KCL Hub

KCL Hub Bold marketing firm for manufacturing brands

29/10/2025

Here is why business owners should care about LLM SEO:
👉 Most people are starting to use conversational AI and chat interfaces instead of googling keywords.
👉Being referenced or recommended by AI model gives you brand exposure and trust.

26/10/2025

For two decades, the phrase was 'Google it'.

Now a generation is growing up saying, 'Ask the AI'

Now, that is a cool transformation.

23/10/2025

The truth is SEO is evolving!

Unlike SEO, GEO is a relatively new field and like many other new fields, it presents new opportunities for business owners and marketers to tap into new markets.

Instead of fighting to rank higher on search engine result pages, the fight is now about positioning our brands in such a manner that they are cited by generative AI systems such as Gemini, ChatGPT, Perplexity, and Claude.

This is crazy, right?

11/10/2025

Creating content is such a fascinating journey.

Sometimes, the video you pour hours into — perfectly shot, edited, and polished — ends up flopping… while a simple, spontaneous one takes off!

Over the past 11 months of creating content (though a bit sporadically), I’ve learned one core truth: consistency is everything.

But let’s be honest staying consistent isn’t easy. It takes intentionality, planning, and a genuine commitment to show up even when inspiration dips. That’s the mindset I’m embracing now, and I’m excited to see how it shapes my content moving forward.

And here’s a final tip I keep reminding myself of: keep an eye on your analytics. 📊

Double down on what resonates and gracefully let go of what doesn’t.

07/10/2025

LLM SEO is the biggest opportunity in digital marketing right now and almost no one is using it.

19/08/2025

Healthcare marketers, here’s the reality: posters alone are no longer driving meaningful engagement.

We recently compared the content strategies of two leading healthcare brands in Kenya. The difference was striking: one leaned heavily on posters, the other prioritized video.

The result? A massive gap in audience interaction, particularly in comments and conversations. The evidence is clear,  video isn’t just content, it’s connection.

Curious how you can integrate more video into your strategy?

Drop VIDEO in the comments, and I’ll send you a free guide to get started.

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