06/12/2023
【中国新聞】the 2023 International Symposium on Brand Agriculture Development
On 3 December, the 2023 International Symposium on Brand Agriculture Development was held in Pujiang, Chengdu. Under the theme of "New Era of Digital Intelligence: Upgrading the Global Industrial Chain", more than 400 guests exchanged views on the development of the international agricultural industry, trends in technological innovation, and the construction of digital platforms.
It is understood that the International Symposium on Brand Agriculture Development is an international agricultural brand exchange platform built by the China Association of Quality Agricultural Products Development Services in conjunction with relevant industry organisations. As the permanent venue of the International Symposium on Brand Agriculture Development, Pujiang has achieved fruitful results in green development and brand agriculture construction.
According to the relevant person in charge of Pujiang County, in recent years, Pujiang has deeply implemented the new development concept, put into practice the theory of "two mountains", adhered to the ecological priority and green development, and solidly pushed forward the modernisation of agriculture and rural areas, and initially explored a road of green and high-quality development of agriculture that is efficient in production, affluent in life and ecologically sound.
Through the full implementation of agricultural production of organic fertilizers to replace chemical fertilizers, green prevention and control to replace chemical control "two alternative" project, built a national demonstration base of 450,000 acres of special fruits, tea, Pujiang bird's tongue, Pujiang Ugly Citrus, Pujiang kiwifruit brand value of more than 42 billion yuan, becoming the only three geographical indications of the product have entered the country's top 40 counties. The county of Pujiang has become the only county in China where all three GI products have entered the top 40 in China.
Taking this seminar as an opportunity, Pujiang and China Association of Quality Agricultural Products Development Service signed a strategic cooperation agreement on the spot to jointly carry out the digital construction of Pujiang's advantageous industries.
According to the agreement, the two sides will take the fruit industry in Pujiang County as a pilot, build Pujiang fruit digital industrial park, logistics port and trading centre; build a fruit digital supply chain platform, introduce the corresponding supply chain link resources, and carry out data docking with the digital platform of China Association of Quality Agricultural Products Development and Service, the first phase of the construction will be built in the centre of Pujiang, covering the Southwest region, and the second phase of the construction is based on the Southwest, radiating to the national and international markets; build a fruit standard centre, and establish a fruit standard centre. The construction of the fruit standard centre, the establishment of a perfect fruit industry and supply chain standard system and international standards, the establishment of the corresponding testing and certification centre and the introduction of the "one item, one code" quality traceability and production and marketing docking system, to promote the international trade of high-quality branded fruits.
In addition, Pujiang County was identified as a citrus demonstration base for China's high-quality agricultural products and was awarded a plaque at the seminar.
