07/10/2025
For fourteen years, Safaricom has done something few corporations attempt with consistency — it has turned sustainability reporting into a form of national self-reflection. What began as an internal accounting exercise has evolved into a benchmark for Kenyan business, influencing how companies measure value, disclose impact, and confront uncomfortable truths about growth.
This year’s report marks a deeper shift. It’s less about checklists and more about systems — how technology, governance, and inclusion are merging into the country’s economic DNA. Safaricom’s 14-year journey shows that sustainability, when embedded early and treated as strategy rather than obligation, can move markets and mindsets alike.
Read the full analysis here:
https://techtrendske.co.ke/2025/10/07/safaricom-sustainability-journey-impact/
Safaricom PLC