Valerio Masi Design

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Valerio Masi Design

"Design is not a coincidence or a formula; it is a result of human reflection and vision in response to a specific challenge."

30/08/2025

✨ Little captains grow up ✨
Back then I had no idea who Luffy was, but with that straw hat on and the ocean in front of me, I was already dreaming of adventures beyond the horizon. 🌊👒

What started as childhood imagination turned into a lifelong passion for creativity, storytelling and design. From building sandcastles to building worlds, the journey never really stopped. 🚀✏️

Here’s to keeping that spark alive — because great design, just like great stories, is always an adventure.

⚓️ Wanted: Dead or Design.

06/08/2025

Packaging Design that Tells a Story

Here’s a sneak peek into the complete redesign of Caffè Conte Linea Bar — a bold, detail-driven packaging project where form meets strategy and aesthetics meet narrative.

This isn’t just a graphic restyle — it’s a visual storytelling journey that captures the essence of a coffee brand with over 20 years of heritage.

From logo positioning to message hierarchy, every element has been rethought with purpose — using a pyramidal focus structure to guide the eye naturally and tell a compelling brand story.

Proud to integrate this packaging into the wider brand identity evolution I’ve been shaping for Gelati Conte over the past year.

More than just coffee.
More than just packaging.
This is brand experience by design.

Swipe to explore the full project!
👇 Let me know your thoughts in the comments!

24/05/2025

🎨 New Project Live on Behance!
I’m excited to share one of my latest creative endeavors: the new visual identity and packaging design for the Gelato-Becher line by Gelati Conte Eismanufaktur.

This project brings together food aesthetics, branding strategy, and color psychology through a refined CMYK color system designed to represent each flavor: from the zesty brightness of lemon to the deep richness of chocolate and more playful, imaginative combinations.

👉 From concept to print-ready artwork, I oversaw the entire design process to ensure visual consistency, strong shelf appeal, and a memorable customer experience.

09/03/2025

🚀 New Project Alert! 🎨📖

Proud to present my latest work: the official catalog for Gelati Conte! 🍦✨ A meticulous project where strategy meets creativity.

Starting from an in-depth market and target audience analysis, I aligned every detail with the Brand & Corporate Identity I’ve developed over the past year. The result? A flexible, adaptive grid system tailored to the catalog’s purpose.

From content structuring to customized messaging, I crafted slogans, taglines, and CTAs for both B2C and B2B audiences, ensuring maximum impact. While maintaining clean aesthetics, clarity, and elegance, I also left space for bold creativity, bringing dynamic and immersive ads to life.

Excited to share this journey—check it out on Behance! 🚀🔥

03/03/2025

🚀 Bringing Low-Poly Worlds to Life! 🔥✨

I took inspiration from a course and reimagined the scene, adding my own animated details: a flickering torch and glowing spores gently floating through the air. 🌿💡

This project was an exciting dive into sculpting, custom textures, weight painting, and particle systems, all while studying how to craft atmospheric lighting for a nighttime environment. 🌙🎨

Seeing a static scene come to life with subtle animations makes all the difference—it turns a simple diorama into a living, breathing world.

What do you think? Any tips for refining the animation even further? Let’s discuss! 👇💬

16/02/2025

✨ Mystic Crystals - Low Poly Animation ✨

A glowing gateway to another world! 🔮💎 This low-poly scene was crafted with a focus on cinematic lighting, atmospheric compositing, and smooth animation flow. The contrast between warm and cool tones enhances the magical aura of the crystal energy source, creating a mesmerizing visual effect.

Thank you for the amazing Tutorial!🤩

🔥 Rendered in Blender 4.3
🌟 Advanced compositing techniques for the glow effect
⚡ Dynamic lighting study to enhance depth & realism

Would you step into this portal? 🚪✨ Drop your thoughts in the comments! ⬇️

15/02/2025

Domes: Modular Furnitures for Outdoor

Domes is an innovative modular seating system designed for public spaces and outdoor environments. Each wedge-shaped module allows for various flexible configurations, from standalone arrangements to a fully circular composition.

Crafted from WPC (Wood Plastic Composite), a weather-resistant and low-maintenance material, the seating modules are supported by sturdy metal frames for enhanced durability and stability. The central feature of the system is a lightweight architectural canopy, created with circular beams that support breathable, waterproof, and highly durable fabric, providing functional shelter with a sleek and harmonious design.

Designed to seamlessly adapt to urban and natural landscapes, Domes blends modularity, aesthetics, and sustainability, transforming open spaces into welcoming and dynamic gathering areas.

14/02/2025

🚀 New Label Design Proposal for Conte Likör 🥃✨

Excited to share my first design proposal for Conte Likör, a new liquor line by Gelati Conte featuring Mandarino, Orangen, and Cappuccino flavors. The goal was to create a classic and warm identity, evoking the bold character of premium spirits while maintaining a strong visual connection to the Gelati Conte brand.

This project is part of a progressive brand modernization—introducing fresh design elements while respecting the company’s established identity.

🔎 What do you think of this concept? I’d love to hear your feedback! 👇

📌 Check out the full project on Behance: www.behance.net/valeriomasi

09/02/2025

Here’s a futuristic spaceship interior designed in a clean low poly style, built entirely using boolean operations in Blender! 🔥 This project was part of a lesson, where I refined my skills in hard surface modeling and optimized my workflow for precise cuts and structured forms.

For the final render, I played around with compositing techniques to enhance the emissive materials, giving the scene an extra layer of depth and atmosphere. Swipe to check out the Object Mode view and see how I used boolean shapes to create those sharp, intricate details! ⚡

👀 What do you think of this sci-fi vibe? Drop a 🚀 in the comments if you love futuristic interiors!

11/01/2025

🎨✨ Bringing characters to life!

In my latest session with the course, we delved into character modeling, exploring every step from creation to rigging using Rigify. The result? Meet Tiki Shaman, a unique character brought to life in a vibrant scene where light and shadow play together to create depth and dimension.

Excited to keep pushing my creative boundaries and share more soon! 🚀

29/12/2024

Wrapping Up the First Polygon Runaway Course! 🎉

The final lesson of this amazing course took my skills to the next level! 🚀 This time, we moved beyond classic low poly and dove into creating a more detailed scene, focusing on texture work and UV mapping.

The result? A cozy minimalist home office corner, designed with clean lines and modern aesthetics. It’s incredible to see how attention to detail in textures and lighting can transform a simple 3D model into something truly lifelike.

Big thanks to for the clear and inspiring lessons—I can’t wait to tackle the next challenge and keep pushing my creative boundaries!

Check out my project below and let me know your thoughts. Constructive feedback is always welcome!

11/12/2024

🚀 Futuristic Floating Rest Area 🌌
In the fourth lesson of Polygon Runaway’s course, I created a futuristic floating gas station in low poly style. To make it my own, I added subtle details inspired by my love for Japan, bringing a unique cultural touch to the scene.

This project was all about building complexity from simplicity—starting with basic geometric shapes and progressively refining details to create a rich and dynamic environment. It also allowed me to enhance my skills with emissive materials, mastering night lighting while simulating haze and depth for a truly immersive atmosphere.

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