Digitality Marketing

26/08/2025

Everyone thinks they can do social media, until it’s their job.

I’ve lost count of how many resumes I’ve seen for Social Media Manager roles from people who’ve never worked a single day in marketing.
From the outside, it looks simple post a reel, write a caption, reply to comments, and you’re done.

But here’s what I’ve learned in my journey:
Behind every “effortless” post is strategy, psychology, creativity, and analytics coming together.

A 15 second reel can take hours of trend research, scripting, shooting, editing, and optimizing.
A single caption can shape how people see a brand.
And one campaign can either build a community or lose trust.

Social media isn’t the easiest job.
It’s one of the most dynamic, high-pressure, and constantly evolving roles in marketing.

So when people say “anyone can do social,” I just smile.
Because only those inside know how much it really takes.

Respect the craft.

20/01/2023

3 social media marketing hacks to make your work easier

✅ Content Calendar : A schedule that helps in planning frequency of posting, the topics to post and when to post them. A content calendar helps with synchronicity and orderliness in your posting

✅ Planner : Social media platforms have made it easier to plan your marketing efforts. Using the Meta business suite, you can schedule posts on Instagram and Facebook

✅ Automated responses : It's sometimes not possible to respond to enquiries and dms real time. Using automated responses, the system can help engage your audience.

17/01/2023

When we make our clients smile, that's real success.
Thank you Mwendani Media Group fraternity for trusting us.
Lots of thanks to Mr. Jim Njamiu & Madam Betty Murugi

13/01/2023

The 4 key Elements Of Effective Content Marketing.

2. Promotion using different tools.

-Advertising
-hashtags
-cooperation with influencers
-user-generated content.

11/01/2023

The 4 Key elements of Effective Content Marketing:

1.Quality content:
-Original
-Unique
-Valuable

11/01/2023

A digital marketing strategy helps businesses explore new opportunities and gain more customers.

10/01/2023

We want native kids to dream beyond what they're told to be.

10/01/2023

Do you want to increase your page engagements.?
1.Learn to celebrate your followers.
There is nothing that feels good like celebrated followers they will remain because they feel that they're part of the family."

10/01/2023

05/12/2022

Let’s dig a little deeper…

⚫️ Engagement. Measures how much people are virtually interacting with your content/brand across all social platforms. This can mean anything from comments, likes, shares, retweets, mentions, etc. The more engagement you have the higher it is your audience knows and trusts you.

⚫️ Reach. Tells us how many people have seen your content. You want to make sure that you are targeting the right audience for you.

⚫️ Influence. Means that you provide meaningful value and inspiration to your audience. Directly engaging with your audience, starting conversations, and responding to comments/DMs are a way to increase your influence. Make your followers know that they're being heard and seen.

⚫️ Volume. Shows how many people are talking about your brand and not directly interacting with you. Searching brand mentions, hashtags or a name is a way to dig into this type of metric.

Metrics are super important because they show you how successful a campaign is, how well your social strategy is performing, and ultimately if you'll have an impact on your overall business.