Charity Nyambura

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Charity Nyambura

💻 Head of Digital Communication@Dimewise
📊 Digital Communication & Marketing Strategist Digital Media360
📲0786939099
(2)

19/05/2025

Back when I was starting out, finding a mentor was hard. Like, “figure-it-out-via-random-YouTube-videos and Google Docs titled ‘Final Final v6’” kind of hard. 😅

Fast forward to last week at the NOVUS Africa 2025 Cohort 1 unveiling.... and wow, the tables have officially turned. I found myself in a room full of sharp thinkers, bold builders, and fearless dreamers who are actually being backed by a solid support system.

From government reps to techies to trailblazers, we weren’t just clapping for innovation. We were challenging it, dissecting it, and most importantly, supporting it.

And this new cohort? They’re not just potential. They’re pressure. The good kind. The “we’re-about-to-change-the-game-and-look-good-while-doing-it” kind. 💻🔥

Proud doesn’t even begin to cover it. Honored to walk alongside these brilliant humans.

The future isn’t just coming, it’s stretching, cracking knuckles, and ready to make moves.

26/04/2025

Saturday mood 😌☕

Saturdays are for soft clothes, slow mornings, and maybe thinking just a little about your brand (okay, maybe a lot 😅).

But seriously, ever noticed how your best ideas come when you're not forcing it?
When you're chilling, sipping something warm, and your brain suddenly goes,
“Wait… this would make a dope post.”
Or, “That convo yesterday? That's content.”
Or even, “Why am I making this so hard?”

reminder📍
✨ Rest is productive
✨ Breaks help the brand
✨ You don’t have to always be “on” to show up powerfully

Now go enjoy your day. The algorithm will still be here tomorrow 😎

25/04/2025

Your Audience Isn’t Ignoring You. You’re Just Not Saying It Right (Yet!)
Ever had someone say, “It’s like you were reading my mind”? That’s when your content hits right. 💥

You don’t need louder ads or trendier tricks
You need to speak the language your audience thinks in. 🧠💬
✅ Use words that mirror their thoughts
✅ Tap into feelings they haven’t even voiced
✅ Make your message feel personal like it was meant just for them
When your content connects on that deep, emotional level, people don’t just like it —
They trust you, follow you, buy from you, and stick around. 👣💸
🚀 Want to craft scroll-stopping content that feels like magic? Just DM

24/04/2025

The Secret to Keeping Viewers Hooked Until the Last Second 🎬

The payoff is the end of your video 🎬, where you satisfy the curiosity gap. This is where your audience decides if they’ll follow you, unfollow, leave a comment, or share your video 📱. It’s the Defining The Relationship (DTR) moment! 💬

In these last moments, decide if you want to offer a satisfying payoff ✅ or create an unsatisfying one 😳 to elicit more emotions. You can also tease a Part 2 🔄 or ask for engagement-like comments 👇, encouraging your audience to participate.

🔮Flash Forward Examples

You might show something cool upfront (like a hidden feature or creative trick) and then backtrack to explain how you got there! 🤩 Example: If you show a sleek invisible cabinet that blends with the wall, your audience will want to know how it works, drawing them in to keep watching!

🗣️Encourage Engagement

Designing for engagement is about thinking strategically about what will spark comments. You want your video to inspire reactions and discussions. Whether it’s through humor, relatability, or a curious detail like a misspelt word or something unusual in the background 🤔. It’s all about drawing attention without being obvious.

💖Relatability

People love it when you make them feel heard. You could say, “I don’t know if anyone else’s kid does this, but…” and ask them to share their thoughts! It turns your video into a conversation. 🗨️

⚡️Raise the Stakes

Stakes are what keep people interested, why should they care? 🤔
Raise the stakes by changing the location, adding unique props, selecting intriguing wardrobe, or bringing in casting that adds to the story.

This should help make your content feel more visually appealing and engaging!
Your content doesn’t just need attention, it needs action.

💬 Try this in your next post: Add a twist, drop a hint, or tease Part 2 and watch how your audience leans in. If you want more strategy-packed tips like this, hit that follow and let’s level up your digital game!

23/04/2025

Did you know the first 6 seconds of your video determine whether people stay or scroll away?

When your hook doesn’t capture attention fast, viewers will bounce. A hook is the first part of your content that grabs attention usually within the first 3 to 6 seconds of a video. If your hook doesn’t capture attention fast, viewers will bounce, no matter how good the rest of the video is. Aim for 90% viewer retention within this short window to please the algorithm and boost your reach. 🚀

🎣 What makes a powerful hook?
🔴 Your hook should always include two key ingredients: An emotional trigger 😲😂😡 Make your viewer feel something immediately; shock, curiosity, laughter, fear, or even outrage. Example: “What I’m about to say will offend some people…” (triggers curiosity + tension). Decide upfront: What do I want them to feel; laugh, learn, or react?

🔴A curiosity gap 🤔
Create a sense of mystery or suspense.
Say just enough to hook them, but leave out the “punchline” or solution until later. Example: “I used to make this mistake every day, until I found out what it was costing me…” These two elements make people want to watch to the end. Without them, your video will feel flat and easy to skip.

