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Sign Press Agency

Sign Press is a Rome-based Branding, Communications, Press Office Agency led by Isabella Clara Sciacca and specialised in architecture, design and hospitality.

28/07/2026

In Ortigia, temporary architecture takes on a role that extends far beyond the idea of a short-lived intervention, becoming a refined design instrument capable of activating space, generating cultural dialogue, and redefining the way architecture is experienced within the urban landscape. Rather than being limited by its ephemeral nature, the project embraces temporality as a design condition—an opportunity to experiment with new spatial languages, test adaptive strategies, and transform the transient into a meaningful architectural experience.

Inserted within the historic fabric of the island, the structure establishes a careful and measured relationship with its surroundings through principles of lightness, reversibility, and material precision. Its architectural language is defined by a balance between technical rigor and contextual sensitivity, demonstrating how temporary design can engage with heritage and landscape without imposing itself, but instead creating a dialogue between permanence and change, function and atmosphere, structure and place.

More than an ephemeral installation, the project positions temporary architecture as a field of technical and conceptual investigation, capable of generating lasting urban and cultural value despite its limited duration. Through a conscious and deliberate design vision, it offers a contemporary reflection on architecture as an instrument of transformation, one that can activate new modes of inhabiting space, leave a meaningful impact, and extend its significance well beyond the timeframe of its physical presence.

Photos by Simone Bossi

23/07/2026

Located along the coastline of Batroun, Lebanon, Capo Boutique Hotel is the project conceived by Lebanese architect and musician Carl Gerges, who gives a contemporary interpretation of the Mediterranean spirit through an architectural language deeply connected to the site’s history and landscape. Spanning over 6,300 sqm, the hotel was designed as a discreet presence within its surroundings: from afar, its silhouette recalls a sailing ship, paying tribute to Phoenician heritage and to the ancient meaning of the word “Capo,” or “captain.”

The project unfolds along the natural slope of the coastline, creating a sequence of terraces and elongated pools that mirror the sea and amplify its presence. Inspired by the precise geometry of Roman amphitheaters, the architecture establishes a continuous dialogue between sea, sky, and landscape, while local materials, sand-toned plaster, and layered volumes allow the structure to blend seamlessly into its environment with elegance and restraint.

Framed by Mediterranean gardens, shaded pathways, and interiors defined by refined simplicity, Capo Boutique Hotel celebrates a more authentic expression of luxury, rooted in place and experience. Every space is designed to enhance light, views, and sensory connection, turning each stay into a contemporary retreat where history, nature, and the timeless magic of the Mediterranean converge.

Photos by Carl Gerges Architects

21/07/2026

In the arid landscape of Almería, Casa Laberinto by André Bloc emerges as an experimental house-studio that challenges conventional distinctions between architecture, sculpture, and landscape. Conceived as part of Bloc’s broader research into plastic and spatial forms, the project is embedded in its site in a way that makes the built structure feel almost like a continuation of the terrain itself.

Rather than following a traditional compositional logic, the house develops as a sequence of interconnected volumes, ramps, and voids, organized in a labyrinth-like configuration. Movement through the space is continuous and non-linear, with interior and exterior conditions constantly overlapping, dissolving the idea of a fixed spatial hierarchy in favor of a more fluid and experiential reading of the environment.

The project encapsulates Bloc’s vision of architecture as a sculptural discipline, where construction becomes a process of shaping space as a living, inhabitable form. Casa Laberinto stands as a radical exploration of domesticity, understood not as typology but as open-ended spatial experimentation, where material, form, and function are brought into a single, evolving system.

Photos by Fernando Moreno, e-STRUC

16/07/2026

In Lisbon, the MACAM Museum + Hotel defines a new model for cultural spaces, where architecture and contemporary art operate as a unified and continuously evolving system. Designed to house a private collection while remaining open to the public, the project reinterprets the museum typology through a balance between historical structure and contemporary intervention, positioning itself as both container and cultural platform.

The spatial organization unfolds through a sequence of calibrated rooms, transitions, and thresholds that structure the visitor’s path. Rather than acting as a neutral backdrop, the architecture becomes an active framework that influences perception, movement, and the relationship between artworks and space. Light, proportion, and material continuity are used as precise design tools to construct a coherent and adaptable curatorial environment.

This approach is further reinforced by collaborations with artists such as Marina Abramović and Olafur Eliasson, whose works engage directly with the architectural context. Installations are not simply placed within the space, but developed in response to it, creating a dynamic interplay between body, perception, and environment that blurs the boundary between exhibition and architecture.

Photos by Fernando Guerra

14/07/2026

Blurring the boundaries between textile design, installation, and architecture, Delphine Dénéréaz has developed a practice that redefines fabric as a spatial and structural medium rather than a purely decorative one. Rooted in craftsmanship, reuse, and material experimentation, her work draws on the traditional lirette technique to create woven environments in which texture, density, and light become tools for shaping space.

