08/07/2025
Leaders, ever feel like you're announcing a brilliant new strategy, but your team is still stuck in the old way of thinking? 🤔 You're not alone.
Here's a hard truth: You can't command a mindset shift. You can't put "Have a More Innovative Mindset" on a to-do list and expect results. It doesn't work that way.
The real engine of change isn't authority; it's communication. Not just top-down announcements, but the real, human-level conversations that build a bridge from the old to the new.
To change a mindset, you must change the conversation.
🔹 From "Telling" to "Storytelling": Don't just state the new goal. Tell the story of why it matters, what it will feel like to get there, and how it connects to your shared purpose. Stories connect where data just informs.
🔹 From "Directing" to "Dialogue": Instead of just giving orders, ask powerful questions. "What's one thing that might hold us back?" "What does this change make possible for you?" Create a space where people can voice concerns and ideas safely.
🔹 From "Announcing" to "Explaining the Why": People are far more likely to get on board when they understand the purpose behind the journey. Connect the dots for them. The "why" is the fuel for motivation.
Leading change is leading conversations. A shift in mindset for your team begins with a shift in how you communicate.
What's one conversation you can start today to lead the change?