Smartrift Digital Kenya

18/05/2019

How to Develop the Marketing Strategy for Your Home Business

Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business. Sometimes marketing strategy is confused with a marketing plan, but they are different.

Marketing strategy focuses on what you want to achieve for your business and marketing efforts.
Marketing plan details how you'll achieve those goals.

A good marketing strategy incorporates what you know about how your business fits into the market and the 5 Ps of marketing to develop the tactics and actions that will achieve your marketing objectives.

When Is a Marketing Strategy Developed?
The marketing strategy is created before you start your business.

NB/ You can't effectively market your home business without understanding how it fits into the marketplace, your competition, how you'll compete, and what you need to achieve (i.e. sales numbers) to reach your financial goals.

The information you gather in creating the marketing strategy is then used to create your marketing plan, and start your business.

20/03/2019

HOW TO HARNESS THE POWER OF ANALYTICS FOR DATA-DRIVEN SOCIAL MEDIA MARKETING

For brands looking to leave their mark in the industry, adopting a data-driven approach and using social media analytics can improve and optimise their business performance to a great extent.

Social media, publishing the best content regularly is an important task for most organisations, but something much more crucial than that is knowing how well your content is performing.

This is an accurate indicator of whether your social media strategies are working, or need to be tweaked to perform better. Better content leads to a higher return on investment (ROI), and businesses can also benefit by utilising the power of social media analytics, which is easily available today in a wide variety of tools, ranging from automated to manual.

The crowded and competitive arena of social media brings to the fore many opportunities to connect, engage, service, and nurture customers. It’s a space where customer-relationships are at the centre of marketing strategies. And for brands that are serious about leaving their mark in the industry, keeping a sharp eye on these relationships, with the help of social media analytics, can improve and optimise business performance.

There’s no doubt that the benefits of social media are wide ranging and plenty, right from effectively assisting customer service and interaction, retention, and brand recall to product announcements, launches and much more. But when you adopt a data-driven approach and track all the above-mentioned customer-centric activities, you open up avenues to a whole new level of focused strategies that can help you get the most out of your social presence. In fact, social media spends are expected to increase by 71 percent in the next five years, according to this recent report.

Social media analytics and metrics can gather all types of information and is commonly referred to as ‘social listening’. This simply means that all the on-going activities on social media platforms are monitored and tracked. This data is then collected and filtered to reveal a wealth of information and insights about your audience for better decision-making abilities.

Here’s how you can devise effective social media strategies for your brand through regular evaluation and analysis of social analytics and online conversations.

Make smarter business decisions with data-driven customer insights

Gather information from all your social networks to delve deeper into the psyche of the active and potential customer with reports, charts, and graphs that include crucial and robust data. This data can range from who the customers are to where they are from, their marital and financial status, how much they purchase online, their likes and dislikes, preferences, interests, gender, and other demographics that can be systematically used to create user profiles. Once enough profiles are gathered, personas can be created, around which marketing and campaigns can be built.

Take a measured and thoughtful approach that first allows you to understand your audience. Understand which platforms they respond to the highest.

These findings will help you to optimise your services, offerings, and content to offer an experience they will remember and come back for. The idea is to transform this social information into actionable insights, and when you have an idea of what your audience wants, you can invest in the right direction.

Identify and encourage influencers to increase brand reach

In every business’s roster of followers, there are bound to be a list of people who are more active than others, it could be by liking, sharing, interacting or creating activity around your brand and content. They may not be famous influencers, but to your brand, they are influencers nonetheless, as their activities drive engagement and conversations.

With the help of social media analytics, you can identify these brand loyalists and engage or encourage them to bring in a larger audience to your brand’s circle. By identifying these micro-influencers, you can reward them for their allegiance, thus encouraging them, or incorporate them in social conversations and campaigns to drive interactions among your followers.

In a recent study, 22 percent of 18-34 year-olds decided on purchasing an item after seeing an online influencer endorsing it.

Use metrics to benchmark the competition

The best method to know where your brand stands in your industry is to constantly monitor your competitors. Thankfully, social media analytics offers a wide range of competitor analysis tools that can quickly reveal how you perform compared to top competitors in your business.

These social tools come in handy to monitor crucial metrics of other players in the field, what their audience size is, how fast they are growing, brand mentions, campaigns and content strategies, what they are sharing with their fans and followers, along with their levels of engagement, to name a few.

Once you establish the difference and determine what types of content and social tactics are working for them, you can target the same areas for improvement, thus increasing your edge over your competitors.

Regularly monitor brand sentiment

Sentiment analysis is the breakdown and study of all the positive, negative or neutral mentions and interactions your brand receives on social media. Social sentiment monitoring tools can measure and report these sentiments on a consistent basis so you can identify certain pain points that may have gone unnoticed on your support channels.

