GATA Magazine

GATA Magazine Independent online Magazine based in Tokyo

28/10/2025

GATA presents “Dark Habits”: A Short Film

To mark the release of our upcoming collaboration with ®️PEN TOYS [], GATA is proud to present “Dark Habits”, a visual story centred around tainted faith, suffocating guilt and the forbidden desires that live between them.

The story centres upon a young woman praying for purity, haunted by the weight of her own lust. As the days pass, her faith and devotion is gradually drowned out by a more seductive and blasphemous voice, preaching to her that pleasure may in fact not be a sin, but actually the key to salvation.

Created to celebrate the release of the GATA x ®️PEN TOYS “Charmy”, a cutesy keychain with a pleasure-filled secret inside, “Dark Habits” reimagines religious shame, temptation and pleasure as scenes from the same holy ritual.

Direction and styling by
Video by
Photos by
Model
Clothes by

Music
Ligeti: requiem: II. Kyrie. Molto espressivo - Gyorgy Ligeti, Jonathan Nott
Mara - The Haxan Cloak
The Night Bell With Lighting - David Lynch

11/10/2025

GATA x ®️PEN TOYS “Charmy Collaboration” lands in Tokyo

Long condemned by Christians as a symbol of lust and moral decay, self-pleasure has long found itself cloaked in shame and silence. With our latest collaboration with ®️PENTOYS [], the GATA team has decided to take a stand against the puritanical powers at play by bringing our very own Charmy pleasure toy to the shops of Tokyo.

With the playful appearance of a key chain yet packed with enough power to rival any other vi****or on the market, GATA x ®️PENTOYS Charmy finally arrives in Tokyo this month, available exclusively at Domicile [.tokyo]. Dressed in the signature red and black of GATA, this limited edition toy reimagines cuteness through a darker, sexier lens, arming Goth baddies around the world with a new weapon against those who would deny them pleasure.

The launch event takes place on Friday, 31 October, followed by a pop-up event running from 1 November to 6 November. The GATA x ®️PENTOYS Charmy will be available both online and in-store.

Swipe across to get a sneak peek of what’s in store for you, with our 8-bit inspired tribute to the joys of “self-love.”

Music: Dios by Dirty Princess
Charmy Graphic Design:
Pop-up Details

Location: Domicile Tokyo
Address: 4 Chome-28-9 Jingumae, Shibuya, Tokyo 150-0001
Dates: 1 November (Sat) — 6 November (Thu)
Opening Hours: 12:00-20:00

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