Masud Marketing

Masud Marketing Sales & marketing pro driving growth through strategy, branding & client-focused campaigns.

Procrastination is dopamine lying to you.You feel good doing nothing — but you're sinking.A real man makes moves, not ex...
05/07/2025

Procrastination is dopamine lying to you.
You feel good doing nothing — but you're sinking.

A real man makes moves, not excuses.
Control your dopamine, control your life.

It’s you vs. you. Choose growth.

Hatujarogwa. we are our own wizards. The little money we can't account for, the one you always say, nlikuwa tu na soo mb...
28/06/2025

Hatujarogwa. we are our own wizards. The little money we can't account for, the one you always say, nlikuwa tu na soo mbili sahii sjui mahali imeenda while enjoying "handas" is the one which a thoughtful fella is using to build his two bedroom house back in the village.
Let's account for every penny we spend.

26/06/2025

Hustle 2: Gift Packages & Cards Selling

(Start-Up: Ksh 0–2,000)
Daily/Weekly Income: Ksh 500–5,000 depending on season

Why it works:

People love gifting, but most can’t design or package well

Students, birthdays, lovebirds, and office colleagues order daily online

You don’t need a shop — just creativity, contacts, and social media

What to offer:

Simple gift packs (Ksh 500–1,500): chocolate, card, drink, perfume, flower

Digital love cards or personalized messages

Event reminders — offer to remind and deliver last-minute surprises

Setup tips:

Source items wholesale from Kamukunji or online shops

Take clean, simple photos, post on WhatsApp, Facebook, TikTok

Use simple paper bags, string, print quotes for free via cybercafe

Real-life trick:

Offer a "Budget Surprise Pack – Ksh 699"

Include optional delivery via boda

Partner with a campus/estate friend to deliver and split cost.

Use simple Instagram reels on Facebook, Instagram and TikTok to market and promote your product s. Reels work better than static posts and boost your credibility.

Next hustle 🔜

26/06/2025

These 3 hustles don’t need papers, luck, or permission.
Just heart. Hustle. And a will to try.

1. Fruit & Juice Selling

(Start-Up: Ksh 1,000–3,500)
Daily Profit Potential: Ksh 600–2,000

Why it works:

Healthy lifestyle trend is rising

Offices, campus students, and estates love clean fruits

Juices sell even faster in sunny weather — especially around lunchtime and evenings

What to sell:

Cut fruits: watermelon, pineapple, pawpaw, bananas

Juices: fresh mango, tamarind, cocktail blends in reused soda bottles

Add-ons: lemon water, chia, ginger blends for detox

Setup tips:

Start with a knife, basin, cutting board, and clean packaging

Sell on foot, roadside stand, or outside offices/schools

Brand with a clean look — people trust clean, neat packaging

Real-life trick:

Make juice in the morning, sell by noon

Use Ksh 10 labels, say “Detox Juice – Ksh 50” — it attracts those trying to eat healthy

WhatsApp marketing in your estate can land you bulk morning orders

Next hustle dropping soon 🔜

The number of graduates suffering in silence while real hustlers are building quietly… This is the post we needed today....
22/06/2025

The number of graduates suffering in silence while real hustlers are building quietly… This is the post we needed today.👏

Now let’s talk numbers:✅ Selling 50 cups of uji a day @ Ksh 100 = Ksh 5,000 daily✅ Add mandazi, boiled eggs, and sausage...
14/06/2025

Now let’s talk numbers:

✅ Selling 50 cups of uji a day @ Ksh 100 = Ksh 5,000 daily
✅ Add mandazi, boiled eggs, and sausages = extra Ksh 2,000
✅ That’s Ksh 7,000/day, easily translating to Ksh 150K–180K/month gross
✅ With minimal overhead, some are clearing Ksh 60K–90K net
✅ Mama mboga? Depending on stock, Ksh 3K–5K/day is achievable in a good location

Compare that to someone renting a shop in town paying Ksh 25K–40K monthly… and struggling to push inconsistent sales.