Customers are a tech-savvy and social bunch, and they may not necessarily use the channels you have provided for issues, choosing to go the social route instead.

Analysing the sentiment can also uncover demographic or location-specific issues, which would otherwise be difficult to spot. This information can then be isolated and solved with the help of targeted social media marketing or focused campaigns that can resolve these pain-points for specific audiences, thus enhancing operational standards and improving customer experience.

Increase web or platform specific traffic

When you use social media analytics, you gain access to important metrics such as traffic source analytics and web visits. These stats are a great way to classify and categorise the social networks that bring in the most audience visits, either on web or social platforms.

When you have this information, you can immediately decide which platforms to continue supporting and which platforms you can cease activities on, if they are not performing accordingly. This method also allows businesses to track their most popular social media pages, posts, and other well-performing content so they can continue offering their audience high-performing engagement opportunities.

Increase online conversions

Similar to the scenario above, social media analytics provide a vast range of metrics to track, one of these being conversion sources, which reveals the sources that are actively bringing in the most conversions for your brand.

For every business, revenue generation is the most important goal, making this a significant metric to carefully monitor. Once you can see which platforms are bringing in the most conversions, you can align your social media and content strategies to focus on these high performing areas, thus increasing growth and conversions for your brand.

Capture conversations

People are not shy to speak their mind online these days, and as a business, you should strive to listen to what they are saying about your brand. Social analytics help collect real conversations from several social networks so you can listen and make changes, amends or even improve your targeted marketing.

This social research will disclose a lot about what your customers think about your brand and its offerings, thus giving you a chance to improve on your services, social strategies, and marketing initiatives.

Conclusion

If you feel that your brand is barking up the wrong tree or that you have misdiagnosed your target audience and your social and content strategies are not performing or bringing in conversions, social media tracking will help your brand get right on track.

The data collected by social tracking tools are statistically significant and can provide in-depth representation and insights in the form of reports, stats, charts, and much more. It is possibly a business’s most potent lead generating tool, when used correctly, and can mean the difference between a successful brand that understands the needs and background of its audience and one that doesn’t

19/02/2019

Via Forbes

Making sure your email content is personalized and optimized is extremely important.

28/01/2019

HOW TO TURN YOUR INSTAGRAM FOLLOWERS INTO LOYAL CUSTOMERS

1. Offer Exclusive Content

Exclusive content is the prince of social media marketing (behind only contests, Facebook advertising, and social offers in my book).

It furthers your relationship with your Followers, keeps them coming back again and again, and encourages them to interact with your brand on an individual, and long term, basis.

How you can do it:

Go exclusive: Use Instagram to reveal products you haven’t shared on your Facebook, Twitter or blog. This makes your Instagram Followers feel special.

Launch a product or event live on Instagram: Make a short video of your business opening a new store, breaking open the box of a new product, taking a trip, or setting up for an event or conference.

Create an exclusive offer: Give your Instagram followers a discount code which you’re only releasing to them.

2. Make your Store or Business look awesome

Creating a business profile that Instagrammers would want to be involved with is one of the best strategies to make them customers.

One way to create this kind of Instagram profile is to show pictures of your place of business being awesome. Think the view out the window, your co-workers doing something fun in their time off, a weekend barbecue, the list goes on. Get creative!

Another way to encourage Instagrammers to be involved in your brand is to offer exclusive sneak peeks into work you’re doing.

Granted, we don’t all have photo studios set up in the corner of the office, so here are a few ideas that your small business can use to give a sneak peek:

Take a picture of a new product being delivered (still in its box)

Show a before or after shot of an event or conference you’re running

Post an image of your co-workers getting off the elevator, busily huddling over their computers, or running in the rain to get to work

Post an image of a business meeting with your CEO talking about a new product

Top Tip #1: Interact with your Followers.

Instagram isn’t a one way street, in order to create a well-liked brand profile on Instagram, Like your Follower’s photos, comment on them, respond to comments on all your posts, and your customers. Branching out of your own profile is a great way to grow it (and your customer base as a result).

3. Tap into User-generated Content

Instagrammers want to be famous - posting their images gives them a touch of fame in their otherwise hum-drum days.

How you can do it:

The best way to, initially, find user-generated content is by running a photo contest. You can use all the images, including those that didn’t win, to promote your brand

Remember to have fans feature your products within their images

Once you become known as a brand that posts user’s photos, you can post ‘We’d love to see your Fall-themed/pet-themed/night-out-themed photos!’

Top Tip #2: Use hashtags, both trending and campaign specific. If you’re looking for user-generated content, use a single hashtag to create continuity in your appeal.

