
17/04/2025
Forget endless feature lists.
True marketing success lies in shaping what customers believe about you. Think about KFC – do you choose this brand solely on being the best or does the feeling and story they've built influence you more?
It's not about being the best; it's about being perceived that way.
What core idea do you want your brand to own in their minds? What feeling should it evoke?
What brand immediately owns a specific thought or feeling in your head? (Maybe even a coffee brand!)
Share below! 👇