Sutherland Linton Marketing

Sutherland Linton Marketing We manage Social Media accounts and Advertising Campaigns for businesses.

📊 Data, Not Amenities, Determines Hotel Success in JamaicaIn Jamaica’s crowded hospitality market, turquoise pools and p...
23/09/2025

📊 Data, Not Amenities, Determines Hotel Success in Jamaica

In Jamaica’s crowded hospitality market, turquoise pools and postcard-worthy views aren’t enough. The real winners are the ones who understand their numbers, and use them to make smarter decisions.

In my latest blog, I explore three fictional resorts:
🏖️ Seabreeze Resort - The reliable giant, boosting profit through efficiency and loyalty
✨ Coconut Beach - The flashy newcomer, growing fast by experimenting and acting on real-time data
🌺 Coral Sands Inn - The beloved classic, protecting its niche with personalization and trust

Each resort demonstrates how analytics can improve occupancy, optimize revenue, and strengthen guest loyalty.

Hotels that leverage data don’t just survive, they rise above the competition.

đź’ˇ Want more actionable hotel marketing insights? See link to the strategies in my first comment...

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