30/10/2025
Many law firms are quietly pulling back from blogging.
They assume clients don’t read blogs anymore — or that referrals alone will keep leads flowing.
But after reviewing 16 firms (8 that kept blogging and 8 that stopped) over the past year, the results told a very different story.
📈 Firms that continued publishing saw a 68% increase in qualified website visits and a 12% rise in consultation requests.
📉 Those that stopped blogging lost almost 35% of their organic traffic and saw a 9% drop in client inquiries.
Why such a big gap?
Because Google and AI platforms (like ChatGPT, Gemini, and Copilot) now prioritize fresh, informative, and authoritative content — exactly what a consistent law blog provides.
When you stop publishing, you stop showing up in AI-generated results, Google Maps rankings, and even on social searches where potential clients look for answers.
💡 Blogging isn’t dead — it’s just evolving.
If your firm’s blog hasn’t been driving results, don’t scrap it. Restructure it into a digital resource that educates, ranks, and converts.
At Jovey Agency, we help law firms turn their blogs into lead-generating content engines that boost visibility across Google, AI search, and social media.
👉 Let’s review your firm’s content strategy together — for free.
Book your consultation today.
www.joveyagency.com
[email protected]
Cheers,
– Jovey Agency