The quality of Japan's "powder snow" is highly regarded, especially in Europe, the United States, and Australia. In addition, Japan has many areas with heavy snowfall that are unparalleled in the world, attracting the attention of "non-snow countries" in Asia and other regions. Snow, mountains, hot springs, sake, and food are just a few of the many attractions that Japan's snow resorts have to off
er, but in fact, Japanese snow resorts are not just for skiing and snowboarding. As the centerpiece of after-corona tourism in Japan, we would like to reintroduce the charm of snow resorts not only to inbound tourists but also to Japanese people who say, "I haven't been to the snowy mountains for a while... We will once again promote Japanese snow resorts not only to foreigners who come to Japan as inbound tourists, but also to Japanese people who say, "I haven't been to the snowy mountains for a while. The high quality of Japanese powder snow, which is attracting attention from Europe, the U.S., and Australia, has already been introduced to the world from Niseko, Hakuba, Nozawa, and other areas. Accessibility from urban areas, quality and safety of slopes, and natural scenery are all assets that Japan can boast to the world. With the recent shift from "things" to "services," snow activities, nightlife, cultural experiences, and culinary delights have become major attractions of Japanese snow resorts, in addition to skiing and snowboarding.