
26/06/2025
Social media marketing is the process of using platforms like TikTok, Instagram, Facebook, and LinkedIn to promote a product, service, or brand. It involves creating content that builds awareness, engages the audience, and drives traffic, leads, or sales.
Key activities include:
• Content creation (videos, photos, carousels, memes)
• Audience targeting and engagement
• Analytics tracking (views, likes, clicks)
• Running ads for visibility
• Building a loyal community