INOW Kamikatsu

INOW Kamikatsu Let’s Go Home! INOW (pronounced eno) means let’s go home! in the local dialect.

INOW Program invites you to experience the feel of home in the heart of the famous Zero Waste Village of Japan.

Choosing a waste-conscious lifestyle with less convenience is not about what we lose, but all that we gain in the proces...
30/08/2025

Choosing a waste-conscious lifestyle with less convenience is not about what we lose, but all that we gain in the process of bringing mindfulness into our daily lives.

The joy of creating things ourselves, the connection with our food, community and surroundings are part of a waste-conscious lifestyle. What’s your relationship with waste?

便利さを少し手放しても、意識的に「ごみ」を減らす暮らしを選ぶことは、失うことではなく、日々の生活に心の気づきを取り入れることで得られる豊かさなのです。

自分で何かをつくる喜び、食やコミュニティ、そして身近な環境とのつながり――それらはごみを意識したライフスタイルの一部です。あなたにとって「ごみ」との関係はどんなものでしょうか?

#上勝町 #ゼロウェイスト #暮らし

🌏 Allow us to reintroduce ourselves!INOW has grown from hosting a few curious travelers to welcoming a diverse community...
29/08/2025

🌏 Allow us to reintroduce ourselves!
INOW has grown from hosting a few curious travelers to welcoming a diverse community of guests, including universities, businesses, and more. With each step, our impact has grown too, thanks to the incredible people of Kamikatsu who make it all possible 💚

We know one project alone can’t change the world, but we believe change can start here in Kamikatsu and ripple far beyond.

Hi everyone! As the pace of summer begins to slow down, we wanted to share some highlights from the first "half" of 2025...
21/08/2025

Hi everyone! As the pace of summer begins to slow down, we wanted to share some highlights from the first "half" of 2025. Over the next few posts, we’ll be reflecting on what INOW has been up to so far this year.

Already, we’ve welcomed around 150 guests to Kamikatsu, many who have travelled from outside of Japan. From hosting group programs with universities and businesses, and hosting individual travellers, each visit has added new opportunities to connect and exchange. We’re especially grateful to see our community of people who care deeply about waste and climate issues continue to grow.

We are proud of our new partnership with Lasalle College of the Arts Singapore, in which students explored the themes of regeneration and ageing societies in Kamikatsu. Together we reflected on the role of community in designing for new social futures.

みなさん、こんにちは!夏の忙しさが少しずつ落ち着いてきたこの時期に、2025年前半のハイライトをご紹介したいと思います。これから数回の投稿で、今年これまでINOWが取り組んできたことを振り返ります。

これまでには約150名のゲストをお迎えし、その多くは海外から訪れてくださいました。大学や企業とのグループプログラムから個人旅行者の受け入れまで、それぞれの滞在が新しいつながりや交流の機会となりました。ゴミや気候の問題に強い関心を持つ人々のコミュニティが着実に広がっていることに、私たちは特に感謝しています。

また、シンガポールのラサール芸術大学との新しいパートナーシップを誇りに思います。学生たちは上勝町で「再生」や「高齢社会」といったテーマを探求し、共に「新しい社会の未来をデザインする上でのコミュニティの役割」について振り返りました。

#上勝町 #ゼロウェイスト #暮らし

Hi friends and our INOW community! Long time no post… whoops. But spring is about fresh starts, so here we go again! 🌿Si...
14/05/2025

Hi friends and our INOW community! Long time no post… whoops. But spring is about fresh starts, so here we go again! 🌿

Since our last update in February, we’ve had the joy of welcoming guests from Nigeria, Hong Kong, and Waseda University’s international student community. We've also had great conversations with individuals and families who were curious to learn more about zero waste ♻️

As the days get longer and warmer, we’re feeling extra grateful to be enjoying more time outside! During Japan’s Golden Week, we celebrated the season by helping hang koi nobori 🎏, which are beautiful carp streamers to mark Children’s Day. In about a week we will also start our rice planting.

Here’s to a new season and (hopefully) more updates 💚

みなさん、こんにちは! お久しぶり🌿

2月の最後の投稿以来、ナイジェリア、香港、そして早稲田大学の留学生の皆さんをお迎えすることができました。また、ゼロ・ウェイストについてもっと知りたいという個人やご家族とも素敵な時間を過ごしました ♻️

日が長くなり、暖かくなってきて、外で過ごす時間が増えていることに感謝しています。GW中には、こどもの日を祝う鯉のぼり🎏を飾るお手伝いもしました。そして、約1週間後には田植えも始まります。

Hello everyone!It’s been a while since our last update... Any small business owners out there? You’ll understand how har...
05/02/2025

Hello everyone!

It’s been a while since our last update...
Any small business owners out there? You’ll understand how hard it is 😅
While we truly want to keep everyone connected to our work, social media often takes a backseat as we focus on designing and leading programmes, creating new collaborations, community building, rice and tea farming, and of course.. finances 🤪

But in 2025, we’d love to hear from you: what are you most interested in receiving updates about?

🌿 Sustainable tourism & community projects
🏡 INOW programs & events
♻️ Zero waste & environmental initiatives
🍵 Awa Bancha tea & local traditions
💭 Stories of people in Kamikatsu
🌏 Global stories of inspiration & hope

Let us know so we can share more of what matters to you in 2025! 💚

This winter, we’ve taken some quiet moments to reflect on the past year and welcome 2025. If you’d like to hear more about what we’ve been up to and what’s ahead, subscribe at the link!

#上勝町 #ゼロウェイスト #暮らし

住所

Hirama-32-1 Fukuhara, Kamikatsu, Katsuura District
Tokushima
7714505

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