06/11/2025
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In its latest transparency release, TikTok disclosed that it removed 592,037 videos from Kenyan users during the second quarter of 2025 (AprilโJune) for breaching its Community Guidelines Enforcement policies.
Notably, 92.9% of those videos were deleted before any user viewed them, while 96.3% were taken down within 24 hours of posting, indicating a highly proactive moderation system.
The cuts spanned content categories that the platform bans: glorification of violence, hate speech, sexual exploitation, minorsโ safety, and other sensitive themes.
Globally, TikTok said over 189 million videos were removed in the same quarter โ roughly 0.7% of all uploads worldwide.
In Kenyaโs case, the moderation surge comes against a backdrop of increased scrutiny of social media platforms over youth safety and misinformation.
The high pre-view removal rate suggests that TikTok is relying heavily on automated detection technologies combined with human review to prevent violative content from spreading.
For Kenyan creators, this snapshot signals that the platform is moving from reactive moderation to a more preventative stance โ meaning the content landscape is shifting and compliance will demand greater attention to the rules.
