Tobyythebrand

12/06/2026

The hardest hire isn’t your first staff. It’s the first person you let into the mess going on in your brain.

Episode 2 of The Build is up. 🤍

08/06/2026

So I’m starting again and this time, I’m starting afraid.

Building a business in Nigeria comes with no clear roadmap. Sometimes the thing you thought would work isn’t what scales. Sometimes the biggest lesson comes from what didn’t.

That’s what happened to us.

Over the last year, I learned a lot about what TTB was, but even more about what it wasn’t. And somewhere inside those lessons, I found a problem worth solving.

So we’re building again, from scratch but most importantly from experience.

This is the “The Build” and Welcome to Episode 1 🤍

25/04/2026

As a sunset chaser, I couldn’t let the sound pass. Because when the sunset hits!!!!!! 🤭🤭

31/03/2026

Bits and pieces of March🤍

28/02/2026

February was just me doing whatever I wanted to do and cooking was definitely at the top of that list 🤭🤭
I also celebrated my birthday for a week and I rested well after.

Lessons from the Month: I actually enjoy cooking (in my kitchen) 🤭

02/02/2026

This year, I officially stepped into politics as a Media Director for The Chairman, Lekki LCDA. A move I contemplated for months, but one that has already stretched me into bigger responsibilities and bigger rooms.

December and January came with different challenges, new structure, and a clearer vision and organizing my first-ever media retreat was a huge milestone for me and the team, bringing us together to align on strategy, storytelling, and ex*****on.

2026 already feels like a season of growth, alignment, and elevation.
Here’s to starting strong, no matter when your “new year” begins ✨

01/02/2026

2026 wey go sweet, nah from January you go know 🤭⬇️
Slide 1: Got my first big girl apartment. Literally.
Slide 2-3: My godchildren were my first guests, adding their own sauce to the house
Slide 4: My best part of my new house
Slide 5: Essentials
Slide 6: Tried bangs for the first time and I looveee
Slide 7-8: Let the renovation begin!
Slide 9-14: Got into political role and I hosted my first Media Retreat
Slide 15-17: House renovation continues
Slide 18: Building my capsule wardrobe small small 😉

14/06/2025

Something warm for the weather 😌
(I’ll change this caption after today) 😂

12/06/2025

If you had to set up an agency HQ and a soft girl crib in the same space…
Which of these are you leaning into? (Drop in comments 😉

Catching inspo from anywhere these days 🤭

12/06/2025