
02/07/2025
π Umoja Estate, Nairobi
Mama Achiengβ had the softest chapatis in town. Her beef stew? Unmatched. But her business wasnβt growing much beyond the neighborhood.
Then her niece helped her set up a simple website, opened an Instagram page, and posted photos of her food β chapos glistening on a pan, stew bubbling, Mama laughing as she cooked.
At first, crickets.
Then someone shared her post in a Nairobi food group. Next day β boom! β 20 chapos and 5 stews ordered by a digital agency. The tags and shares started flowing. Boda orders followed. βMama Chapo Plugβ was trending.
She didnβt change her recipe β just her online presence.
Now sheβs serving offices across Nairobi, all because she showed up where people are scrolling.
ππ½ Moral of the story: Even your grandmaβs chapos deserve an Instagram reel and a simple website. Digital presence works.