Top Brand PR

12/04/2023

12/01/2022

What makes a BRAND strong?

1. Strong brand are well understood, there's no ambiguity on what they do and what they stand for.

2. Strong brands are well connected both functionally and emotionally to their audience,they have loyal fans and have achieved cult status.

3. Strong brands are well engaged. They continually engage with their audiences.....

12/01/2022

According to a 2021 research by "We Are Social" and "Hootsuite" the best place to raise awareness about your products and business is still on social media followed by television ads. See the image for the percentages.

31/05/2021

Re-branding for most brands is driven by a number of factors among them brand redefinition to acquire a new brand identify. However, a rebranding strategy that isn't well thought, defined and executed can be disastrous.

Talk to us through [email protected] for an elaborate rebranding strategy.

01/10/2020

A strong brand proposition MUST always stand out from the crowd. Make sure you develop your brand to gain market dominance and client trust.

Talk to us on [email protected] for a cutting edge brand positioning strategy that delivers results.

25/08/2020

BRANDING vs MARKETING

What is branding? What is marketing? What is the difference between branding and marketing? What should come first? Which is more important, branding or marketing?

Marketing is what you say it is. Branding is what they say it is.

Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across:

If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.

If you put the sign on the back of an elephant and walk it into town, that’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.

If you get the mayor to laugh about it, that’s public relations.

If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

And if you planned the whole thing, that’s marketing.

By Allan Dib's

Talk to us on [email protected] for a detailed marketing communications plan.

03/08/2020

COVID-19 has necessitated a shift on brand marketing and communication. The digital platform has experienced an overall growth with millions of potential customers strolling on these streets. However, the digital platform is driven by content and not just any content, but well thought, professionally developed content with key messages that represents your brand well.

Talk to us on [email protected] for quality and professional content for your brand. We create content using 2D/3D animation and also in motion graphics format.

29/07/2020

Most definately post Covid-19 season, brands will need a recovery communication strategy. How do we go about that?? Lets get tips from communication experts on how to achieve this, Tomorrow 30th July from 2pm EAT.

Talk to us on [email protected] for a post COVID-19 recovery communication strategy.

13/07/2020

A recent survey conducted by Social Media Lab Africa (SIMELab Africa) provides interesting insights on the use of social media platforms as per age is as highlighted below:

TIKTOK, SNAPCHAT and PINTEREST - people of ages between 14-20 years

INSTAGRAM, SNAPCHAT, and TELEGRAM - people of ages between 21-25 years

LINKEDIN, SKYPE and TWITTER - People of ages between 26-35 years

FACEBOOK and WHATSAPP - People of ages between 36-45 years

WHATSAPP and SKYPE - 45 years and above

Therefore, as a brand you need to invest in a digital platform that resonates with your brand for a good return on your investment.

Talk to us on [email protected] for a detailed digital strategy for your brand.

10/07/2020

“Brand communications” isn’t just a fancy term for a marketing strategy. While the two concepts have a lot in common, the defining factor of a communication plan is that you don’t just speak to your audience, you listen to what they say back to you, too.

A brand communications plan can do various things for your company. When implemented alongside your method for brand reach, it can help you to understand your audience and position in the marketplace, so you can optimise your existing marketing strategies. The more you listen to your audience, the more you’ll discover which content they respond to best, what issues they have with your products and services, and what you can do to improve satisfaction.

Talk to us through [email protected] for a detailed brand communication plan.

09/07/2020

How strong is your brand? What impact does it have on your audience? The power of brands is on "Brand Positioning". Brand Positioning entails the process of distinguishing your brand from your competitors in meaningful ways. It's all about what you offer, what you value you deliver and what place you hold in your target audience mind.

Email us on [email protected] for an elaborate brand positioning guidelines and how to effectively develop a brand positioning concept.