24/02/2025
A few days ago, I pitched digital marketing services to a well-established business. Their response? ‘We don’t need it—we rely on referrals.’ I was stunned. In an era where businesses rise and fall on their online presence, how could someone dismiss digital marketing so easily?
But then I realized… they’re not alone. Many businesses especially in Kenya are stuck in the past, ignoring the biggest opportunity right in front of them.
Every day, potential customers search for products and services online. Every day, they choose competitors who are easier to find, easier to trust, and easier to engage with. Digital marketing isn’t an expense; it’s an investment in staying relevant.
The more visible you are online, the easier it is to attract customers. Every post, every ad, every review contributes to a growing digital footprint that compounds over time. Smart businesses don’t just market—they build momentum. And in today’s world, momentum leads to market dominance.