4. Be Likeable

Being likeable is more difficult on Instagram than it is on any other social media platform because you’re working with only one media - images.

On Facebook you can post funny or inspiring quotes, run share vs like campaigns to encourage engagement, or any number of other awesome strategies.

With instagram it’s a little more challenging.

Here are 9 strategies to make your brand likeable on Instagram:

Don’t be lazy with your images. Every Instagrammer is an amateur photographer. To get ahead you need to be the same.

Use filters to enhance your photos.

Use cool angles, lighting and other photography tricks

Use photoshop, Diptic, or photoshake to edit your images, or combine a number of photos into one.

Show who you are. Personalizing your brand is an essential part of making your business likeable

Feature fun photos and videos of your employees.

Give your Instagrammers a behind the scenes look at your company.

Make a video of your organization doing fun stuff

Be authentic.

Don’t sugarcoat the real people in your business

Show your products as they are in real life.

Post fun, authentic videos of your CEO - make your top executives look personable.

Top Tip #3: A great way to increase your customer base is to partner with other brands or designers on Instagram. Create a mutually beneficial by posting their products and visa versa. Any business, small or multinational, can Partner with other brands.

5. Run Instagram Contests

I’m not just saying this because Wishpond runs easy-to-use Instagram and Facebook Contest Apps either. I’m saying it because one of the best ways to generate leads from Instagram (and therefore the customers you get from the platform) is by offering discounts and prizes.

How you can do it:

Come up with a cool theme: Contests succeed when they coincide with what your Followers are already thinking about. Run a contest based around the seasons, back-to-school, tax season, sporting events, holidays, etc. Looking for ideas? Check out Facebook Contest Ideas - don't worry, they'll work for Instagram too.

Have an awesome prize: Make sure your prize provides enough of an incentive for your Followers to enter and share with their friends. Choosing a prize that connects specifically with your target market is a great strategy.

Include a voting element: Bringing in a voting element will massively increase the chance of your contest going viral (thereby increasing your brand profile). Contest participants will share it with their friends, family, and friends of friends.

6. Do the Math and Instagram Smart

Like any social media strategy, doing Instagram well means doing it smart. There are a couple very useful - and free - tools (like Statigram and Simply Measured) which can help you optimize the time and energy you’re putting into Instagram, and whether your reward is worth it.

What to watch:

When your Followers are online

What images and post-styles your Followers respond best to

Where your Followers are coming from. Do you need to change your target audience to generate the customers you want?

Is your brand profile on Instagram growing?

24/12/2018

To all our Clients,

With great enthusiasm we close the present year in our company, for which we wish to send you a Christmas and New Year’s greeting with the blessings and prosperity that we hope will be given to your family.

It is you who make every day special for us, thank you for choosing our services and for making us the best Digital Marketing & Branding Company in the country. we wish you a Merry Christmas and a Happy New Year.

27/11/2018

Top Five Digital Marketing Strategies Of 2019

In the ever-changing digital landscape, what worked before might not work tomorrow.

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more.

In a constantly changing high-tech era, companies continue to wrestle for attention onlin.

With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your marketing strategy, because what worked for you then might not work for you now. Let’s discuss five business-critical digital marketing trends, old and new, to shape the coming year

1. Video Marketing

New opportunities to engage and reach consumers are spawning regularly and video marketing is the fastest growing of them all. The proof is in the pudding. A survey conducted by Wyzowl predicted that this year, 81% of businesses would be using video in their marketing strategies, up from 63% in 2017. According to the same study, many of them would agree it raised their ROI.

So, what’s in the forecast for 2019? Internet video traffic will account for a huge fraction of all consumer internet traffic. Ever since video made its way into inbound marketing, it hasn’t shown any signs of slowing down.

Live streams, in particular, are on the upswing. The desire for live content is being fuelled by the evolution of many social media platforms, such as Facebook and Instagram. There is a lot of evidence pointing to the conclusion that live videos have a much higher retention rate than those which are pre-recorded.

2. Artificial Intelligence

Artificial intelligence has been a hot topic around town for a few years but the hype isn’t dwindling anytime soon. AI offers that which humans cannot. One of the most widely-known and implemented forms of AI right now are chatbots

With the help of these simulated human interactions, consumers can find solutions no matter where they are or what device they’re on.

While you may have quietly dismissed the concept of AI when it only existed in the scene of your favorite sci-fi blockbuster, it’s here and it’s launching a goldmine of opportunity for entrepreneurs and their respective industries.

3. Voice Search

Hey Google, how does voice search affect SEO strategy? This is a question digital marketers are going to be asking as they scramble to adapt to voice integration in search engines.

