Lucy Awino

Lucy Awino Turning data & digital marketing into simple strategies that help businesses grow

Instagram alone won’t solve everything. But when it’s handled with a clear plan, it becomes a reliable tool to attract i...
10/09/2025

Instagram alone won’t solve everything. But when it’s handled with a clear plan, it becomes a reliable tool to attract inquiries, build trust, and create visibility — even beyond your local market.

Who I Work With?I partner with tour operators, safari lodges, boutique hotels, guides, and adventure planners—the peopl...
08/09/2025

Who I Work With?
I partner with tour operators, safari lodges, boutique hotels, guides, and adventure planners—the people who bring Africa’s stories to life.

Together, we turn your journeys into experiences that travelers can’t wait to book.

You create the adventures travelers never forget, I make sure the world finds and books them. 🌍✨ Let’s make it happen — ...
04/09/2025

You create the adventures travelers never forget, I make sure the world finds and books them. 🌍✨
Let’s make it happen — message me today

More Bookings. More Trust. More Time for What You Love.Running a tourism business is demanding. Do you really have time ...
03/09/2025

More Bookings. More Trust. More Time for What You Love.
Running a tourism business is demanding. Do you really have time to post daily?

Most guides and operators travel constantly → no time to build an online presence

Many rely only on referrals. Referrals are great, but what about travelers who’ve never heard of you?

With digital marketing:
You get a steady flow of clients every season — no more low seasons.
You focus on creating magical experiences while your online presence gets you clients.
Your brand grows, your name becomes trusted, credible and unforgettable.
You finally get time to rest, recharge, and actually enjoy the business you’ve built.
You focus on creating magical experiences while your online presence works for you in the background.

I help make that happen — so you can do what you love while your brand keeps growing.
With the right online presence, you build credibility and attract bookings all year round — not just during high season. That’s where I come in.

RebrandingHi, I’m Lucy AwinoI help tourism businesses get noticed online, attract the right travelers, and turn that int...
02/09/2025

Rebranding

Hi, I’m Lucy Awino
I help tourism businesses get noticed online, attract the right travelers, and turn that into steady bookings.
This means you focus on giving great experiences while I handle the marketing.

What I do
I handle your social media so you don’t worry about posting
I run ads that reach people ready to travel
I keep your Google profile updated so clients can find you

I focus most on :
Google Ads, Instagram & Facebook → Share traveler stories with visuals and run ads for awareness.
TikTok → Use trends and quick travel tips for fun, viral content.
Google My Business → Keep info updated, collect reviews, and boost local SEO.
Pinterest & LinkedIn → Post travel inspiration and insights strategically.

I handle posting, ads, and tracking so you can focus on giving travelers great experiences.

Posting this here to get that alx merch😂
02/08/2025

Posting this here to get that alx merch😂

When I first landed my social media client last year, I made one big mistake:I rushed to post.We had a meeting on Friday...
18/07/2025

When I first landed my social media client last year, I made one big mistake:
I rushed to post.
We had a meeting on Friday. I started posting on Monday. No strategy. Just vibes.
No research. No plan. Just Canva and AI posts.

And six months later? We were exactly where we started.

Since then, I’ve learned the power of research, clarity, and structure.
Especially for brands in tourism and travel — your audience isn’t scrolling just to see photos. They want to feel something. To trust you. To believe in your experience.

Now when I get a client:

I start with research (Google Trends, SimilarWeb, Meta Ads)
I analyze competitors and market gaps
I study their audience
I build a week-by-week implementation plan
I set up smart tools like Buffer for performance tracking
I don’t just create content. I create direction.

If you’re a travel or tourism brand in East Africa and want to:
Create real visibility
Get better engagement
Build an online presence that converts
Send me a message.
Let’s build a strategy that works.












When I first landed my social media client last year, I made one big mistake:I rushed to post.We had a meeting on Friday...
18/07/2025

When I first landed my social media client last year, I made one big mistake:
I rushed to post.
We had a meeting on Friday. I started posting on Monday. No strategy. Just vibes.
No research. No plan. Just Canva and AI posts.

And six months later? We were exactly where we started.
Since then, I’ve learned the power of research, clarity, and structure.
Especially for brands in tourism and travel — your audience isn’t scrolling just to see photos. They want to feel something. To trust you. To believe in your experience.

Now when I get a client:
I start with research (Google Trends, SimilarWeb, Meta Ads)
I analyze competitors and market gaps
I study their audience
I build a week-by-week implementation plan
I set up smart tools like Buffer for performance tracking
I don’t just create content. I create direction.
If you’re a travel or tourism brand in East Africa and want to:
Create real visibility
Get better engagement
Build an online presence that converts
Send me a message.
Let’s build a strategy that works.












Your Events Deserve Full Rooms , Why They’re Not!You’ve done everything right. The speakers are solid. The venue looks g...
12/06/2025

Your Events Deserve Full Rooms , Why They’re Not!
You’ve done everything right. The speakers are solid. The venue looks great. The agenda?
Even better. But with days to go, registrations are still crawling in — and you're stuck wondering why more people aren’t signing up.

You’re not the only one. This happens more often than you think. And it’s usually not about your event — it’s about how it’s being marketed.
Here's why
1. You’re Reaching the Wrong Crowd
You know who you want in the room, but your ads are going out to everyone. If your event is for architects, don’t waste time targeting everyone in construction. Focus on the people who actually care about your topic.

2. You're Choosing the Wrong Time
Maybe Tuesday at 2 PM fits your schedule. But is that when your audience is free? Probably not. The best event times are based on their calendar, not yours. Think like your audience.

