KCL Hub

KCL Hub Strategic content, ads, & brand systems that win🧠💡.For founders, agencies, & growing businesses ready to scale. 📩 Message us for collabs!

19/08/2025

Healthcare marketers, here’s the reality: posters alone are no longer driving meaningful engagement.

We recently compared the content strategies of two leading healthcare brands in Kenya. The difference was striking: one leaned heavily on posters, the other prioritized video.

The result? A massive gap in audience interaction, particularly in comments and conversations. The evidence is clear,  video isn’t just content, it’s connection.

Curious how you can integrate more video into your strategy?

Drop VIDEO in the comments, and I’ll send you a free guide to get started.

My goal is to make marketing feel human again.Through content, campaigns, and curiosity. We help brands grow and connect...
09/07/2025

My goal is to make marketing feel human again.

Through content, campaigns, and curiosity. We help brands grow and connect with people.

Follow for stories from the field: adventures, strategy, data, and life.

~Evans Kirui | Strategic Lead, KCL Hub

29/06/2025

Before you play the game, study the winners. If you don’t want their life, don’t play their game.

This post isn't about the highlight reel. It's about the real lessons learned in the trenches.From late night edits to f...
30/05/2025

This post isn't about the highlight reel. It's about the real lessons learned in the trenches.

From late night edits to figuring out marketing on a tight budget, every lesson has come with a price and a reward.

I've documented 5 truths I've learned while building this business from scratch and I'm still learning daily.

👉Swipe through the carousel to see them all.

08/05/2025

Don’t take our word for it—hear it straight from the legends who’ve worked with us! Spoiler: they smiled a lot, and not just because we bribed them with snacks.

08/05/2025

People are lazy, which is why text-based content doesn’t work as well.

Even though there are a billion plus blogs and around 4 million podcasts, people spend more than triple the time each day listening to podcasts over reading articles.

And it’s even crazier with videos. People spend more than 9 times a day consuming video over text.

25/04/2025

Exclusive access to our behind the scenes,

From creating brand stories to crafting engaging product videos, we deliver quality visual stories that instantly elevates your brand and tells your unique stories.

The moment you signal exclusivity, people assume quality!
15/04/2025

The moment you signal exclusivity, people assume quality!

A few days ago, I pitched digital marketing services to a well-established business. Their response? ‘We don’t need it—w...
24/02/2025

A few days ago, I pitched digital marketing services to a well-established business. Their response? ‘We don’t need it—we rely on referrals.’ I was stunned. In an era where businesses rise and fall on their online presence, how could someone dismiss digital marketing so easily?

But then I realized… they’re not alone. Many businesses especially in Kenya are stuck in the past, ignoring the biggest opportunity right in front of them.

Every day, potential customers search for products and services online. Every day, they choose competitors who are easier to find, easier to trust, and easier to engage with. Digital marketing isn’t an expense; it’s an investment in staying relevant.

The more visible you are online, the easier it is to attract customers. Every post, every ad, every review contributes to a growing digital footprint that compounds over time. Smart businesses don’t just market—they build momentum. And in today’s world, momentum leads to market dominance.

31/12/2024

Sure, starting over is scary. But I rather restart a million times before I settle for a life I don't want.

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