Digital assistants are evolving to assess the context of what people want and to understand user intent to promote action from consumers. voice search queries are longer than their text counterparts and you need to consider how this will affect search results.

The choice of words can determine whether a given query is for research purposes or an intent of purchase.

While you might type “best organic food stores MA” in your search engine, you’d more likely say, “Hey Siri, where’s the best organic food store in Cambridge, Massachusetts?” in a voice search. How will your content fit the changing criteria driving search engine rankings?

Voice searches are increasing at an alarming rate. According to comScore, 50% of all searches will be conducted this way by 2020.

As entrepreneurs, there’s no avoiding it when it comes to SEO, and with local search implications considered, it’s critical to stand up and catch the waves. It’s not too late for the initiation of your adaptation process.

4. Marketing Automation

At its core, marketing automation is really about optimizing work output for a greater squeeze from the fruits of your labor.

There are only so many hours available to you in a day, thus a need exists to reduce repetitive tasks and put more focus on creativity. Perhaps one of the greatest benefits of automation is the ability to target potential clients across multiple channels.

There is always a sense of urgency for businesses to capture their audience and reap the benefits of their full potential. Many organizations are already leveraging some degree of marketing automation, but the aforementioned artificial intelligence is transforming their capabilities and the playing field for who can get the most out of it will start to level.

Prepare to take advantage and prepare yourself for machine learning before predictive lead scoring becomes standard.

5. Authenticity

Another powerful idea making the waves is authenticity. The reason it weighs so heavily in the realm of digital marketing is that we’re dealing with real people.

There are a lot of useful tactics in the practice of SEO and branding but this is one valuable component often overlooked. With the constant pressure to perform and target business goals, it’s easy to lose sight of the importance of a genuine and sincere approach. This is what sets you apart from the competition in your digital marketing campaign.

According to a consumer report conducted by Stackla, 86% of consumers indicate that authenticity highly influences their decision to support a product or brand.

Have you heard the phrase, “content is king?” Loyalty sits right up there on the same throne. People are on the lookout for honesty and transparency so be prepared to keep it real and keep it consistent.

Will your business survive?

The digital transformation is about more responsive, authentic, and analytical methods as we embrace new media, platforms, and opportunities.

The primary goal that remains a constant is for businesses to choose the best option for their clients as they transition through the changes in the years to come.

The future of digital marketing is bright but its complexity is not to be underestimated. It’ll be easy to get lost in the funnel cloud of swirling technologies and changing dynamics, but those who keep their finger on the pulse are likely to stay ahead in the race

24/10/2018

You are not who you think you are in the Digital community without the right tools to power your . Our services is all you need as Digital branding, public relations, social media marketing and consultancy tools

15/10/2018

TIPS FOR SUCCESSFUL MARKETING THROUGH FACEBOOK

To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.

1. Don't use Facebook for the 'hard sell'

People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively.

Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business.

2. Have a clear goal and strategy

It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include:

creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook
posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day
encouraging users to post their own photos of them enjoying a coffee.
Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.

3. Create a human voice for your business

Facebook users like to talk to other people - not to an impersonal business. Whoever manages your page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'.

4.Post regularly

Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.

Recent Australian research suggests that Facebook users check their page more than 25 times per week, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.

5. Encourage comments and reply quickly

Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. Failing to respond will weaken your Facebook friends' willingness to engage with you, and they will gradually drift away.

6. Use pictures and videos

Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and entertained. For example:

a clothing retailer could post photos of new stock as it arrives
an architect or builder could post day-by-day pictures of a house under renovation
a personal trainer could post an instructional video of how to do a particular exercise.
Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can't get any other way.

Research shows that discounts and giveaways are the most popular reason for a customer to follow a business's page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

7. Nurture your relationships

It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

8. Promote your page

If you have a page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

9.Use Facebook Insights to learn more about your customers

Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.

SmartRift Digital Kenya is Digital marketing and consultancy firm based in Nairobi Kenya. If you are an entrepreneur looking for customers online, Smartrift Digital Ltd. Is the ideal destination for you for we have Digital platforms with over 3M prospects.

Call/sms/WhatsApp - 0722 265 649
Email - [email protected]
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View Park Towers (CBD) 12th floor

P. O Box 17160-00100

05/10/2018

We will always serve you with diligence.

27/09/2018

Are you looking for a digital marketing company to entrust your Digital Marketing and Innovative approaches to Your Brand? With Smartrift Digital Ltd, You can power your marketing strategy through social intelligence to enhance greater profits.

CALL US TODAY - 0722 265 649
EMAIL - [email protected]
VISIT - View Park Towers (Nairobi CBD) 12th Floor

18/09/2018

15/09/2018

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