💡 The Big Lesson?

We keep chasing “big business” while ignoring goldmines that live right within us.

We think we need capital for rent, branding, a fancy logo, or an online store.
But maybe all we need is to rethink how we serve people, add value, and be consistent.

Who knew just adding peanuts and ginger could turn uji into a six-figure hustle?

To all the mama mbogas, mama ujis, and roadside champions — you are not just hustling.
You’re winning. Quietly. Humbly. Daily.

And to all of us watching:
Let’s stop looking down on small beginnings.
Let’s stop romanticizing prestige and start honoring purpose.
Maybe the dream doesn’t need to be built from scratch.
Maybe… it just needs spice, groundnuts, and a thermos.

Share if you find it helpful.




So I started digging deeper. And here’s what I found:Most of us underestimate these businesses because of how simple the...
14/06/2025

So I started digging deeper. And here’s what I found:

Most of us underestimate these businesses because of how simple they look.
But underneath that simplicity is a powerful business model.

🌾 Mama Mboga:

Serves essential goods — daily walk-ins are guaranteed.

Cuts your sukuma with love and gives you a bonus tomato just because you’re a regular.

Knows your name, your kid’s name, even your dog's name.

You owe her Ksh 20? No problem. She’s got you.

That relationship-based selling? You can’t beat that with branding.

🥣 Mama Uji:

Reinvented porridge into a men’s performance booster 😅

Adds groundnuts, simsim, lemon, ginger, even cinnamon

Charges Ksh 100 a cup — and customers queue up like it’s Java.

Some even whisper: “Ni hii uji ndio inasaidia stamina bana…”

If you know, you know.
From a children’s meal to a gentleman’s daily pre-game ritual. Innovation at its finest.

Now the last part coming soon will blow off your mind.
Share if you find this useful.

I used to think mama mboga and mama uji were just surviving. Turns out, they’re out-earning some of us.Let me take you b...
14/06/2025

I used to think mama mboga and mama uji were just surviving. Turns out, they’re out-earning some of us.

Let me take you back.

When I joined campus in Juja, I used to walk past these women every morning.
Mama Mboga by the corner with her green vegetables spread on gunias, cutting sukuma like it was an art.
Then there was Mama Uji — thermos in hand, walking confidently like she owned the whole estate.
Power Uji. The real OG.

Me? I’d just shake my head and wonder how they do it every day.

Coming from Coastal Kenya, where we’re known for being… let’s say “strategically relaxed” 😂 — I had never seen women grind like that.
Walking the whole day with flasks? Selling uji? I even thought to myself, “Maybe they just lack work.”
Worse, I wondered: “Why are most of them unmarried? Is it the stress of this kind of hustle?”

That was before life taught me the lesson of humility — and business intelligence.
Because after spending close to three years in Juja, I watched something unexpected happen:

✅ More mama mbogas popped up.
✅ Power Uji zones emerged.
✅ Customers kept growing.
✅ And the same women who started with one stool and a thermos? Now had staff.

One day, I saw a Mazda Demio pull up at a kibanda and assumed it was a customer.
Nope.
Mama Mboga came out, dropped stock at her stand, told her employee “niweke vizuri,” jumped back in and vruuum!
I had to confirm:
“Ni gari yake?”
Response: “Eeh ni ndai yake. Ameshikisha tu huko Mombasa last week.”

Let me tell you, that slap from reality? Hotter than the pilipili she sells.

part two dropping soon what I found after digging deeper shocked me------+

I watched Mama Akinyi close her kiosk at 11:30pm last weekend.She was tired. Not just physically — you could see it in h...
14/06/2025

I watched Mama Akinyi close her kiosk at 11:30pm last weekend.
She was tired. Not just physically — you could see it in her eyes.

