INOW Kamikatsu

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日本
Tokushima
INOW Kamikatsu

Let’s Go Home! INOW (pronounced eno) means let’s go home! in the local dialect.

INOW Program invites you to experience the feel of home in the heart of the famous Zero Waste Village of Japan.

30/08/2025

Choosing a waste-conscious lifestyle with less convenience is not about what we lose, but all that we gain in the process of bringing mindfulness into our daily lives.

The joy of creating things ourselves, the connection with our food, community and surroundings are part of a waste-conscious lifestyle. What’s your relationship with waste?

便利さを少し手放しても、意識的に「ごみ」を減らす暮らしを選ぶことは、失うことではなく、日々の生活に心の気づきを取り入れることで得られる豊かさなのです。

自分で何かをつくる喜び、食やコミュニティ、そして身近な環境とのつながり――それらはごみを意識したライフスタイルの一部です。あなたにとって「ごみ」との関係はどんなものでしょうか？

#上勝町 #ゼロウェイスト #暮らし

29/08/2025

🌏 Allow us to reintroduce ourselves!
INOW has grown from hosting a few curious travelers to welcoming a diverse community of guests, including universities, businesses, and more. With each step, our impact has grown too, thanks to the incredible people of Kamikatsu who make it all possible 💚

We know one project alone can’t change the world, but we believe change can start here in Kamikatsu and ripple far beyond.

21/08/2025

Hi everyone! As the pace of summer begins to slow down, we wanted to share some highlights from the first "half" of 2025. Over the next few posts, we’ll be reflecting on what INOW has been up to so far this year.

Already, we’ve welcomed around 150 guests to Kamikatsu, many who have travelled from outside of Japan. From hosting group programs with universities and businesses, and hosting individual travellers, each visit has added new opportunities to connect and exchange. We’re especially grateful to see our community of people who care deeply about waste and climate issues continue to grow.

We are proud of our new partnership with Lasalle College of the Arts Singapore, in which students explored the themes of regeneration and ageing societies in Kamikatsu. Together we reflected on the role of community in designing for new social futures.

みなさん、こんにちは！夏の忙しさが少しずつ落ち着いてきたこの時期に、2025年前半のハイライトをご紹介したいと思います。これから数回の投稿で、今年これまでINOWが取り組んできたことを振り返ります。

これまでには約150名のゲストをお迎えし、その多くは海外から訪れてくださいました。大学や企業とのグループプログラムから個人旅行者の受け入れまで、それぞれの滞在が新しいつながりや交流の機会となりました。ゴミや気候の問題に強い関心を持つ人々のコミュニティが着実に広がっていることに、私たちは特に感謝しています。

また、シンガポールのラサール芸術大学との新しいパートナーシップを誇りに思います。学生たちは上勝町で「再生」や「高齢社会」といったテーマを探求し、共に「新しい社会の未来をデザインする上でのコミュニティの役割」について振り返りました。

#上勝町 #ゼロウェイスト #暮らし

14/05/2025

Hi friends and our INOW community! Long time no post… whoops. But spring is about fresh starts, so here we go again! 🌿

Since our last update in February, we’ve had the joy of welcoming guests from Nigeria, Hong Kong, and Waseda University’s international student community. We've also had great conversations with individuals and families who were curious to learn more about zero waste ♻️

As the days get longer and warmer, we’re feeling extra grateful to be enjoying more time outside! During Japan’s Golden Week, we celebrated the season by helping hang koi nobori 🎏, which are beautiful carp streamers to mark Children’s Day. In about a week we will also start our rice planting.

Here’s to a new season and (hopefully) more updates 💚

みなさん、こんにちは！お久しぶり🌿

2月の最後の投稿以来、ナイジェリア、香港、そして早稲田大学の留学生の皆さんをお迎えすることができました。また、ゼロ・ウェイストについてもっと知りたいという個人やご家族とも素敵な時間を過ごしました ♻️

日が長くなり、暖かくなってきて、外で過ごす時間が増えていることに感謝しています。GW中には、こどもの日を祝う鯉のぼり🎏を飾るお手伝いもしました。そして、約1週間後には田植えも始まります。

05/02/2025

Hello everyone!

It’s been a while since our last update...
Any small business owners out there? You’ll understand how hard it is 😅
While we truly want to keep everyone connected to our work, social media often takes a backseat as we focus on designing and leading programmes, creating new collaborations, community building, rice and tea farming, and of course.. finances 🤪

But in 2025, we’d love to hear from you: what are you most interested in receiving updates about?

🌿 Sustainable tourism & community projects
🏡 INOW programs & events
♻️ Zero waste & environmental initiatives
🍵 Awa Bancha tea & local traditions
💭 Stories of people in Kamikatsu
🌏 Global stories of inspiration & hope

Let us know so we can share more of what matters to you in 2025! 💚

This winter, we’ve taken some quiet moments to reflect on the past year and welcome 2025. If you’d like to hear more about what we’ve been up to and what’s ahead, subscribe at the link!

