
12/09/2025
McDonald’s Japan is bracing for another Happy Meal disaster as Sanrio-themed toys hit stores this week.
Scalpers have repeatedly bought up toys meant for kids, flipping them online for huge profits.
The problem grew so bad during Pokémon promotions that McDonald’s apologized and postponed a planned One Piece card release.
To prevent chaos, the chain will ban app and delivery orders, only allow in-person purchases, and cap groups at three Happy Meals.
The new rules apply to Sanrio’s My Melody and Kuromi toys, as well as other limited sets.
But the restrictions will only last one day, raising fears scalpers will still clean out stock.
Fans worry real customers with jobs, school, or families won’t stand a chance against professional resellers.
With sales lasting just four days, many believe McDonald’s Japan is setting up another scalping nightmare.
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