Created Freedom Party™, the longest running hip-hop dance party in history, My House™, a house-music thing, and Jams™, my brand-new, 2000s and late-90s hip-hop dance party. He’s played at the most notable lounges, bars and dance clubs in NYC nightlife history, from Wall Street to 125th, from Brooklyn to the Bronx, not-to-mention guest spots across the globe, in cities like Tokyo, Venice and London
. He works with a growing list of high-profile clients (Samsung, Porsche, Live Nation, Sony/ATV...), event-production teams (Creative Edge Parties, Glow, Frost Audio...) and world-renown artists (Snoop Dogg, Diplo, Benny Blanco, Boyz II Men, John Legend, Mark Ronson…), and continues to spin some of the most celebrated annual events in NYC (like the Brooklyn Black Tie Ball and Brooklyn Botanic Spring Gala). He’s also created the most legendary old-school dance party in NYC history, the Freedom Party™, voted “Best Party” by Papermag, Village Voice and URB, with over 21 years and 1000 parties in its wake. His newer dance-party creations, My House™, a house-music thing, and Jams™, his new 2000s hip-hop dance party, are seeing packed houses and furious dance floors. Herbert Holler’s success is due to his sensitivity to music’s energy and message, his versatility and wide scope of music knowledge, his incredible passion for making people happy, an uncanny ability to improvise, and an undeniable, driving rhythm that ties it all together into one, magnificent mix of music.
