, positioning Paris as a global hub where creativity and connoisseurship converge.

03/10/2025

The “Bocca sofa” embodies the spirit of Radical Design in Italy in the 1970s.

Created in 1970 by Studio 65 and produced by Gufram, it was commissioned by Marilyn Garosci for her American Contourella wellness center in Milan. The sofa reimagines Salvador Dalí’s surreal vision of the actress Mae West’s lips as a piece of functional design, turning a pop culture icon into furniture.

Made of cold-foamed polyurethane and originally upholstered in striking red fabric, Bocca blurred the line between art and utility. Over the decades, it has been revisited in new versions — from gold to black — but its essence remains unchanged: ironic, sensual, and provocative.

Today, Bocca stands as one of the most recognizable objects of 20th-century design, a symbol of how imagination can transform everyday life.

Indirizzo

Rome
00152

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

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