#上勝町 #ゼロウェイスト #暮らし

18/12/2024

Japan Travel Awards and INOW has recently been featured in Japanese magazine, DIME! 本日発売のDIMEの最新号に、ジャパントラベルアワードの取り組みが紹介されました！🏆✨

06/07/2024

🌿 Hello July! It's hot and humid across Japan as we've entered summer. We're finding an escape from the heat in these mossy and shaded forests. We're grateful for nature at our door step.

🌿 Last week we brought guests from Hong Kong on this hike and the moss looked beautiful!

🌿 We're still looking for applications for our summer program in August, apply until July 17! Experience meaningful natural and cultural experiences focused on sustainability and zero waste.

04/07/2024

⏳ Application extended! Apply now until July 17, 2024, for our 𝙆𝙖𝙢𝙞𝙠𝙖𝙩𝙨𝙪 𝙕𝙚𝙧𝙤 𝙒𝙖𝙨𝙩𝙚 𝙎𝙪𝙢𝙢𝙚𝙧 𝙋𝙧𝙤𝙜𝙧𝙖𝙢 from August 15-22, 2024⏳

For more info visit our website: https://inowkamikatsu.com/zero-waste-program/

24/06/2024

💗 This summer we are celebrating our fourth year as a small business. Over the years, we have welcomed over 300 guests from around the world from every continent. Since we are limited in the number of private requests we can take, we’ve decided to host our first-ever group summer program (application required*).

✨️ This program is years in the making and we are SO excited to launch the first edition of the "INOW Zero Waste Immersive Program". This August, join us for 1 week as we explore, reflect, and, through experience, learn about zero waste and sustainability in the village of Kamikatsu, Tokushima.

♻️ Together over 6 days, and 7 nights in August, we will journey through Kamikatsu to learn what zero waste means for local residents and what a small village is capable of. We hope to connect you to the beauty of Kamikatsu and the warmth of the local people.

👉🏽 *Please note: applying for this program does not guarantee participation. There is a maximum of 6 participants to make this an intimate program, where we can exchange ideas and share in meaningful dialogue with each other and the local people. We hope to create a diverse group of participants encompassing differences in age, skills and knowledge, culture, and personal motivations. Applying is free & non-binding.

Learn more here: https://inowkamikatsu.com/zero-waste-program/

19/06/2024

We are happy to share our partnership with Ancestral Teacher!

Ancestral Teacher is a platform that gathers responsible tourism products and experiences, where travelers can learn from ancestral teachers. Together, we hope to widen and foster a world where our ancestors' rich heritage is honored and a part of traveler's experiences.

Thank you for featuring us!

13/06/2024

SDGs Global Human Resource Development Program: Call for participants!

🗣 Great opportunity for university students interested in sustainability and living in Japan. Participation in the program is fully funded. Students must be living in Japan and speak English.

🌟 This program includes Field Training to visit SDGs model regions in Japan including a visit to Kamikatsu from 2-5 September.

👉 Deadline June 23, 2024 (apply in the next 10 days!)

【SDGsグローバル人材育成プログラム　参加者募集！】
IGES北九州アーバンセンターでは、環境問題を通して学びと社会をつなぐ「SDGsグローバル人材育成プログラム」を開催します。全国の大学・大学院生を対象に、国籍を問わず参加者を募集します。定員はSDGsゴールと同じ、17名。参加費は無料で、プログラム内の交通費や宿泊費もIGESがサポートします。申し込み締め切りは6月23日（日）

SDGs Global Human Resource Development Program: Call for participants!
IGES will hold the SDGs Global Human Resource Development Program that connects learning and society through environmental issues.
Applications are open to university and graduate students from all over Japan, regardless of nationality. The maximum number of participants is 17, the same as for the SDG goals. Participation is free of charge and IGES will also support transportation and accommodation costs within the programme.
The deadline for applications is Sunday 23 June.

For specific programmes and application requirements, please refer to the Kitakyushu Urban Centre's SDGs Training Website.
https://www.iges.or.jp/en/events/202407-202501

04/06/2024

For three years in a row, INOW has planted rice in a small rice field in Kamikatsu. With a declining and aging population, this project is part of an effort to sustain and regenerate the Satoyama landscape of our village.

This year we were so happy to welcome students from the University of Illinois (School of Art & Design) to join us 🌱 We all enjoyed the sun on our back, the fresh breeze, and the mud between our toes. It was a natural and cultural experience we could all enjoy together 🌏

3年連続で、INOWは小さな田んぼで田植えをした。今年はアメリカの大学生も参加してくれたのが嬉しかった🌱 素晴らしい自然と文化体験を楽しむことができました🌏 かみかつ茅葺き学校のスタッフ全員のサポートで毎年お米を作ることができます。2024年、みんなでお米を作りましょう！
#上勝町 #ゼロウェイスト #暮らし

住所

Hirama-32-1 Fukuhara, Kamikatsu, Katsuura District
Tokushima
7714505

ウェブサイト

http://www.inowkamikatsu.com/

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