14/03/2025
Friday Musing: Kenya’s Social Media Scene – Who’s Winning?
Another week down, and if there’s one thing Kenyans never disappoint in, it’s keeping the digital streets lively! From endless TikTok dances to Twitter/X debates that feel like Supreme Court hearings, our social media scene is always buzzing.
But let’s talk numbers. According to the latest Communications Authority of Kenya report, here’s who’s ruling the digital kingdom:
👑 Facebook – Still the OG, leading with 57.1% of users. People won’t leave, maybe because their aunts are still forwarding those “Good Morning” texts. ☕
💬 WhatsApp – Close behind at 54.4%. This is where Kenyans run entire businesses, family meetings, and, let’s be honest, neighborhood gossip.
📱 TikTok – At 29.5%, it’s proving that Kenyans love vibes, challenges, and conspiracy theories about everything from fuel prices to football matches.
📺 YouTube – With 26.2%, it's home to the patient ones who can sit through a whole documentary—or at least pretend to while skipping to the juicy part.
📸 Instagram (12.9%) – Mostly influencers, food bloggers, and people flexing “soft life” (even if it’s just tea and bread with a fancy filter).
🐦 X/Twitter (12.2%) – Where grammar police, armchair analysts, and keyboard warriors thrive. If you’re not trending, did you even exist?
These stats show one thing: Kenyans love content, but where they go depends on whether they want entertainment, information, or just a daily dose of drama.
So, as we head into the weekend, which platform is your digital home? Are you a WhatsApp hustler, a TikTok entertainer, or an X troller?