Rather than functioning as surface or ornament, textiles in Dénéréaz’s work take on an architectural role: they become walls, partitions, shelters, and immersive volumes that can be entered and experienced physically. Their softness often contrasts with rigid or industrial elements, generating a tension between comfort and constraint, intimacy and exposure, while questioning the very idea of protection and domesticity.

Balancing vernacular references, floral imagery, and experimental installation, Dénéréaz expands the language of textile design into a more complex spatial practice. Her work ultimately positions fabric as a constructive material, capable not only of defining atmosphere, but of building environments that are tactile, immersive, and deeply architectural.

Photos by Living

09/07/2026

Hotel Parco dei Principi di Sorrento embodies a vision where Mediterranean landscape and architectural precision merge into a seamless spatial experience. Commissioned in 1959 and designed by Gio Ponti, one of the defining figures of 20th-century Italian architecture and design, the hotel translates his signature language into a place of light, rhythm, and atmosphere. Essential volumes, measured geometries, and a continuous dialogue between interior and exterior transform hospitality into an experience to inhabit and contemplate.

Ponti’s approach was never about monumentality; it was about creating emotion through proportion, color, and movement. At Parco dei Principi, this vision unfolds through luminous surfaces, carefully framed views, and a refined material palette that amplifies the presence of the sea. Every sequence of spaces feels composed to guide perception, turning architecture into a choreography of perspective and light.

More than a hotel, this is a manifesto of timeless Italian modernism. A place where contemporary luxury becomes quiet and intentional; not excess, but precision; not spectacle, but atmosphere. In Sorrento, Gio Ponti’s dream of architecture as beauty to be lived still feels effortlessly contemporary.

07/07/2026

Overlooking Lake Garda and immersed in a Mediterranean landscape, the villa designed by Martin Thoma in collaboration with Rubner Haus interprets the principles of site-responsive architecture, choosing to integrate with its natural surroundings rather than impose on them. Built on a steep limestone slope facing southwest, the house transforms the complexity of the terrain into a terraced architectural solution that gradually opens toward the lake.

Wood, used as both the structural system and the dominant material throughout the interiors, is combined with local limestone, exposed concrete, and expansive glazed surfaces, creating an architectural composition in which materiality, transparency, and landscape function as a continuous system. The façades, freed as much as possible from structural interruptions, strengthen the visual relationship with the exterior, while the two-level layout places the bedrooms above and the living spaces below, extending seamlessly onto terraces and an infinity pool.

Completed with an integrated photovoltaic system and an air-to-water heat pump, the villa brings together sustainability, technical precision, and construction quality within a refined architectural language. A project that demonstrates how timber architecture can become not only a material choice, but a design tool for creating a balanced dialogue between contemporary living and the landscape.

Photos by Katrin Überbacher

03/07/2026

Since 2019 4L Collection Hotels has been shaping hospitality in Rome through a family tradition built on care in four decades, through authenticity, and attention to every detail. Today, the Roman hotel group brings together eight distinctive properties across the city, each offering its own character while sharing the same commitment to personalised service and exceptional quality.

Among them, Hotel Cristoforo Colombo, located in Rome's EUR district, welcomes both business and leisure travellers with contemporary spaces designed to balance comfort, functionality, and style. Every aspect of the guest experience is thoughtfully curated to create a stay that feels effortless.

The hotel is also home to one of its most appreciated features: an elegant outdoor swimming pool paired with a refined poolside restaurant. Conceived as a destination for relaxation, social moments, and quality dining, this space offers guests and visitors alike the opportunity to enjoy a peaceful urban retreat.

Photos by Dario Borruto

02/07/2026

Can architecture become part of the landscape rather than simply occupy it?

Designed by Emilio Ambasz in 1975 and completed 25 years later near Seville, in Spain, the "Casa de retiro espiritual" is a remarkable example of architecture that merges with nature instead of dominating it.

Partially embedded into the hillside and organized around a central courtyard, the house uses the earth as natural insulation, anticipating many of today's passive sustainability principles decades ahead of its time.

Conceived as a place for contemplation, the house turns light, silence, and landscape into fundamental elements of the architectural experience. A timeless project that continues to inspire a more thoughtful and harmonious way of designing.

30/06/2026

In 2026, Barcelona will celebrate the centenary of the death of Antoni Gaudí with the international program Gaudí Year, an initiative that brings the cultural, technical and urban value of his work back to the center of the debate. Exhibitions and conferences will transform the Catalan capital into an open laboratory ready to explore the legacy of Modernisme and its impact on contemporary architecture.

Among the key moments of the year are new exhibitions and the opening of spaces in iconic buildings such as Casa Batlló, as well as international congresses dedicated to architectural research. These initiatives offer a critical reinterpretation of Gaudí’s work through a scientific approach that involves scholars, designers and cultural institutions.

In this context, 2026 represents a unique opportunity to reinterpret Gaudí’s design thinking and his contribution to global architecture. A century after his death, his organic and experimental language continues to influence research and innovation, giving new perspectives on the relationship between structure and nature.

Photos by Casa Batlló, Architekturzentrum Wien, Ethan Declerk, Mauro Lima

Indirizzo

Rome
00152

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

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