28/05/2025
This is how I use Meta Business Suite for analytics.
You post content hoping it will “go viral” or at least get some traction.
But after a week, you check your stats and… crickets.
Why?
Because posting without paying attention to analytics is like driving blindfolded.
Let me break down how to use Meta Business Suite analytics to work smarter, not harder:
🔹 Track What’s Getting Engagement, Not Just Views
Clicks, comments, shares, and saves – those matter more than passive views.
If you post a motivational quote and it gets 10 likes but zero comments or shares, that’s a sign it’s not sparking connection.
Focus on posts that make people stop and react.
🔹 Study When Your Audience is Online
Meta Business Suite shows you peak activity times.
Posting at 2 AM because you “feel inspired” is pointless if your audience sleeps then.
Adjust your schedule to post when your people are scrolling.
🔹 Know Which Content Format Works
Video? Static images? Carousels?
If your videos get double the engagement of your photos, guess where to put your energy.
Stop guessing. Look at your numbers and double down on what works.
🔹 Dive into Audience Insights
Age, gender, location, device ; these matter.
If your content mostly engages women aged 25-34 in Nairobi, tailor your messaging, language, and offers specifically for them.
Stop trying to appeal to “everyone”.
🔹 Use Data to Experiment, Not Freeze
Analytics aren’t there to shame you.
They’re your map.
If a post bombs, analyze why and pivot fast.
Try different hooks, calls to action, or visuals, then watch the data again.
Here’s the real deal:
Too many brands and creators post blindly and then blame “algorithm changes”.
The algorithm isn’t the problem.
Your ignorance of your own data is.
Get in the driver’s seat.
Open Meta Business Suite daily.
Make decisions based on data, not guesswork.
This is how you build a content strategy that grows your brand and your income consistently.
Contact money Bior Digital Agency 0757173577