She was waiting for those last-minute customers.
You know the ones —
Coming from sherehe, tipsy, looking for bread, soda, eggs… maybe even toothpaste.
It’s the same story:
“Aki uko na matchbox? I’ll pay kesho.”
“Unafunganga saa ngapi?”

She stays late because that’s when she sells.
During the day, it’s slow.
Most people now shop in bulk at supermarkets — it’s cheaper.
Others wait for Jumia or Kilimall flash sales to save on money and time.
Why walk to the kiosk when your phone can bring the offer to your door?

And when walk-ins do come, it’s just a sachet of Royco, one egg, or milk.
Nothing big. Nothing sustainable.

Mama Akinyi tried restocking big once.
She bought bulk sugar, tissue, cooking oil.
But sales dragged.
Some things expired.
Others were borrowed, never paid.
Loss after loss.

She even thought of moving her kiosk to a busier spot — but have you seen rent at those places lately?
It’s like they charge you for breathing.

This is the reality for many small shop owners today.
Kiosks are no longer enough.
Not because they aren’t useful, but because the game has changed.

It’s no longer about just having stock.
It’s about visibility, marketing, knowing your customer, and sometimes, even going online.

If you’re running a small business and feeling stuck, overwhelmed, or left behind — you’re not lazy.
You’re just playing in a system that’s evolved while no one showed us how to evolve with it.

But it’s not too late.
You don’t need a fancy shop or big budget — you just need the right strategy.

Let’s have a conversation.
Drop a 💬 if this feels familiar, or tag a hustler who needs to hear this today.

K**a huyu ni wewe na umenyamaza tu hutaki kusaidika 😂 you’re missing out big time.Mambo yamebadilika — kutegemea static ...
13/06/2025

K**a huyu ni wewe na umenyamaza tu hutaki kusaidika 😂 you’re missing out big time.
Mambo yamebadilika — kutegemea static pages haitoshi tena kusukuma biashara.
Leo hii, unaweza anzisha biashara na bado usikie kimya k**a makaburini. Bila strategy sahihi, utazama wengine wakisifiwa kwa wins zao.

Feeds zimejaa junk. Algorithms zimebadilika.
Content pia imebadilika — inahitaji research ya kina kuelewa game hii.

Nimefanya tests, nika-track data across platforms, na sasa najua nini kinafanya kazi.
DM or comment tuanze kukusukuma mbele.

The hardest part of growth isn’t the hustle. It’s letting go of who you used to be.We cling to habits that drain us beca...
12/06/2025

The hardest part of growth isn’t the hustle. It’s letting go of who you used to be.

We cling to habits that drain us because they feel familiar.
We keep friends around who don’t show up for us because it’s easier than facing the silence.
We stay in jobs that break us down emotionally because “maybe things will get better.”

But let’s be honest—it’s not always about trusting the process.
Sometimes, it’s just stalling in comfort while calling it “patience.”

Real change begins when you realize:
The spark you’re waiting for… is you.
Who’s with me?

This is what's killing most businesses marketing online.If your social media posts sound like this:“Hurry! Limited offer...
10/06/2025

This is what's killing most businesses marketing online.

If your social media posts sound like this:

“Hurry! Limited offer!”
“Perfect braids, book now!”
“Best product in town, shop today!”
..then we need to have a chat.

That flyer-style content? It used to work — but not anymore. Your posts are getting lost in a sea of the same old messages. Heck, even scammers are using the same lines now

If you're posting every day but getting zero engagement, no likes, no comments (and let's be real, your mom is the only one liking it) — it's not your fault. It’s your strategy.

📉 Fact: Engagement rates have dropped to less than 1% when businesses keep pushing generic, salesy content.

✅ Here’s the fix:
Stop talking at your audience. Start building a community.

Show the why behind what you do.
Be transparent.
Share your process, not just your product.
Tell stories. Teach something useful. Connect.

People want to feel part of something real, not just another sales pitch.

Let’s stop with the junk content. Let’s post with purpose and start building a community that trusts you.

Address

Ukunda
Mombasa

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