Since information is knowledge and knowledge is power, media offer authentic and timely facts and opinions about various event and situations to mass audience as informative items. Education
Media provides education and information. It provides education in different subjects to people of in all levels. They try to educate people directly or indirectly using different forms of content. Entertainme
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The other important function of media is the entertainment. It is also views as the most obvious and often used function of media. Actually, entertainment is a kind of performance that provides pleasure to people. Persuasion
It is another function of mass media. Persuasion involves making influence on others mind. Mass media influence audience in varieties of ways. Media content builds opinions and sets agendas in the public mind. Surveillance
Surveillance denotes observation. Here observation means to watch the society closely. The function of mass media is to observe the society closely and continuously and warn about threatening actions to the mass audience that are likely to happen in future in order to decrease the possible loss. Interpretation
The mass media do not supply just facts and data but also explanations and interpretation of events and situations. Media offer various explanations correlating and interpreting information to make the reality clear. Linkage
The function of media is to join together different elements of society that are not directly connected. For instance: mass advertising attempts to link the needs of buyers with the products of sellers. Socialization
Socialization is the transmission of culture. Media are the reflectors of society. They socialize people, especially children and new comers. Socialization is a process by which, people are made to behave in ways that are acceptable in their culture or society.