🔴 Emotional Anchoring Tips
🎯 Ask yourself: What’s the core emotion I want the audience to feel while watching this?
😂 Want them to laugh? Start with something unexpected or silly.
😱 Want to scare them? Drop a warning or shocking fact.
📚 Want them to learn? Promise a tip or shortcut they can’t ignore.
😤 Want to stir emotions? Use a bold or polarizing statement to spark debate.
Stick to one emotion per video to keep your message clear and focused.

💡 Real-Life Examples Work Great!
✔️ Recipe videos are a great case study, they start by showing a tasty dish (promise), then reveal the steps (payoff).
✔️ Prank or challenge videos do this too: a quick setup, then build-up, then the surprise.
✔️ Podcast clips? Make sure the first line is a bombshell, it’s the headline for your clip.

Want help crafting scroll-stopping hooks for your brand or next video?
👉 Drop a “HOOK ME” in the comments or DM me, let's make your content unmissable!

22/04/2025

Top-of-funnel (TOF) content is where everything begins. 🌱
It's the first step in your marketing journey, designed to introduce your brand to a wide audience who may not even know you exist yet. Without a strong TOF strategy, you're missing out on the opportunity to build awareness and establish a connection with potential customers early on.

🟡The First Impressions Matter: TOF content helps get your brand in front of a broad audience, even if they’re not yet your ideal customer. It’s your chance to make that critical first impression 👀.

🟡Building Trust from the Start: By creating relatable, shareable content, you start building trust with an audience that might turn into your loyal customer base 💡.

🟡Test & Iterate: TOF content allows you to experiment with messaging, seeing what resonates, and adjusting based on real feedback 🔄.

At its core, TOF content is about visibility.
It’s where you plant the seed for future relationships, and it’s how you create conversations that lead to deeper connections later down the road. 🌱

What top-of-funnel strategies have you found most effective in raising brand awareness? Let’s chat in the comments! 💬

14/03/2025

Friday Musing: Kenya’s Social Media Scene – Who’s Winning?

Another week down, and if there’s one thing Kenyans never disappoint in, it’s keeping the digital streets lively! From endless TikTok dances to Twitter/X debates that feel like Supreme Court hearings, our social media scene is always buzzing.

But let’s talk numbers. According to the latest Communications Authority of Kenya report, here’s who’s ruling the digital kingdom:

👑 Facebook – Still the OG, leading with 57.1% of users. People won’t leave, maybe because their aunts are still forwarding those “Good Morning” texts. ☕
💬 WhatsApp – Close behind at 54.4%. This is where Kenyans run entire businesses, family meetings, and, let’s be honest, neighborhood gossip.
📱 TikTok – At 29.5%, it’s proving that Kenyans love vibes, challenges, and conspiracy theories about everything from fuel prices to football matches.
📺 YouTube – With 26.2%, it's home to the patient ones who can sit through a whole documentary—or at least pretend to while skipping to the juicy part.
📸 Instagram (12.9%) – Mostly influencers, food bloggers, and people flexing “soft life” (even if it’s just tea and bread with a fancy filter).
🐦 X/Twitter (12.2%) – Where grammar police, armchair analysts, and keyboard warriors thrive. If you’re not trending, did you even exist?

These stats show one thing: Kenyans love content, but where they go depends on whether they want entertainment, information, or just a daily dose of drama.

So, as we head into the weekend, which platform is your digital home? Are you a WhatsApp hustler, a TikTok entertainer, or an X troller?

04/03/2025

Is loving someone with an addiction taking a toll on you? You’re not alone. 💙
Join our live webinar, How to Live with an Alcoholic Spouse? and discover the tools to set boundaries, find support, and reclaim your peace.
🔹 Learn how to support without enabling
🔹 Set healthy boundaries & prioritize your well-being
🔹 Connect with experts & a supportive community
📅 Date: Thur 13 March, 2025 | ⏰ Time: 7:PM
📍 Join now through our Zen whatsApp community http://bit.ly/3QvjBYx
Join us and learn how to navigate life with an alcoholic spouse while protecting your peace and well-being.

22/01/2025

Empower Your Business with the Soko Plug Project!

Are you an MSME looking to grow your digital presence and access online markets?

The Soko Plug Project is here to help you transform your business with digital skills and market access—no coding needed!
📍 For entrepreneurs in Nairobi, Mombasa, Eldoret, Kisumu, Busia, and Mandera.

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Let’s build your online success together

16/01/2025

Stress is caused by being 'here' but wanting to be 'there'. - Eckhart Tolle

15/01/2025

God, please make my days useful, my nights restful, and my hardwork is worth it.

09/12/2024

Remember when we had to queue at the local cyber just to open a Yahoo email? Times have changed—fast. Now, with AI and technology evolving at lightning speed, businesses must adapt or risk being left behind.

So I attended a Cloud IT Microsoft Security event, and it was a wake-up call—none of us are as safe as we think. But with the right tools and tightened systems, security doesn’t have to be a burden. The choice is simple: innovate or fade out. The future won’t wait!

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http://www.eczar.co.ke/

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