14/05/2026
Japan’s biggest snack company, Calbee, announced that several of its famous potato chip products will temporarily switch to black-and-white packaging due to shortages of ink materials linked to the ongoing Middle East conflict 🇯🇵⚫️⚪️
The issue is connected to disruptions in the supply of naphtha, an oil-derived material used for printing ink production
Japan imports a large portion of these materials from the Middle East, and the current Iran-related tensions and Strait of Hormuz disruptions are now starting to affect even everyday products like snack packaging.
Starting May 25, 14 Calbee products including their iconic potato chips, Kappa Ebisen, and Frugra cereal will appear in monochrome packaging to help maintain stable product shipments.
The snacks themselves stay exactly the same, only the colorful packaging is disappearing for now.
Crazy to see how global conflicts can suddenly impact something as random as potato chip bags in Japan.
Do you think we’ll see more companies making changes like this if the situation continues?
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