30/03/2025
๐โ๐๐ ๐๐ ๐ ๐๐๐๐๐๐๐ก ๐๐ ๐๐๐๐๐ก๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐.
Hereโs a Coca-Cola ad I created in my free time.
Does it meet the standards of great ad creativity?
Ad aims to showcase how refreshing and appealing Coca-Cola is, as well as emphasize its availability 24 hours a day, 7 days a week, by making use of the brand's red, white, and black colors, as well as a digital clock which displays 3:15 PM making the experience feel like it is happening in real time.
Important Purpose & Principles:
1. ๐ฅ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐ฐ๐ฒ: 3:15 PM appears to be the ideal time for people taking a break, thus suggesting that Coca Cola is the perfect afternoon refreshment.
2. ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป: The bright red background with the neon style Coca-Cola lettering, along with condensation on the bottle, further strengthen the concept of โice-cold, always refreshingโ.
3. ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ณ๐ณ๐ถ๐ป๐ถ๐๐: This is directed to mid-level office employees, students, or anyone who is looking for an immediate pick-me-up during the day.
4. ๐๐ผ๐ป๐๐ฒ๐ป๐ถ๐ฒ๐ป๐ฐ๐ฒ: Noticing Coca Cola vending machines indicates that a cold coke is always available and within reach.
๐โ๐๐ ๐๐ ๐ ๐๐๐-๐๐๐๐๐๐๐๐ ๐๐, ๐๐๐ก ๐๐๐๐๐๐๐๐ก๐๐ ๐ค๐๐กโ ๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐ฆ ๐ถ๐๐๐-๐ถ๐๐๐. ๐ถ๐๐๐๐ก๐๐ ๐๐๐ ๐๐๐ข๐๐๐ก๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐ก๐๐ฃ๐ ๐๐ข๐๐๐๐ ๐๐ ๐๐๐๐ฆ.