3. Your Message Doesn’t Spark Action
Generic headlines like “Join us for an informative session” just don’t cut it. Be specific. Tell people exactly what they’ll gain — and why it matters. Make it impossible to scroll past.

4. You’re Not Following Up
Someone visited your event page but didn’t sign up. That’s not the end — or at least it shouldn’t be. Most people need to hear from you multiple times before they take action. Retarget them. Email them. Don’t go silent.

5. Your Budget Is Lopsided
You’ve spent most of your budget on the venue and speaker fees, but very little on promotion. That’s like building a great restaurant and never putting up a sign. The best events invest in both the product and the audience.

Empty seats aren’t just missed tickets. They’re missed relationships. Missed business. Missed impact.

The good news? The people you want do exist. You just need the right strategy to reach them — and the right message to bring them in.
Whatsapp me on +254719826180.
Let’s get your next event off the ground — and sold out.

How Quality Score Changed EverythingCarlos owns a small online guitar shop. A year ago, he was struggling to keep up wit...
24/05/2025

How Quality Score Changed Everything

Carlos owns a small online guitar shop. A year ago, he was struggling to keep up with bigger brands.

His numbers weren’t great:
Quality Score: 3/10
CPC: $2.17
Conversion rate: 1.2%
ROAS: 140%
He thought about raising his bids to compete. But that would’ve eaten into his profits.

Instead, we built a 12-month plan focused on Quality Score.
Months 1–2: Organize and Research
We restructured the entire account:
Grouped ads by guitar type, brand, and player level
Researched exact search terms used by potential buyers

Months 3–4: Rewrote All Ads
Each ad matched search intent:
“Beginner acoustic guitars” ads talked about playability
“Gibson Les Paul” ads focused on tone and build

Months 5–6: Landing Pages that Make Sense
Visitors looking for "beginner classical guitars" landed on a page just for them—not a general page.

Months 7–8: Constant Testing
Every two weeks, we ran A/B tests on:
Headlines
Descriptions
Page layout

Months 9–12: Precision Tuning
We added smart bidding, device-specific tweaks, and remarketing using custom audiences.

What Happened After 12 Months?
Quality Score: 9/10
CPC: $1.05
Conversion rate: 3.7%
ROAS: 420%

Carlos still spent $4,000/month.
But his results jumped from:
1,843 clicks → 3,810 clicks
$5,600 revenue → $16,800 revenue

What You Can Learn from Carlos
Better structure = better scores
Ad copy must match search intent
Landing pages should deliver what your ad promises
Small tests lead to big results over time

What You Should Do Today
Check your Quality Scores in Google Ads
Spot keywords scoring below 6/10
Group them better
Rework your ads and landing pages
Track what improves over time

Ask yourself:
Are your ads helpful, clear, and directly relevant?
That’s what Google rewards. That’s what Carlos focused on.
Want to know which part of your campaign is dragging your score down? Let’s talk.

Day 3: How Quality Score Affects Your Google Ads Cost Key IdeaA higher Quality Score lowers your cost-per-click (CPC) an...
22/05/2025

Day 3: How Quality Score Affects Your Google Ads Cost

Key Idea
A higher Quality Score lowers your cost-per-click (CPC) and improves your ad position. Same keyword, same bid—different costs.

Real Example
FitEquip vs GymGear
Both bid on the keyword "home exercise equipment"
Both have a maximum bid of KES 260 (approx. $2.00)
FitEquip Quality Score: 8/10
GymGear Quality Score: 4/10

Ad Rank Formula
Ad Rank = Max Bid × Quality Score
FitEquip: 260 × 8 = 2,080
GymGear: 260 × 4 = 1,040
Assume the competitor below has an Ad Rank of 780

Actual CPC Formula
Actual CPC = (Ad Rank of competitor below ÷ Your Quality Score) + KES 1.30 (approx. $0.01)
FitEquip: (780 ÷ 8) + 1.30 = KES 99.80
GymGear: (780 ÷ 4) + 1.30 = KES 196.30
GymGear pays nearly double what FitEquip pays for the same keyword.

Monthly Budget Impact
Assume each has KES 390,000 ($3,000) to spend
FitEquip (KES 99.80 per click) → approx. 3,907 clicks
GymGear (KES 196.30 per click) → approx. 1,987 clicks
FitEquip gains 1,920 more potential customers.
Real Client Result
Client: Elena – Yoga Accessories Store

Before:

Quality Score: 5/10
CPC: KES 186 ($1.43)
Monthly budget: KES 650,000 ($5,000)
Clicks: 3,494

After 3 months:
Quality Score: 8/10
CPC: KES 113 ($0.87)
Clicks: 5,750
Traffic jumped by 64% without increasing budget.
ROAS improved from 220% to over 400%.

What to Ask Yourself
Are your ads and landing pages relevant to the keywords you're targeting?
How often do you check your Quality Score?
Are you paying more than you should because of a low score?

Focus on improving Quality Score through:
Clear ad copy
Relevant landing pages
Strong keyword-ad alignment
Better Quality Score = Lower costs + More clicks + Better results.

Sharpening my design skills , because strong visuals drive better marketing.This series shows my design process, but it’...
19/05/2025

Sharpening my design skills , because strong visuals drive better marketing.
This series shows my design process, but it’s also part of the work I do for clients.

I offer:
• Social media management
• Content creation and design
• Paid ads (Google & Meta)
• Lead generation strategies
• Google My Business setup and optimization
• Basic SEO for visibility
• Marketing funnel guidance
If your business needs better visibility, stronger content, or more qualified leads — let’s talk.



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