GR School Marketing

03/10/2025

Who else is living this Language School Life right now? 😅

23/09/2025

The new academic year for language schools is just around the corner. Here's an affordable solution for language schools who want to manage their social media internally to boost enrolments. For more info, email [email protected]
Use social media as a marketing asset for your school, not just a nice to have ;-)

16/09/2025

Food for thought.
Some months ago I reached out to the organisers of an ELT conference to ask if how I could access the professional photos taken of me during my session as a speaker.

To my surprise they replied saying:
“The photos are for marketing use only. Keep an eye on our socials to see if your face appears.”
Right... but there were over a hundred speakers.
How exactly am I supposed to keep checking their socials, hoping that maybe my "face" will appear?

Anyway, here's the food for thought to conference organisers:

📸 It’s not about wanting a nice photo of myself.
It’s about visibility, not vanity.
Photos help us tell our story as professionals.
They help others see the work we do when we use them on social media, website or even a portfolio. They help us build a personal brand.

If a conference is about professional development, let’s not forget that you can be the best-prepared ELT professional in the world, but if no one knows about your work, it’s hard to grow professionally. (Again , personal brand)

💡 So here’s a suggestion for conference organisers:
If you're already investing in a photographer to take photos of the speakers, give them the option to have those photos or even buy them.
It's of high value to the speakers and it can create a modest revenue stream for the conference organisation. Win-win!

Unfortunately, the current "policy" is a missed opportunity for both parts.

Is it just me seeing it this way? Any other ideas?

10/09/2025

Are you an IH school?
If so, I'm delighted to tell you that I'll be running a webinar for IH members about how to showcase your school's strengths on social media to help you connect with students who value quality.

The webinar is for IH members only, so if you are one, please join me on 18th September at 3pm UK time ( 4pm CEST)

📍 Exclusive to IH members. Register via the IH portal. House World Organisation

26/04/2025

It's Saturday so time to catch up with the blog. This article will certainly inspire to think about how to plan a good strategy to get enrolments for your summer courses and camps. Link to the article in the first comment. Enjoy!

25/04/2025

Many language schools make this huge mistake: instead of focusing on their real strengths to showcase in marketing, they use the nationality of the teachers as their unique selling point. Guess what happens? They end up looking as all the other schools that are saying the same.
When there's no differentiation the only thing that will make the difference is ...the price and so this "price war" starts taking everyone nowhere.
Food for thought!

29/03/2025

New Blog Post:Social Media Strategy for a Language School’s Summer Camp: A Case Study

Check it out!

24/03/2025

It's time to take care of the parts of social media that we usually ignore i.e profile, cover, pins, CTAs, etc . so that your social media presence can really help you attract new students and /or secure better collabs .

That's why I've organised an online workshop to guide you to spring clean your social networks!

This is your chance to pause and reflect.
This workshop is not about planning more posts, but it's about making sure your social channels are actually set up in a way that they work as an asset for your marketing.

Sign up via the link in the comments and join me. It's free and you're welcome to tag a colleague who needs help with social media.
Can't wait to see you on Friday!

15/03/2025

I'm so thrilled with the results a client of mine is getting from Facebook!
To get this type of return on investment the key is having a strategy.

Happy to share more if you're interested. Just DM me.

02/03/2025

Less is more! When deciding whether to embark on a new platform or not, it's worth considering a few key points. This article looks at the questions you need to be asking yourself to make the decision. (link in the first comment)
Enjoy!

28/02/2025

Want to learn a bit about WhatsApp Marketing for language professionals wanting to promote their services?
Listen to the recording of the livestream with Nina from Nina English.
In the first part we had a chat about how I moved from teaching English to supporting language schools as an ELT Marketing consultant.
Happy to chat if you need help with implementing WhatsApp in your social media strategy.
Enjoy!

How to use Whatsapp for your business - with Gina Rodriguez

27/02/2025

I've recently met Nina, from Nina English and the Club For Successful ELT Entrepreneurs Facebook group, who kindly invited me to hold a WhatsApp training for the members of her lively club of teacherpreneurs.

These ladies are on fire and Nina is a great leader of the club!

I do recommend having a look at the Facebook group and the forthcoming teachers meet-up in Brno if you are a freelance teacher! You will feel inspired and guided ;-)