30/12/2024
The partnership between Arsenal and Emirates is one of the longest-running and most successful in world football. It began in 2004 with Emirates acquiring the naming rights to Arsenal's new stadium, which was subsequently named Emirates Stadium. In 2006, the partnership was expanded to include shirt sponsorship, with the Emirates logo appearing on the front of Arsenal's jerseys.
The partnership has been mutually beneficial for both parties. Emirates has gained significant brand exposure through its association with one of the most popular and successful football clubs in the world. Arsenal, meanwhile, has received substantial financial support from Emirates, which has helped to fund the club's ambitious plans for growth and development.
The partnership has also been successful in terms of fan engagement. Emirates has launched a number of initiatives to connect with Arsenal fans around the world, such as the "Global Gooners" program, which offers fans the chance to win free flights and tickets to Arsenal matches.
In 2023, Emirates and Arsenal extended their partnership until 2028, solidifying their long-standing relationship. This new agreement is worth a reported £60 million per year, making it one of the most lucrative sponsorship deals in football history.
The partnership between Arsenal and Emirates is a model example of a successful commercial partnership in sport. It has benefited both parties and has helped to make Arsenal one of the most recognizable and successful football clubs in the world..
